Bookmarks


With bookmarks, it’s easy to share your message, products or special event. Whether it’s for a company, non-profit organization, school, or church, we’ve got you covered. Check out our blog as we focus on design options, marketing tips and the benefits of utilizing bookmarks.

Bookmarks: Think Outside the Book

Marketing with Bookmarks

With school days just around the corner, students are gearing up with their back-to-school supplies. With any academic setting comes the use of textbooks and novels, and thus the need for bookmarks. Bookmarks are perhaps one of the most underused tools in the marketing tool belt. Their compact and portable size make them the perfect […]

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With school days just around the corner, students are gearing up with their back-to-school supplies. With any academic setting comes the use of textbooks and novels, and thus the need for bookmarks.

Bookmarks are perhaps one of the most underused tools in the marketing tool belt. Their compact and portable size make them the perfect token to distribute. And because readers of all ages can use them, it allows a company to target as small or wide a demographic as possible. 

We currently offer bookmarks in 2″ x 8″ and 1.5″ x 7″ sizes on a variety of stock options.

This matte 2" x 8" bookmark is given out in our sample packs as an example of how to creatively use a bookmark.

Learning Centers

Learning Centers are perfect for bookmark marketing. Not only can a bookmark be used as a practical placeholder for their books, but its canvas can host informative educational information. Reach elementary school children by offering a list of commonly misspelled words, introductory Spanish vocabulary, mini multiplication tables, or converting one of the bookmark’s edges into a ruler. By adding an educational twist to your advertising materials, your recipient is more likely to hold onto the token.

Extracurricular Programs

Almost every student has some form of extracurricular activity they participate in—from drama classes to Jiu-Jitsu. Bookmarks are a great way to promote your brand. Use bookmarks to draw potential customers in with a discount on a class package or a first free class.

Run a cooking class for chefs-in-the-making? Bookmarks are perfect for featuring a table of measurements, an easy recipe for students to try at home, or photos of current students with their culinary creations. Be sure to add links to your website and registration links.

Don’t be afraid to cross promote with other companies either. For example, if you head up a baseball team, use your bookmarks to highlight some of the top athletic shops for cleats, baseball bats, and other sports gear in your area.

Colleges and Universities

With fall comes the beginning waves of acceptance letters. Colleges and universities can offer bookmarks into their acceptance packages with information on the required summer reading, upcoming orientation dates, and important essentials for dorm living.

Bookmarks are more than a placeholder for reading materials; they’re a potential treasure trove for your business information.

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7 Marketing Essentials for Your Dental Practice

Business Cards for Dentists

For some, the idea of going to a dentist appointment can be nerve-racking. According to a study by colgate.com, it has been estimated that between 9%-15% of Americans avoid going to the dentist due to fear and anxiety. To put that into perspective, that’s about 30-40 million people. With this to contend with, it is […]

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For some, the idea of going to a dentist appointment can be nerve-racking. According to a study by colgate.com, it has been estimated that between 9%-15% of Americans avoid going to the dentist due to fear and anxiety. To put that into perspective, that’s about 30-40 million people.

With this to contend with, it is critical that dentists not only have excellent bedside manner but that they are successful in their marketing strategies.

Below are our top 7 ways to effectively promote your dental practice with print marketing.

Business Cards

Business Cards are the foundation of every successful business. At Primoprint, we offer a diverse array of printing options and high-quality paper stock. Our superior paper stock comes in 14PT, 16PT, 18PT, 22PT, and 32PT, and it can be styled with Painted Edges, Inline Foil, Plastic Cards, Linen, Spot UV, Full UV, and more. Primoprint business cards are also available in  Velvet Laminated, Linen, Oval, Slim Cards, and Square Cards, featuring rounded or square corners.

Make sure to tailor your graphic design to your clientele base. Do you have a practice in an upscale metropolis? Make sure that your business card comes across classy and sophisticated. Or, do you work mainly in pediatric dentistry? Use artwork that comes across as cheerful, perhaps with animated characters or brighter colors.

Every Door Direct Mail®

EDDM® Postcards are great for Dentists to reach new and potential customers.

In a 2015 USPS® Household Study, researchers found that 81% of recipients read or scan their mail daily. Every Door Direct Mail®, or EDDM®, is a marketing channel in which companies send postcards out to a targeted zip code or area. EDDM® is also a perfect medium to advertise business details and incorporate coupons for dental products or services. Choose from Glossy UV Coated, Matte, or Spot UV Gloss in 11 standard postcard dimensions, printed in stunning full color, single or double-sided.

Stickers/Roll Labels

Stickers are a great branding tool, especially for young children as a reward for good behavior during their visit. We offer crack-n-peel stickers with a Glossy UV Coating or with Inline Foil, and Short Run Crack-N-Peel stickers with no additional coating. Custom shaped roll labels like those shown in the image below are sure to put a smile on your young patient’s face. 

Make a Client Smile with Custom Shaped Roll Labels

Brochures

Brochures are ideal handouts and sales pieces, giving you a trifold canvas to easily and effectively share your practice’s information along with your various services. We can give your marketing materials the pizzazz they deserve with our Gloss, UV Coating, Satin Coating, or Uncoated Paper finishes. We offer 70LB, 80LB, and 100LB paper stock.

Magnets

Leave your clients with a unique yet practical marketing reminder. Post it on your refrigerator, inside your locker, or on any metal surface. Our indoor use magnets are printed in full color (CMYK) single (4/0) 17PT UV coated card stock and are available in a variety of shapes and dimensions. It’s easy to make a statement with printing magnets for your business.

Bookmarks

Bookmarks are more than just a practical placeholder; they’re a potentially informative canvas. On one side, you can advertise your practice. On the other, the opportunities are endless. If you’re targeting children, list fun facts about your state, feature the top five most commonly misspelled words, or list three riddles for them to decode. For an adult client base, list the dentist’s favorite dental hygiene products with the most cost-effective prices in town, a list of the staff’s favorite books, or a discount for their next visit. Choose from our high-quality 14PT or 16PT stock and a variety of dimensions and finishes, including Matte, Glossy UV Coating, Spot UV, or Uncoated Card Stock.

Hang Tags

Perhaps one of the more creative ways of marketing, hang tags are the perfect size for you to place your logo along with key contact information. They’re great for complimentary tooth brushes and floss one generally receives at the end of an appointment. We offer a diverse selection of sizing and printing options, including Matte, Full UV, Spot UV, Silk, and Inline Foil, with the option of printing on 16PT or 18PT premium card stock.

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The Benefits and Uses for Bookmarks

Choose from our high quality 14PT or 16PT stock and a variety of dimensions and finishes including matte, glossy uv coating, spot uv, or uncoated card stock. Printed by Primo Print.

For those of you looking always looking to improve marketing and promotion strategies, take a moment to consider the possibility of including bookmarks. They are handy tools for any reader, yet their use extends well beyond simply marking a page in a book. Plus, they are offered in a variety of sizes and finishes. Custom […]

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For those of you looking always looking to improve marketing and promotion strategies, take a moment to consider the possibility of including bookmarks. They are handy tools for any reader, yet their use extends well beyond simply marking a page in a book. Plus, they are offered in a variety of sizes and finishes.

Custom bookmarks can also be used as an incredibly effective marketing tool for those looking to sell their publications or other products. Below, we focus on a few reasons why they are a very reliable and effective strategy for promotion and marketing purposes.

Compact and Convenient

Thanks to their compact and convenient size, there is no hassle in distributing them to a wide audience. Furthermore, you can always have enough of them on you to be able to hand them out spontaneously whenever opportunities arise such as networking and special events. The size of bookmarks will also make them more appealing to those interested customers.

Instead of having to lug around a larger marketing tool such as a portfolio or magazine, bookmarks take up almost no space and fits comfortably in a pocket. They are similar to a business card as they can be easily handed out to people in passing, making for a very fast and effective means of promotion.

SEE ALSO: How to Make the Most out of Your Print and Marketing Budget

Affordable

Everyone knows how cheap they can be, but some may be surprised to know that creating custom bookmarks are also very affordable. Print marketing continues to be a critical component of any successful business, yet one that can end up being cost-effective. The ideal balance is to have effective marketing that generates interest in your product or service without draining too much money. The great thing about personalized bookmarks is how affordable they are. This allows you to spend less time worrying about marketing costs and start putting more money towards creating and improving your product or service.

Familiar Use

There’s nothing worse than relying on marketing your product on an object that people don’t use. For any sort of marketing to be effective, there must be consistent and reliable exposure to an interested audience. This is why such platforms as billboards, television ads, space on public transportation, etc. are the most expensive because they guarantee the heaviest exposure.

Bookmarks provide a great resource to accomplish this requirement. People use bookmarks on a daily basis. This ensures that those who have received it will continuously be reminded of the product or event you’re endorsing. Additionally, when receiving your bookmark, potential customers will be more inclined to accept as the gesture seems more like a gift than a marketing tool.

SEE ALSO: Bookmarks: Think Outside the Book

Customizable and Unique

In order for a product to standout amongst its competition, there must be a unique element to help separate it from the crowd. Not only are they a relatively untapped marketing strategy, they are also easily customizable to fit the needs of any desired design and look. This gives promoters the freedom to display their product to their audience how they have envisioned. The sheer uniqueness of a bookmark promotion will also generate additional interest to further separate this marketing technique and help your product standout amongst the noise. 

Looking for a custom design? Contact one of our in-house graphic designers. They will walk you through the entire design and order process. We offer a large selection of sizes and printing options that will benefit you and your business.

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