Brochures & Flyers


We offer a diverse range of brochure and flyer options. They are excellent marketing tools for businesses, restaurants, salons and more. Take a look at our blog as we explore design options, marketing tips and the benefits of printing brochures and flyers.

Useful Tips for Your Next Trade Show

We offer a lot of printed products. Spring is coming… and you know what that means… Trade Show Season! Whether that is dreaded or anticipated, Primo Print is here to help.

Spring is coming, and you know what that means…Trade Show Season! Whether that is dreaded or anticipated, Primoprint is here to help. Over the years, we have had the opportunity to work with many businesses preparing for trade shows. We’ve gotten a really good look into what these companies are doing to prepare and what tools […]

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Spring is coming, and you know what that means…Trade Show Season! Whether that is dreaded or anticipated, Primoprint is here to help.

Over the years, we have had the opportunity to work with many businesses preparing for trade shows. We’ve gotten a really good look into what these companies are doing to prepare and what tools they are using to get the most out of their experience.

Trade shows can be very expensive to participate in. That is why it’s so important to make sure you take advantage of every opportunity and think beyond your normal business card and brochure printing needs.

Below you will find a list of things to think about as you prepare.

Business Cards

Everyone knows that you need to stock up on business cards for each upcoming show. It’s everyone’s goal to hand out as many cards as you possibly can. But, have you thought about designing a card specific to each event? Think about it; everyone attending these shows will receive a stack of business cards.

How are they going to remember you specifically out of everyone else they meet? We recommend a card that says “It was great to meet you at the (Insert trade show name here) event.” Perhaps you put your photo on it so they can put a face with the card. Additionally, you can include an event hashtag/social information.

The printed business cards should still match your everyday card branding, but this way, it’s easier to separate you from the crowd.  We offer a large selection of custom business cards, including Silk Laminated business cards, Stamped Foil business cards, Matte business cards, Spot UV business cards and others to meet your needs.

 

Trade shows can be very expensive to participate in. That is why it’s so important to make sure you take advantage of every opportunity and think beyond your normal business card & brochure printing needs. We have created a list of printed items to think about as you prepare.

Pre-Event Postcards

Many of your current and potential customers will be attending similar shows. Do you have new products for them to check out? A great way to inform them can be done by printing postcards, pre-show, and letting them know that you will have a booth at the show. Include your booth number, perhaps show them a photo or two of your new products, and include your social media information. This can help them gather additional information about you and your products. You want to see and talk to them.

So, make sure you tell them to stop by and say “hello!” This will create excitement, and you’ll have people seeking you out before the show even begins. People are more likely to engage with a booth they are familiar with than one they’ve never heard of.

Social media:

Push your social media like crazy before and during your event. You’d be amazed at how many leads you can receive before the event through social. And during the event, make sure you send out live tweets/posts from the event. Attach photos, announce live giveaways, and tell people you have candy or treats waiting for them at your booth.

Sponsorship

Every event has opportunities to sponsor speakers, exhibits, etc. Ask your event coordinator what those opportunities consist of. Yes, sponsorship is an added cost, but it’s also a great way to get your name and brand out there. With sponsorship, your logo may be printed in the program, and you might be able to hang a banner in different areas of the convention space. (At Primoprint, we can always print these banners for you!)

Goodie-Bags

Most trade shows hand out a “goodie-bag” to each attendee as they enter the show. These handouts are traditionally full of coupons, flyers, vinyl tickers and additional goodies – all provided by booths at the event. Ask your coordinator about submitting items for these bags. Even if the individuals are unable to make it around to your booth, you were still able to get something into their hands! View our large selection of printing options for our printed flyers and stickers ideal for your next trade show or event.

Lead Cards

As people flow in and out of your booth, ask them for their business card and ask them to fill out a lead card. These cards usually include their name, phone number, email address, and a question or two about their needs. It’s always important to follow up with these leads 2-3 days after receiving it. Once you’ve missed this window, you may be missing out on their business.

Booth Space

Don’t forget to decorate your booth fully. Sometimes less is more, but most importantly your booth needs to be visually appealing, and your products need to be the main focus. Primoprint can help with vinyl banners, pop-up banner stands and full color printed posters. Please contact us if you have questions regarding custom projects. We are happy to help!

Collateral

Give your potential customers collateral options. If you offer a variety of products or services, think about having collateral on each one, rather than a one sheet on your overall company. You should have many different look-books, line sheets, sell sheets and other printed material ready for attendees to choose from. Also, we recommend putting your booth number on your materials. If someone has questions or would like additional information, they may want to come back!

Giveaways

Again, less is more. People don’t want to carry around large items. They need to be small, making it easier to fit into their event bag, but useful at the same time. We’ve seen companies hand out large stuffed animals and other complicated items. We have actually seen people walk to the nearest garbage can and throw them away because they didn’t have a use for it and couldn’t carry it.  Primoprint can help with some of these small items such as business magnets, roll labels, crack-n-peel stickers and bumper stickers.

Custom Printed Short run stickers are great for marketing a business, product or event.

 

Trade show season can be a crazy time, but it doesn’t have to be. Stay organized, practice your pitches and make sure you don’t wait till the last minute to order collateral. The more work you do in advance, the more you’ll be able to focus on capturing your new customers!

Lastly, don’t be afraid to ask for help. We offer full design services and can print just about anything you may need. Contact us today to find out how we can make this season a bit less stressful! (And a bit more profitable too!)

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Learn How to Promote Your Business With Flyers

Using flyers is a great way to promote and bring awareness to a business especially if you are new to town or if you have just started your business.

Whether you are working to grow a local business or if you are trying to launch a new business from the ground up, using eye-popping printed flyers is a great way for you to reach local customers. They are great for getting the word out to the public quickly and easily, making it an effective […]

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Whether you are working to grow a local business or if you are trying to launch a new business from the ground up, using eye-popping printed flyers is a great way for you to reach local customers. They are great for getting the word out to the public quickly and easily, making it an effective form of advertising.

Cost-Effective

Compared to other marketing strategies, flyers are extremely cost-effective and can increase the success of any marketing campaign. Whether you’re handing them out at a small event or large event, it’s easy to place them into the hand of potential customers.

Design

Don’t let your flyers get unnoticed or get lost in the crowd. Make them stand out. The design process is something to take into careful consideration. Try to use one or two fonts throughout the design, and choose fonts that are easily legible. Stay clear from decorated or stylized fonts as they can make the flyer difficult to understand.

The main objective is to attract and build interest of your products and services your business has to offer. At Primoprint, we offer a variety of sizes, coating, paper stock and folding options to allow your flyer to get noticed. Also, if you need assistance in designing a flyer, please fill out our graphic design service form.

Tracking

When designing your flyer, it’s important to incorporate a way that you’ll be able to keep track of the response rate from customers. There are a variety of ways this can be done. You can include a special offer that is available for a limited time or promotions such as buy one, get one free, including a QR Code that links to a particular page or image on your business website or offering a discount. This information will help you with any future promotions.

Local Distribution

Using flyers is a great way to promote and bring awareness to a business, especially if you are new to town or if you have just started your business. Local distribution gives you the ability to share your business brand, bringing customers to your storefront while also generating brand awareness. Whether you are living in a small town or a big city, distribution of flyers is simple and does not require a lot effort.100LB Gloss Book w/ Satin Coating. Printed with a protective satin aqueous coating.

 

Branding

Branding is essential for all types of businesses. Without branding, your company will get unnoticed. Advertising with flyers makes it easy to share your brand, products, services, company message, and the overall look and feel of your business.

Whenever you are trying to build a brand or a successful business locally or online, branding is important. Using flyers for the branding you want to share is one of the quickest ways to spread your logo, motto, and more information about your company.

Knowing how to incorporate flyers into your marketing campaign is a great way for you to take your company to the next level, whether you are selling products, services or simply trying to spread brand awareness of your company to individuals.

The more time and effort you put into your printed flyers for your business, the easier it is to attract potential customers and to build loyalty from those genuinely interested in your company and what you have to offer.

If you have any questions about flyers, feel free to contact us by filling out the contact form. We offer a variety of printed materials to help your business grow.

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How to Design an Effective Business Brochure

We discuss ways to help you and your business create an effective printed brochure.

While there are a variety of printed materials to increase conversion rates, printing business brochures can be a particularly effective outbound marketing technique. If your business is thinking about using brochures to share information regarding its products and services with the public, the following strategies can be beneficial. Charts and Graphs In many cases, you […]

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While there are a variety of printed materials to increase conversion rates, printing business brochures can be a particularly effective outbound marketing technique.

If your business is thinking about using brochures to share information regarding its products and services with the public, the following strategies can be beneficial.

Charts and Graphs

In many cases, you may want to include complex data in your brochure so that your customers attain a thorough understanding of the products and services you’re offering. When this happens, you can make it easy for your prospective clients to grasp your concepts by including charts and graphs in your informational brochures.

In addition to breaking down complex concepts into easily digestible material, charts and graphs can enhance the aesthetic appeal of your brochure by adding variety of shapes and colors. Since this is the case, you may want to make use of charts and graphs in your brochures even if the information found therein can be understood without them.

Value-Adding Information About Products And/or Services

While creating and disseminating information regarding your business’s products and services is a great step towards increasing your conversion rates, you have to go beyond simply informing prospective customers about the fact that you’re selling something.

Specifically, you have to show your customer that the products and services you’re offering are valuable. This component of the marketing process is important for several reasons, including the fact that your target audience may already be using a product that is similar to your own.

When this is the case, you need to build value by showing the distinct benefits or attributes that your product has, which can help make it stand out against its competitors.

Include a Call To Action

One of the most important aspects of a great brochure is the call-to-action. After you’ve introduced your products and built up their value by providing the prospective customer with important information, it’s very important that you include a call-to-action.

Although broadly defined, the call-to-action basically amounts to you asking the customer to complete some action that will precipitate conversion. Examples would be asking the customer to “Call now for a free quote or estimate.” Another example would be “If you call within the next 24 hours, we’ll offer you 50% off your purchase.”

If you’re serious about ensuring that your business increases its conversion rates, contact Primoprint and create an effective brochures that can help you accomplish this objective.

By implementing some or all of the strategies listed above, you can help ensure that your company experiences the perpetual growth that you want. We do offer custom graphic design services. Learn more about our graphic design services.

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