Despite the popularity of today’s Internet-driven marketing tools such as social media, search engine marketing, and commercial email, EDDM® marketing remains to be an affordable and cost-effective technique available to businesses. According to the 2015 USPS® Household Study, 81% of the recipients read or scan their mail daily. Because your postcard goes into the homes […]
Elizabeth HeffnerElizabeth enjoys traveling, indulging her inner foodie and trying new restaurants, and exploring Charlotte’s cultural arts scene.
With school days just around the corner, students are gearing up with their back-to-school supplies. With any academic setting comes the use of textbooks and novels, and thus the need for bookmarks. Bookmarks are perhaps one of the most underused tools in the marketing tool belt. Their compact and portable size make them the perfect […]
For some, the idea of going to a dentist appointment can be nerve-racking. According to a study by colgate.com, it has been estimated that between 9%-15% of Americans avoid going to the dentist due to fear and anxiety. To put that into perspective, that’s about 30-40 million people. With this to contend with, it is […]
Have you ever been tempted by a college university for a promotional item in exchange for filling out a free admissions application at a college fair? Or maybe you’ll receive 50% off your first purchase when you sign up for a clothing store’s credit card program. Perhaps a brewery is offering free stickers at an […]