In communication, it is important is to establish effective typographic hierarchy. According to educational website lynda.com, “typographic hierarchy is the way type is organized in order to indicate levels of importance to the view.” Through this particular organizational system, one is able to combine both typographic and spatial elements to create the desired effect. In […]
Elizabeth HeffnerElizabeth enjoys traveling, indulging her inner foodie and trying new restaurants, and exploring Charlotte’s cultural arts scene.
We demand a lot from logos. Logos have to be simple while conveying the brand’s ethos so that it resonates with its consumers. In addition to being timeless and distinct, they must still be modern and follow contemporary graphic designs. Below are three of the most influential rebrands from 2016. SIMPLIFICATION: MASTERCARD One big trend […]
You’ve finalized your beautiful design for your thank you cards. What’s next? What you write in your cards can be just as impactful as the cards themselves. Here are our top three suggestions for showing your customers your appreciation. Successful Thank You Note Components Make sure to thank the customer sincerely. Some people opt not […]
Since the age of 15, Mitzi Wickersham knew she wanted to pursue her passion for graphic design. “I really love old posters, like from the 60s and 70s—anything that’s a print based type of graphic, going back to the printing press,” she said. The Indiana University Bloomington graduate defines her design style as “clean, simple, […]