Elizabeth Heffner

Elizabeth is the Content Writer at Primoprint. She’s responsible for crafting and copy editing creative content. In her free time, Elizabeth enjoys traveling, indulging her inner foodie and trying new restaurants, and exploring Charlotte’s cultural arts scene.

Giving Back to Your Customers

Greeting cards serve as an element in customer service that shows you’re willing to go that extra mile for those that give you your business.

It’s a brisk winter afternoon. You walk to your mailbox, dreading the inevitable monotony of bills that have probably been delivered. As you reach inside your mailbox, you feel a thick, square envelope. It is from a local store you’ve done business with. As you open the envelope, you see a spread of creative holiday […]

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It’s a brisk winter afternoon. You walk to your mailbox, dreading the inevitable monotony of bills that have probably been delivered. As you reach inside your mailbox, you feel a thick, square envelope. It is from a local store you’ve done business with. As you open the envelope, you see a spread of creative holiday cheer and greeting splashed across the front of the card. Inside is a heartfelt message and signatures from the owner and employees. A grin spreads across your face, touched by the thoughtfulness of this gesture.

As that local store, you’ve succeeded if your brand made someone smile. You want to ensure that clients know that they’re appreciated. Customers need to feel valued, or they will take their business elsewhere. Greeting cards serve as an element in customer service that shows you’re willing to go that extra mile for those that give you their business.

In many spaces, service is the defining factor. For example, as long as your mechanic fixes your car, most people don’t sweat the details outside of price, but they do care deeply about how they are treated. According to this 2012 study, only 9% of customers leave because of what a competitor is offering while 68% of businesses have lost a customer because they feel a company is indifferent to them. The easiest way to make a customer feel valued and part of a two-way relationship is to continually thank them for their business and loyalty.

Say thanks to your customers by sending a thank you card.

It’s important that every thank you or happy holidays card you send out from your company is tailored to that specific customer; relevancy is key. For example, a financial company could send this message: “We had a great year! Thanks for trusting us with your finances.” Then, their accountant or financial advisor and other co-workers could sign the card. Furthermore, customers who feel that you have a vested interest in them and their lives are more likely to be loyal to your brand as well as pass their sentiments on to family and friends.

According to author Thomas Merton, we value people, not for whom they are, but for their usefulness. Unfortunately, this is a common mistake companies make with their customers. They value them for what they spend. This holiday season, break away from that mindset and send out greeting cards that come from the heart.

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The Secret to Reaching More Voters
with Print and Digital Marketing

Reach potential voters by printing full color campaign signs.

After reflecting on your community’s current political landscape and your abilities, you have decided to run for office. You’re ready to make a major contribution to strengthen and improve your community. In order to win elections at a local level, it’s imperative to have a strong campaign strategy with the essential materials to get the […]

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After reflecting on your community’s current political landscape and your abilities, you have decided to run for office. You’re ready to make a major contribution to strengthen and improve your community. In order to win elections at a local level, it’s imperative to have a strong campaign strategy with the essential materials to get the word out.

The success of any campaign begins with capturing potential voters with your presence.  They must know who you are and what you stand for. While candidates for federal offices have significant funds to finance major spending on advertising, events, and promotion, most contenders for local elections have slightly smaller budgets and must focus on getting the best return on their marketing investment.

Print marketing has been proven to be successful to get in front of potential voters. Here are some of our favorites.

Print Strategy

Palm Cards & Business Cards

Palm cards, also known as push cards or postcards, are easy to carry around and get your information into the hands of voters. Small enough to fit in your pocket, they are considered your “campaign in a capsule” because they should contain all of the highlights of your candidacy. These durable cards typically feature a photo of yourself, logo, a small bio, and a couple of key causes you support. 

Similar to palm cards, business cards are ideal to hand out to potential voters. Keep the design simple by including your name, contact information, website and and office you’re currently running for.

Leave an impression with custom campaign business cards.

Political Mailers

Political Mailers, including EDDM® and Direct Mail, can be extremely beneficial and cost-effective. Research has shown that 81% of recipients read or scan their mail on a daily basis, peaking a potential supporter’s interest within seconds. Because of its size, this tool is ideal due to its large canvas, making it perfect to place additional information on your platform and vision. Larger than the traditional envelope, your mailer is sure to stand out among your recipient’s mail.

Campaign Signs

These signs serve as a public recommendation because lawns blanketed with your signs illustrate how widely you’re endorsed. Lightweight and durable, their size makes them easy to hand out at rallies and events. Since the majority of people will see your signs from moving cars with only a few seconds to read them, it’s critical to design for easy reading. Therefore, your name should be the most visible element in a font that’s easy to read. In slightly smaller letters, you can include a call-to-action, such as “vote,” “re-elect,” or a slogan.

Door Hangers

Bring your message to their front doors with premium door hangers. Door hangers give you more canvas to convey your values and political views. When creating your door hanger, make sure to keep the front side simple and to arrange your text in a clean and organized manner; an overload of information can cause confusion about your message.

Other popular print items that are sure to help you excel include campaign bumper stickers, political business cards, brochures, and flyers. 

While print products have spearheaded many successful campaigns, there are also several digital options that can increase your reach and strengthen your platform.

Bring your message to their front doors with premium door hangers.

Digital Strategy

Create a Website

Honesty and transparency are the pillars of public service. Since the majority of US residents are on the Internet, it is vital that you have an accessible and interactive online headquarters where people can read your biography and viewpoints. Podcasts are a great addition to your website, giving you a popular platform to connect with listeners of all ages. Including an email sign-up button allows you to track those interested in your campaign and gives your supporters a way to stay connected to upcoming events and appearances as well as how they can support your candidacy. You could also use that information to periodically send out personalized emails to your supporters.

Reach Out On Social Media

According to a study by statista.com, in 2017, 81% of US American had a social media profile, representing a three percent growth compared to the previous year.

Now, consider this: Which social media platforms are your supporters on? How can you best interact with them? What are their concerns and beliefs?

Once you discover their most popular social media sites, you can discuss the best way to deliver your message on each one. A common mistake candidates make is sharing the exact same message across their accounts. From Facebook to Snapchat, each platform is different—from how they use them to the reasons people use them. Understanding each platform’s subtleties is the first step to creating messages that will stay with your audience. Here are our top suggestions for effectively utilizing each platform.

Facebook

Facebook has proven extremely successful in creating and strengthening communities. Because of this, it is also a great platform for targeting ads. Facebook features several options to help you effectively reach your voters. Some of these include: 5 Point Political Targeting, which “targets and reaches voters according to a five-point scale from very liberal to very conservative;” the “Likely to Engage Politically” Targeting, which “categorizes users into three audiences, liberal, conservative, and moderate, and determines who is actively engaged with public political content and would have a high propensity to re-share content;” and Congressional Targeting, which allows you to target based on zip code, city, country, and state. Facebook also offers a live video function. Use Facebook Live to host a virtual forum and answer questions from citizens.

Twitter

Use Twitter to discuss and comment on current events that impact your platform. Create catchy hashtags for yourself and your campaign. Make sure to get your account verified so everyone knows you’re legitimate. Through Twitter, you can post videos that are 140 seconds long. Use that tool to share your story and viewpoints. You can also purchase space for political ads.

Instagram

Use Instagram to capture key moments as you canvas your community. This social media app allows you to create featured ‘stories’ that stay on your profile page for 24 hours. It also features paid ads for you to promote yourself. With photo ads, you can tell your story through a clean, simple, and creative canvas with one or multiple pictures. Video ads give you the option to incorporate the power of sight, sound, and motion into a 60-second compilation.

Whether you’re running for county commissioner or a seat on the school board, there is a diverse range of print and digital marketing tools available to you. By combining both into your strategy, you’re sure to run a successful campaign.
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How to Get Started with Your EDDM® Campaign

Reach potential customers with EDDM

As a business owner and entrepreneur, you are tasked with not only running your business but wearing many hats. Perhaps one of the most important hats is managing your marketing strategy. By combining Every Door Direct Mail® with your other marketing tactics, you can help increase awareness and bring in potential customers. What is Every […]

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As a business owner and entrepreneur, you are tasked with not only running your business but wearing many hats. Perhaps one of the most important hats is managing your marketing strategy. By combining Every Door Direct Mail® with your other marketing tactics, you can help increase awareness and bring in potential customers.

What is Every Door Direct Mail®?

Also known as EDDM®, this is a saturation mailing option offered by the United States Postal Service. This cost-effective service allows you to create your own advertisement on premium, oversized postcards for an affordable price. Through this service, you can geographically target the neighborhoods and people that are the best customers for your business.

How To Get Started

There are two different types of EDDM®. We’ll walk you through the differences of each, helping you determine which is best for you.

Full Service EDDM®

  • You can do it all from our website.
  • Select an in-mailbox delivery date.
  • Select your mailing routes through our easy-to-use mapping tool.
  • Upload your files or have one of our in-house graphic designers create a unique design for your business.
  • Review your order and complete your checkout, including postage, for only 16 cents per postcard.
  • We handle the printing, processing, and delivery to the post office.
  • There is no limit on the number of postcards that can be sent out each day.

Print Only, which is also referred to as Every Door Direct Mail-R:

  • We print the postcards and ship them to you.
  • You create an account with the USPS® and select your routes on their website.
  • Complete your USPS® paperwork and pay for your postage (17.6 cents per home).
  • After receiving your postcards via the USPS®, you will need to prepare each route’s bundle with facing slips.
  • A maximum of 5,000 postcards per day can be sent.

Build awareness by sending out EDDM® postcards. Include a strong CTA to get potential customers excited about your business or products.

Who Can Benefit From Every Door Direct Mail®?

This service is a cost-effective marketing tool at its finest. It’s great for businesses of all sizes. Whether you’re a well-established business looking to grow or a new business working on getting the word out, EDDM® can benefit you.

Small Businesses

These oversized postcards are ideal for any local company or organization that depends on support and sales from nearby neighborhoods. It is perfect for raising awareness, promoting special events and offers, boosting traffic at brick and mortar locations, and driving new customer acquisition.

Franchises

Franchisors are a great candidate because it gives franchisees the ability to effectively market their locations at the local level while maintaining brand control. Techniques franchisees utilize include discounts and coupon codes.

Large Companies

Larger corporations opt for incorporating EDDM® into their marketing toolkits anytime a local or regional strategy is needed. Utilizing this increases their chances of hosting successful grand openings, branding, promotional campaigns, and special events. In addition, many large companies utilize EDDM® as a method to test markets prior to rolling out new products, services, or campaigns at the national or global level.

As you can see, it’s is a great tool to bring awareness to your services or products and cultivate relationships with potential customers. For more information on how to get started, check out our EDDM® Marketing Checklist blog.

SEE ALSO: How to Setup Full Service EDDM® Postcard Files

SEE ALSO: EDDM® Video Tutorial
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We’re Excited to Announce New Painted Edge Colors!

We're excited to announce new painted edge colors for our 32PT thick business card.

You’ve asked, and we’ve delivered! We are excited to announce that we are expanding our line of super thick 32PT Uncoated Painted Edge Business Cards! You will now be able to pick from seven new bold and refreshing colors. These include Standard Blue, Brown, Pink, Purple, Orange, Turquoise, and Yellow. Is there a color you […]

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You’ve asked, and we’ve delivered! We are excited to announce that we are expanding our line of super thick 32PT Uncoated Painted Edge Business Cards! You will now be able to pick from seven new bold and refreshing colors. These include Standard Blue, Brown, Pink, Purple, Orange, Turquoise, and Yellow. Is there a color you would like to see? Let us know as we are always looking to expand our color options.

We're excited to announce new painted edge colors!

 

These business cards are a fun and creative way to add a pop of color and showcase your business’s style. Currently, they are available in either 2″x 3.5″ or 2.5″x 2.5’’ with standard corners, and they come in quantities of 250 and 500.

We love these new color options, and we know you will too. Don’t take our word for it; see and feel them for yourself! Please complete our online form to receive a free sample packet. If you would like to see a specific edge color, please include it in the comment section when completing the form. You’ll also be receiving additional print products including postcards, bookmarks, brochures, hang tags, invitations, and trading cards.

You can view all of the products by visiting our sample packet gallery.

Not sure where to start for a custom design? No worries! We would love to help. Complete our graphic design form, and one of our in-house graphic designers will be in touch with you soon. It’s that easy!

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