Elizabeth Heffner

Elizabeth is the Content Writer at Primoprint. She’s responsible for crafting and copy editing creative content. In her free time, Elizabeth enjoys traveling, indulging her inner foodie and trying new restaurants, and exploring Charlotte’s cultural arts scene.

Strengthen Your Marketing Strategy With Promotional Flags

Promotional flags are a simple and effective way to share your business logo and message.

For decades, the billboard has remained a staple for advertising brick and mortar storefronts. However, there are some mobile businesses in which a form of alternative marketing is more successful: promotional flags. Promotional flags are a simple and effective way to share your business logo and message. They’re Versatile For outdoor adventure companies, such as […]

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For decades, the billboard has remained a staple for advertising brick and mortar storefronts.

However, there are some mobile businesses in which a form of alternative marketing is more successful: promotional flags. Promotional flags are a simple and effective way to share your business logo and message.

They’re Versatile

For outdoor adventure companies, such as those that feature whitewater rafting to paddle boarding and other water activities, it’s important to find a marketing tool that is easy to read from a distance and is easy to relocate. Unlike the traditional billboard, promotional flags are the perfect transportable advertising essential.  These flags could be installed for a day or a few weeks and then moved to another area next.

Because they can be used indoors as well as outdoors, their versatility allows them to be multi-purpose. A promotional flag can not only be used for outdoor activities, but for sporting events, business trade shows, special events, and outside brick and mortar stores advertising a grand opening or promotion.

They’re Durable

Our promo flags are teardrop or feather shaped, printed on durable 3oz Polyester fabric, making them perfect for indoor or outdoor use. At Primoprint, you can choose from 7ft, 9ft, or 11ft  teardrop flags or 8ft, 10ft, 12ft regular, and 12ft jumbo feather flags.

Optional hardware is available; we offer a ground stake and pole for outdoor use and a pool and a pole and cross base for indoor use. If you purchase additional hardware, the flag and hardware will be included in a convenient carrying case.

 Promotional flags are a simple and effective way to share your business logo and message.

They’re Easy to Clean

Flags can be machine washed in cold water with a mild detergent, using the gentle cycle. No bleach should be used. In order to prevent fabric shrinking, tumble dry on low. Steam to release wrinkles if necessary.

They’re Customizable

They offer the perfect canvas to share your brand and message. Show off your creativity! If you’re struggling with creating a design, our in-house designers can assist you in creating a captivating design and will walk you through the entire process.

Promo flags are an eye-catching advertising tool. They offer you versatility and the opportunity to travel with your brand. Using durable materials and a captivating message, your promotional flag is sure to increase your business.

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7 Marketing Essentials Every Real Estate Agent Needs

Print Custom Realtor Business Cards

Working in real estate is a competitive driven environment. When you’re striving to become the leading force in the industry, it’s important to have an effective marketing strategy. Utilizing both realtor print products and other promotional items, you can draw the attention of buyers and capture customer leads, ultimately making sales. Print Items Yard Signs […]

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Working in real estate is a competitive driven environment. When you’re striving to become the leading force in the industry, it’s important to have an effective marketing strategy. Utilizing both realtor print products and other promotional items, you can draw the attention of buyers and capture customer leads, ultimately making sales.

7 Marketing Essentials Every Real Estate Agent Needs

Print Items

Yard Signs

A traditional marketing tool, yard signs remain to be one of the most effective ways to promote your brand. A great marketing display, it allows you to provide crucial information about you and your business around the community. It’s also important to stake these signs in clients’ yards to show off your current business engagements. Key takeaways could be a photograph of yourself, the real estate company you work for, your contact information, and your website.

Business Cards

These compact mobile billboards are the foundation for any successful business. As an essential tool, it’s important to keep these with you at all times. You could meet potential customers outside of a business setting, such as a social gathering or random interaction. If you have business cards on hand, you can provide those interested parties with important contact information.

Make sure not to fall into a stodgy rut with your business cards’ appearance. Share a spark of creativity with your design layout. Don’t forget to add social media links to your company if you have them.

Premium Business Cards for Realtors

EDDM®

Every Door Direct Mail®, or EDDM®, is a marketing channel in which companies send postcards out to a targeted zip code or area.

According to a 2015 USPS® Household study, researchers discovered that 81% of recipients read or scan their mail daily. With such a high viewing rate, this saturation mailing tool is a great way to capture potential buyers and sellers.

Sell Sheets

When selling a property, it’s important to ensure the viewing is a positive and memorable experience. Make sure the house is welcoming and tidy. During open houses, many real estate agents offer a light appetizer or snack in the kitchen for the viewers, such as fresh baked cookies. By placing your sell sheets next to the food, it ensures that the potential buyers will more than likely snag one. Make sure to feature high-quality photographs of the property and descriptive details about the property, potentially using photographs that are not currently featured on realtor websites. By doing so, it offers the viewers an exclusive variety of visuals.

Sell Sheets are also great to display for curious passerby in a literature dispenser.

Promotional Items

Promotional items are a wonderful takeaway for potential buyers. We’ve partnered with Swag.com for all of your promotional essentials:  swag.com/primoprint. Here are three of our favorites:

Mugs

Most companies offer free promotional items, but not everyone gives away practical gifts. A  mug with your logo offers a practical purpose for the recipient, ensuring that he or she will be more likely to hold onto the promotional item.

Stress Balls

This promotional item is a fun and practical one to hand out. Stress balls are great for stressful days in the office, or it can be used as a colorful toy for younger children. Stick to the traditional sphere, or think outside the box and utilize different shapes and objects, such as a house or even a caricature of yourself.

Pens

An office essential, pens are a popular promotional item. They offer the perfect amount of space to place a logo with your website or telephone number. Depending on your clientele, you can opt for bulk orders of simple ballpoint pens to a set of luxurious, engraved gel pens to hand out.

Real estate agents have a diverse range of print and digital products available to them. With the right marketing tools, you’re sure to excel in this industry.

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The Ultimate Small Business EDDM® Marketing Checklist

EDDM Checklist

Despite the popularity of today’s Internet-driven marketing tools such as social media, search engine marketing, and commercial email, EDDM® marketing remains to be an affordable and cost-effective technique available to businesses. According to the 2015 USPS® Household Study, 81% of the recipients read or scan their mail daily. Because your postcard goes into the homes […]

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Despite the popularity of today’s Internet-driven marketing tools such as social media, search engine marketing, and commercial email, EDDM® marketing remains to be an affordable and cost-effective technique available to businesses.

According to the 2015 USPS® Household Study, 81% of the recipients read or scan their mail daily. Because your postcard goes into the homes and hands of the campaign’s target audience, it creates an intimate connection that rivals media channels such as radio and television. Research has shown that 40% of customers will try a new business after receiving a mail offer, with a typical mail campaign generating a 13 to 1 return on investment. The U.S. Postal Service® offers a highly affordable mail program for local businesses called EDDM®, or Every Door Direct Mail®.  This program is ideal for saturation mailing.

Advantages

It allows you to be selective with your audience; you can choose to target your most loyal customers or expand your scope. You simply use our free online mapping tool to choose the delivery date, zip codes, or specific letter carrier routes within those zip codes that best match your targeted marketing area.

  • This medium allows you to track your statistics in regards to the effectiveness of different formats, mailing lists, offers, and more. With this important information, you can then plan future campaigns.
  • It is a personable and intimate communication between you and your potential customer.
  • Because this is a tangible item, consumers are able to save mailed coupons for future use and share mailings with others.
  • Best of all, you’ll save the cost and hassles of a mailing list, shipping and postage permits, paying less than 16 cents per postcard delivered in addition to the cost of postcard printing.

Full Service vs Print Only

We offer two types of solutions: Print Only and Full Service.

Print Only, which is also referred to as Every Door Direct Mail®-R (Retail):

  • We print the postcards and ship them to you.
  • You create an account with the USPS® and select your routes on their website.
  • Complete your USPS® paperwork and pay for your postage (17.6¢ per home).
  • After receiving your postcards via the USPS®, you will need to prepare each route’s bundles with facing slips.
  • You then will deliver your postcards to the post office.
  • A maximum of 5,000 postcards per day can be sent.

Full Service EDDM®

  • You can do it all from your computer.
  • Select an in-mailbox delivery date.
  • Select your mailing routes through our easy-to-use mapping tool.
  • Upload your files or have our creative team create a unique design for your business.
  • Review your order and complete your checkout including postage (only 16¢ per home).
  • We handle the print, processing, and delivery to the post office.
  • There is no limit to the number of postcards that can be sent out each day,

 To help you plan and keep your campaign on track and as cost-effective as possible, we offer the following checklist that will help you realize the maximum return on your marketing investment.

Complete EDDM® Checklist

Identify Your Best Audience

The more targeted your message is to a particular audience, the better response and return you’ll receive. Understand and identify the type of audience you wish to reach, whether that’s an existing one or a new prospect, and customize your message and offer that will best “speak” to that recipient. They are available in a variety of sizes and printing options to meet your business’s needs.

Select Your Target Area

Instead of shopping for the right mailing list, the Every Door Direct Mail® program means you simply select those zip codes and carrier routes that best target the hottest prospects for your advertising message. Most retailers have a clearly defined geographic radius around their location that accounts for the majority of their business. All you need to do is match your “prospect zone” to the existing zip codes and carrier routes by using our mapping tool. We’ve created a short video highlighting the process of selecting a route with our easy-to-use mapping tool. (Select 1, 2 or 3 mile radius)

Write “Selling” Content

Avoid the fluff and focus on content that helps recipients solve a problem or get a question answered. Prospects aren’t as interested in reading a laundry list of your company’s features as they are in learning how they could benefit from them. Reach out to customers who can offer authority building testimonials and showcase your professional certifications, such as the Better Business Bureau, Yelp, Trip Advisor, etc.

Customize Your Postcard Design

A well-designed postcard that matches the interests and needs of your target prospects will deliver the best results. Keep the following points in mind when laying out your mailer:

  • Write a straight-to-the-point headline that grabs your audience’s attention.
  • Remember that pictures truly are worth a thousand words.
  • Take advantage of color and layout to attract attention and reinforce your brand’s familiarity.
  • To boost readership and response, feature your deal prominently on the front of your mail piece.
  • Keep your text as brief and readable as possible, using bullet points or numbers to summarize your key selling points.
  • Don’t overwhelm the reader with excessive graphics or copy; your offer or call-to-action will most likely get lost in the chaos.
  • Use no more than three different fonts on your mailer. Too many fonts make the piece look cluttered and messy. Simplified fonts help with readability.
  • Don’t forget to include all of the basics that prospects will want to know – complete business address, phone number, website and your social media contact platforms.

SEE ALSO: How to Create an Original and Effective EDDM® Postcard

Create a Compelling Offer with a Clear CTA (Call to Action)

Whether your mailer is intended to spur an immediate sale or attract leads for a future marketing effort, be sure to tell recipients exactly what you want them to do next, and offer a compelling and rewarding reason to do so. This can be done by including a discount on products, services or coupon codes. For example, a flower shop owner may offer a 30% off coupon if customers bring their mailer to the store.

How to Get the Most out of EDDM Marketing

Consider Your Mailer’s Delivery Date

You want to make sure that your postcard mailing is reaching your audience when they’re most likely to respond. Consider follow-up mailings to boost your overall campaign response rate. For example, if you are a pool cleaning company, you would want to start marketing your services in the spring so that people’s pools are ready for the summer. You could then follow up in the summer.

Measure and Track Your Results

In the business world, numbers and statistics play a big role in determining the success of a marketing campaign. Don’t assume that you know what your customers want or need—use this service to answer that. If you mail out on a regular basis, test different routes, headlines, and offers. For example, your clothing company is wanting to do A/B testing. Your first run could be a BOGO Free coupon mailer, and your second one could be a 30% off coupon mailer. You can then compare the results with previous mailings and repeat the most profitable campaigns.

The above information will be helpful whether you are looking to sell more items to current customers or if you’re prospecting for new leads. If you have any questions, feel free to contact one of our customer support representatives. Take a look at some of our designs by viewing print examples.

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Bookmarks: Think Outside the Book

Marketing with Bookmarks

With school days just around the corner, students are gearing up with their back-to-school supplies. With any academic setting comes the use of textbooks and novels, and thus the need for bookmarks. Bookmarks are perhaps one of the most underused tools in the marketing tool belt. Their compact and portable size make them the perfect […]

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With school days just around the corner, students are gearing up with their back-to-school supplies. With any academic setting comes the use of textbooks and novels, and thus the need for bookmarks.

Bookmarks are perhaps one of the most underused tools in the marketing tool belt. Their compact and portable size make them the perfect token to distribute. And because readers of all ages can use them, it allows a company to target as small or wide a demographic as possible. 

We currently offer bookmarks in 2″ x 8″ and 1.5″ x 7″ sizes on a variety of stock options.

This matte 2" x 8" bookmark is given out in our sample packs as an example of how to creatively use a bookmark.

Learning Centers

Learning Centers are perfect for bookmark marketing. Not only can a bookmark be used as a practical placeholder for their books, but its canvas can host informative educational information. Reach elementary school children by offering a list of commonly misspelled words, introductory Spanish vocabulary, mini multiplication tables, or converting one of the bookmark’s edges into a ruler. By adding an educational twist to your advertising materials, your recipient is more likely to hold onto the token.

Extracurricular Programs

Almost every student has some form of extracurricular activity they participate in—from drama classes to Jiu-Jitsu. Bookmarks are a great way to promote your brand. Use bookmarks to draw potential customers in with a discount on a class package or a first free class.

Run a cooking class for chefs-in-the-making? Bookmarks are perfect for featuring a table of measurements, an easy recipe for students to try at home, or photos of current students with their culinary creations. Be sure to add links to your website and registration links.

Don’t be afraid to cross promote with other companies either. For example, if you head up a baseball team, use your bookmarks to highlight some of the top athletic shops for cleats, baseball bats, and other sports gear in your area.

Colleges and Universities

With fall comes the beginning waves of acceptance letters. Colleges and universities can offer bookmarks into their acceptance packages with information on the required summer reading, upcoming orientation dates, and important essentials for dorm living.

Bookmarks are more than a placeholder for reading materials; they’re a potential treasure trove for your business information.

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