Elizabeth Heffner

Elizabeth is the Content Writer at Primoprint. She’s responsible for crafting and copy editing creative content. In her free time, Elizabeth enjoys traveling, indulging her inner foodie and trying new restaurants, and exploring Charlotte’s cultural arts scene.

3 Influential Rebrands

Top 3 Influential Rebrands

We demand a lot from logos. Logos have to be simple while conveying the brand’s ethos so that it resonates with its consumers. In addition to being timeless and distinct, they must still be modern and follow contemporary graphic designs. Below are three of the most influential rebrands from 2016. SIMPLIFICATION: MASTERCARD One big trend […]

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We demand a lot from logos. Logos have to be simple while conveying the brand’s ethos so that it resonates with its consumers. In addition to being timeless and distinct, they must still be modern and follow contemporary graphic designs.

Below are three of the most influential rebrands from 2016.

SIMPLIFICATION: MASTERCARDMastercard simplified their logo, which has become a recent logo trend.

One big trend this year is logo simplification. Pressure from social media, current design preferences, and digital advertising currently dictate that logos need to be legible when small. This means that companies are investing billions to rebrand to simpler, flatter logos. While the logo’s interlocking circles remain, the horizontal lines framing the word “Mastercard” and sitting in the overlap have been removed and replaced by an orange shade, the end result of mixing primary colors yellow and red. The combination strives to cement “connectivity” and “seamlessness,” one of the company’s key brand messages.

Following the rebrand, research conducted by Mastercard showed that more than 80% of consumers still recognized the symbol without the inclusion of the name.

NEGATIVE SPACE: INSTAGRAM
Instagram's Rebranded Icon to include negative space.

Negative Space can provide a memorable way of calling to attention a company’s attributes. While Instagram kept its camera icon, they switched from a retro three-dimensional design to a flat, minimalist design. The use of negative space is key in their new design, as it outlines the camera lens and flashes against the rainbow gradient.

CLEAN LINES: TACO BELLTaco Bell's New Brand Identity with the use of clean lines.

As companies are leaning more towards simplification, one of the first things to go has been and textures. Rather, larger businesses are opting for logos with clean, simple lines, as this makes building signage easier and more cost effective.

Taco Bell’s designers opted to pair down the logo, replacing its magenta, purple and yellow with a regal purple with subtle gradient shading. It utilizes white space to shape the bell.

Think your brand could use a refresh? Our design team would be happy to assist you with creating a new modern identity for your business. For more information about our logo design services click here or email design@primoprint.com.

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How to Use Thank You Cards to Connect with Clients

Using Thank You Cards to Connect with Clients

You’ve finalized your beautiful design for your thank you cards. What’s next? What you write in your cards can be just as impactful as the cards themselves. Here are our top three suggestions for showing your customers your appreciation. Successful Thank You Note Components Make sure to thank the customer sincerely. Some people opt not […]

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You’ve finalized your beautiful design for your thank you cards. What’s next? What you write in your cards can be just as impactful as the cards themselves. Here are our top three suggestions for showing your customers your appreciation.

Successful Thank You Note Components

  • Make sure to thank the customer sincerely. Some people opt not to write thank you notes because they are under the impression it has to be lengthy. Simply recognize that this customer visited your store or website and purchased an item, and personally thank them for their patronage.
  • Steer clear of turning your thank you letter into a sales pitch. Thank you notes are viewed as passive sales tools to build customer relationships; don’t let it become a promotional ad. While you can highlight upcoming events you’ll hope he or she will attend, avoid anything directly pointing to purchasing again.
  • Remind your customers that you are easily accessible to them. At the end of the thank you note, inform your customers that you are available for any questions.

Connect with your clients by writing personalized messages in your branded thank you cards.

Writing personalized thank you notes is a sure way to stand out among your competition and show gratitude to your customer base. If you don’t have your thank you cards printed yet, we offer a variety of sizes and stocks as well as professional custom design services. For more information, visit click here.

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Designer Spotlight: Mitzi Wickersham

Graphic Designer Spotlight: Mitzi Wickersham

Since the age of 15, Mitzi Wickersham knew she wanted to pursue her passion for graphic design. “I really love old posters, like from the 60s and 70s—anything that’s a print based type of graphic, going back to the printing press,” she said. The Indiana University Bloomington graduate defines her design style as “clean, simple, […]

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Since the age of 15, Mitzi Wickersham knew she wanted to pursue her passion for graphic design.

“I really love old posters, like from the 60s and 70s—anything that’s a print based type of graphic, going back to the printing press,” she said.

The Indiana University Bloomington graduate defines her design style as “clean, simple, uncluttered, and functional.”

Mitzi Wickersham Designed these beautiful, simple and functional custom business card.

She pays tribute to well-known graphic designers such as Herb Lubalin and Lotta Jansdotter in her work.

“Lubalin’s type setting and iconic logos and posters were very bold, simple, and type-heavy,” Wickersham said. “ I love how he was always able to make a major statement with very “little” design. More of a modern designer that I follow is Jansdotter. She is a print and pattern maker, and I adore her simple, hand-drawn patterns that are Scandinavian inspired.”

Mitzi Wickersham often uses pattern design in her business card designs.

Most of Wickersham’s work revolves around small business branding, ranging from single freelance photographers to a start up granola bar company.

“I enjoy [working with] companies that need help with their whole brand and not necessarily hoping to just get a logo and a business card, even though I do get a lot of those too,” she said. “But the small business branding and marketing is definitely my favorite part.”

For the past six years, Wickersham has primarily used our services to create premium, custom business cards and occasionally flyers

Mitzi Wickersham creates spectacular sell sheets for small business branding.

Her work revolves around small business branding, ranging from single freelance photographers to a start up granola bar company.

“I started working with you guys when you only had one printing facility, so I’ve worked with you guys for quite a while,” she said. “You guys had great pricing on Spot UV. And then I kept coming back to you because your customer service is the best.”

Mitzi Wickersham simple business card design.

Those interested in learning more about Wickersham and her design services should visit www.mitziwick.com

Interested in being featured for our Graphic Designer Spotlight? Reach out to Elizabeth@primoprint.com for more information.

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Mark Your Calendars: Top 2017 Conferences

Top Conference Recommendations

Across the United States, there are dozens of conferences for those in the marketing, branding, social media, and graphic design industries. With so many options, it can become overwhelming. Below are eight conferences we believe will be most beneficial for those in these industries. Conferences are a great place to learn and develop your craft […]

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Across the United States, there are dozens of conferences for those in the marketing, branding, social media, and graphic design industries. With so many options, it can become overwhelming. Below are eight conferences we believe will be most beneficial for those in these industries.

Conferences are a great place to learn and develop your craft as well as network. It’s important to come prepared and be on your A-game.  If you need an extra boost in preparing for an upcoming conference, check out our blog on conference preparation.

Spring Conferences

HOW Design Live

Date and Location: May 2-6, 2017 at the Hyatt Regency in Chicago, Illinois.

Website: HowDesignLive.com

HOW Design Live 2017 offers creative inspiration to refuel your passion for your work combined with the practical knowledge you need to achieve and advance in your career. And at the largest gathering of creative professionals and designers, you will also have ample opportunity to network with the best and brightest speakers, industry-leading companies and your peers.

Incite Group Marketing Summit: West

Date and Location: May 23-24, 2017 at Hotel Nikko in San Francisco, California.

Website: Incite-Group.com/events/west/

Key Take-Aways

  • Learn from Chief Marketing Officers and marketing leaders from over 60 innovative brands map out the future of marketing. Companies include popular brands such as Johnson & Johnson, The North Face, Penguin Random House, Facebook, Twitter, Uber, Google, Gap, Shutterfly, Charles Schwab, and HP.
  • Personalization: Understand your customer better to market with more precision and engage more deeply.
  • Content and Storytelling: Less content, more relevant content, and more promotion. Take the next step in the maturation of content marketing.
  • Marketing Attribution: Learn to trust your marketing metrics again-reliable measurement and better insights to fail fast and learn faster.

Summer Conferences

2017 Brand New Conference

Date and Location: Sept 14-15, 2017 at Harris Theater at Millennium Park in Chicago, Illinois.

Website: underconsideration.com/BrandNewConference/register/conference-2017

The Brand New Conference focuses on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world. The conference consists of eight sessions each day offering a broad range of points of view with speakers from around the world practicing in different environments, from global consultancies to in-house groups, to small firms.

Brand Manage Camp

Date and Location: Sept. 26-27, 2017 at the Mirage Hotel-Casino in Las Vegas, Nevada.

Website: BrandManageCamp.com

Get the tools, insights, and inspiration you need to take your brand to the next level! This conference is perfect for those in the following industries: Advertising, Media, Strategy, Innovation, Content, Insights, Customer Behavior, Leadership, Metrics, and more.

Fall/Winter Conferences

Marketing Prof’s B2B Marketing Forum

Date and Location: October 3-6, 2017 at the Westin Boston Waterfront in Boston, Massachusetts. 

Website: http://mpb2b.marketingprofs.com/

The Marketing Prof’s B2B Marketing Form brings together leaders, innovators, and hardworking people to gather and learn about the latest in successful B2B marketing. Past keynote speakers include Ann Handley, John Maeda, and Andrew Davis. This forum gives the opportunity for creative networking.

American Institute of Graphic Arts Design Conference (AIGA Design Conference)

Date and Location:  October 12-14, 2017 in Minneapolis, Minnesota.

Website: http://designconference.aiga.org/#!/

The American Institute of Graphic Arts, the oldest and largest professional membership organization for design, is hosting this conference. This conference is a major event for all design professionals; featuring more than 100 speakers and thousands of attendees, the conference gives attendees endless opportunities for networking and inspiration.

PubCon

Date and Location: November 6-9, 2017 in Las Vegas, Nevada at the Las Vegas Convention Center.

Website: https://www.pubcon.com/

PubCon 2017 has been named by Forbes as a must-attend conference and an Inc. top conference for growing your business. A social media and SEO conference, PubCon also covers a vast range of marketing topics such as content, email, SEM, and more. The conference features the industry’s leading businesses and startups, with speakers, sponsors, and keynotes involved in social media, digital marketing, online advertising and search engines. This week-long conference will give attendees a glimpse into the future of technology, presented by a diverse group of the world’s key innovators.

Internet Summit 2017: Digital Marketing Conference

Date and Location: November 15-16, 2017 at the Raleigh Convention Center in Raleigh, North Carolina.

Website: InternetSummit.com

The Internet Summit 2017: Digital Marketing Conference focuses on Digital Strategies, Content Marketing, Startups, Design/UX, Analytics, Search, Emerging Technologies, Social Media, Email Marketing, Innovation.

TNW New York

Date and Location: December 12, 2017 at the Metropolitan Pavilion, Manhattan.

Website: https://thenextweb.com/new-york

The TNW is perfect for the decision makers who explore how digital technologies are disrupting business in the Communication, Media Industries and Technology. By attending TNW New York, you’ll get inspired to learn what’s down the road for your business in the next 2 to 5 years. You’ll leave with actionable tactics you’ll be able to implicate immediately.

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