EDDM Postcards


Reach your customers that matter most through this great marketing tool. Choose either Full Service EDDM® or Print Only. On out blog, we’ll discuss a variety of topics including the benefits of EDDM®, file set up, marketing checklist and design tips to ensure your campaign is a success.

Marketing Tips for Your EDDM® Postcard Campaign

Every door direct mail postcards provides an outstanding marketing concept for small and large businesses. Whether a company wants to focus on clients in residential areas or business settings, an EDDM campaign has the potential to cultivate a variety of targeted leads.

Every Door Direct Mail® postcards provide an outstanding marketing concept for small and large businesses. Whether a company wants to focus on clients in residential areas or business settings, an EDDM® campaign has the potential to cultivate a variety of targeted leads. Below we posted several marketing ideas that may help improve your success rate with […]

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Every Door Direct Mail® postcards provide an outstanding marketing concept for small and large businesses. Whether a company wants to focus on clients in residential areas or business settings, an EDDM® campaign has the potential to cultivate a variety of targeted leads.

Below we posted several marketing ideas that may help improve your success rate with an EDDM® postcard campaign.

Formulate a Marketing Strategy

A variety of factors should be incorporated into a marketing plan. Establish a set of goals for a successful EDDM® marketing program. Decide on the date that the campaign will be launched. Consider the demographics for the targeted mailing areas. Estimate the number of pieces that will be mailed in the Every Door Direct Mail® campaign. Determine how many leads are reasonable to expect from the projected pieces of mail.

With a unique marketing strategy, a business owner should be able to assemble and to measure the results of an EDDM® postcard campaign. Measuring the results could enable a business owner to tweak certain variables for enhancements toward the next campaign which could lead to more revenue and foot traffic.

Create a Promotional Offer

Brainstorm with your team to develop a promotional offer, discounted services or a savings coupon. The offer should reflect a valid time frame for a customer to obtain the promotional  item or to utilize the savings coupon. The promotional offer should be displayed easily to entice prospective buyers to respond quickly. With a strong call to action, a business might notice a greater response rate from consumers and B2B customers as well.

EDDM Postcard Printed by Primo Print Order High-Quality Postcards

It’s important to create a well designed EDDM® postcard. Select vibrant colors or themes that are consist with the company’s branding to make a memorable impact. Incorporate a call to action on the postcard. A stunning design and a promotional offer might influence prospective customers to inquire about certain incentives, products or services. High-quality EDDM® postcards are generally available in a variety of styles including Glossy UV, Matte, Spot UV, 100LB Gloss Cover and  Matte with Spot UV.

If you need help with a custom graphic design, contact one of our graphic designers, and they will be happy to help create an eye-catching every door direct mail postcard! When working on your design project, they will communicate with you throughout the entire process. 

Marketing With EDDM®

Every Door Direct Mail® postcards are excellent materials for displaying promotional messages. Prospective buyers are able to view information relatively quickly. Unlike an envelope, postcards do not require opening. Information is prominently displayed to get the word out about a special offer. Watch our Full Service EDDM Video Tutorial

Select a Mailing Strategy

EDDM® campaigns allows your business to get in front of the people who matter most. There is no need for purchasing leads or mailing lists. Through the United States Postal Service®, business owners can use a web-based tool to research delivery areas for an EDDM® campaign. Target a specific mailing route or select a zip code. This option allows businesses to have the campaign be mailed to both residential addresses and to commercial establishments. However, the campaign can be crafted purely for business addresses or for residential addresses only.

Watch this EDDM® Mapping Tool to see just how easy it is to target a specific area.

Creating an effective EDDM® campaign could provide a favorable number of sales from new customers. With professionally printed postcards, business owners can attract a lot of attention with a solid EDDM® campaign.

For general questions about it and how it can help your business, feel free to contact us

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Great Example of Using Every Door Direct Mail® Postcards

Every door direct mail is a mailing program offered by the USPS that allows small businesses to market local clientele. Business owners can easily choose a specific mailing route (or by zip code) to promote their products, services, promotional events and more.

Our graphic designers just recently created this Every Door Direct Mail® postcard for a spa located in North Carolina. What is Every Door Direct Mail®? Every Door Direct Mail® is a mailing program offered by the USPS® that allows small businesses to market local clientele. Business owners can easily choose a specific mailing route (or by […]

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Our graphic designers just recently created this Every Door Direct Mail® postcard for a spa located in North Carolina.

What is Every Door Direct Mail®?

Every Door Direct Mail® is a mailing program offered by the USPS® that allows small businesses to market local clientele. Business owners can easily choose a specific mailing route (or by zip code) to promote their products, services, promotional events and more.

Learn more about printing Every Door Direct Mail® for your business. Is it right for you and your business?

SEE ALSO: Every Door Direct Mail® is the Right Marketing Campaign for Your Business.

Are you looking for a custom design for an EDDM® postcard? Contact our graphic designers today to get started on your next print project.

We are excited to announce our latest service; Full Service EDDM®. Watch our Full Service EDDM® video to learn more about the great new service.

Learn more about EDDM® and if it’s best for you and your business by reading our blog: The Ultimate Small Business EDDM® Marketing Checklist

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Is EDDM® the Right Marketing Campaign for Your Business?

Is EDDM the Right Marketing Campaign for Your Business? We take a look at every door direct mail and how it can benefit your business.

The U.S. Postal Service® introduced a promotional idea that has become rapidly popular with small businesses throughout the United States. The program called Every Door Direct Mail® (also known as EDDM®) is an effective way to promote a small business by using a mail promotion strategy. The program is simple-to-understand, easy-to-use, smart, and affordable. All […]

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The U.S. Postal Service® introduced a promotional idea that has become rapidly popular with small businesses throughout the United States. The program called Every Door Direct Mail® (also known as EDDM®) is an effective way to promote a small business by using a mail promotion strategy. The program is simple-to-understand, easy-to-use, smart, and affordable.

All a company has to do is send their EDDM® postcard to a specific route that they want to target. It allows businesses to reach all addresses in the targeted  ZIP code(s).

What is Every Door Direct Mail®?

Although the program was originally designed to cater to the needs of small business owners, offering a consultancy, retail, or service business, it has grown to include medium to large companies as well. The program is especially effective for businesses that depend on foot traffic in a local neighborhood.

Using EDDM® postcards, businesses of all kinds have been able to bring a steady stream of customers to their local store or office. Attracting new customers with special introductory offers or reminding old customers of discount specials is easy with EDDM®. Regular use of this program can create a significant rise in one’s customer base.

SEE ALSO: We Now Offer Full Service EDDM®

To learn more about our new service, please take a look at our Full Service EDDM® video tutorial.

Market Testing with EDDM®

Medium to large businesses have been using this program to test local marketing ideas to gauge customer response to promotions. If an idea proves successful, they can then roll it out to the rest of their businesses, which might be regional or nationwide in scope.

Franchisors have also used EDDM® to test out turnkey pricing, menus, and other customizable templates. When franchisees invest in a new business anywhere in the country, many retail factors have already been tested out.

EDDM® is a great marketing tool and is applicable for numerous scenarios. For example, a local business could utilize EDDM® to showcase its discounts for Black Friday to a targeted area. If a new company is look to spread the word about its presence, it can utilize EDDM® as an announcement and offer an enticing coupon. When creating your content, make sure to include strong calls to action as well as easy-to-read contact information.

Types of Businesses Successfully Using EDDM®

EDDM® is particularly helpful in promoting the services of the following types of small local businesses:

  • Restaurant businesses: franchises, ice cream stores, and pizzerias.
  • Home improvement businesses: home cleaning, carpet cleaning, landscaping and window washing.
  • Health-related businesses: dentists, chiropractors, and alternative health practitioners, as well as health centers, hospitals, and pharmacies.
  • Service-related businesses: dry cleaners, florists, accountants, and seasonal tax professionals.
  • Automotive businesses: auto repair shops, oil changing centers, car washes and tire shops.
  • Health and beauty businesses: massage studios, hair salons, spas, and gyms.
  • Non-profits: churches, civic organizations, and volunteer groups.

EDDM Postcards Printed by Primo Print

 

SEE ALSO: Create an Original and Effective EDDM® Postcard

Naturally, this is not an exhaustive list, but it provides a broad idea of businesses that have benefited from using EDDM® postcards.

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How to Create an Original and Effective EDDM® Postcard

Marketing your business is beneficial and can help you make the earnings to keep your customers happy. With a large amount of marketing techniques available, majority of businesses fail to advertise to their local clientele. Today, it’s extremely important to be able to reach your local audience and keep up with your business competitors.

Marketing your business is beneficial and can help you make the earnings to keep your customers happy. With a large amount of marketing techniques available, the majority of businesses fail to advertise to their local clientele. Today, it’s extremely important to be able to reach your local audience and keep up with your business competitors. […]

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Marketing your business is beneficial and can help you make the earnings to keep your customers happy. With a large amount of marketing techniques available, the majority of businesses fail to advertise to their local clientele. Today, it’s extremely important to be able to reach your local audience and keep up with your business competitors. You now can reach all addresses in a targeted ZIP code(s).

EDDM®, also known as Every Door Direct Mail®, allows you to send personalized postcards to customers in your local area. Printing Every Door Direct Mail® postcards can stir up a following and allow more people to learn important information about your business and all that you happen to offer: product information, services, promotions, discounts and giveaways.

In general, marketing with these oversized postcards can be one of the best ways for you to grow your business.

SEE ALSO: The Benefits of Adding EDDM® to Your Marketing Plan

When it comes to creating your postcards, it’s essential that it’s printed by a professional online printing company. Designing the postcard should take some time; be patient so that you don’t create something that gives off the appearance of being unprofessional or disorganized. When creating your postcard, keep in mind it’s important to have your business name in a legible and somewhat larger font so it stands out from the rest of the copy.

If your company has a difficult time creating them, there are options that can help you to create one by using a clean, simple and professional free design template. Try to complement the basics of your business with the postcard’s overall design. If you need assistance, at Primoprint, we offer graphic design services to ensure your postcard will attract potential clients.

For instance, if you own a wedding catering business, you don’t want the postcard to incorporate neon coloring as it may look unprofessional. On the other hand, if you own a daycare, the neon lettering and bright colors may work fine with your business message. Make sure you incorporate the feel of your company and include the business logo colors into the postcard design, as it can add familiarity to your brand.

Creating a postcard should be done uniquely to your own company. Contact your printing professionals if you need further help creating the ideal EDDM® postcard for your business. EDDM® is a fantastic tool for small and local businesses, allowing them to reach potential customers.

SEE ALSO: How to Setup Full Service EDDM® Postcard Files

We now offer Full Service EDDM®. View our helpful video tutorial that walks you through our new process.

 

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