Elizabeth Heffner

Elizabeth enjoys traveling, indulging her inner foodie and trying new restaurants, and exploring Charlotte’s cultural arts scene.

Understanding the 3 Levels of Typographic Hierarchy

3 Levels of Typographic Hierarchy

In communication, it is important is to establish effective typographic hierarchy. According to educational website lynda.com, “typographic hierarchy is the way type is organized in order to indicate levels of importance to the view.” Through this particular organizational system, one is able to combine both typographic and spatial elements to create the desired effect. In […]

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3 Influential Rebranding Trends

Top 3 Influential Rebrands

We demand a lot from logos. Logos have to be simple while conveying the brand’s ethos so that it resonates with its consumers. In addition to being timeless and distinct, they must still be modern and follow contemporary graphic designs. Below are three of the most influential rebrands from 2016. SIMPLIFICATION: MASTERCARD One big trend […]

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