Posts in 'Postcards'

Tips on How to Design an Effective Postcard

Postcards are a great way to grab attention and promote your business, product or services. Creating a strong postcard is key to successfully attracting interest and new customers. It can be challenging to design one, below are some tips to help you get started.

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Postcards are a great way to grab attention and promote your business, product or services. Creating a strong postcard is key to successfully attracting interest and new customers. It can be challenging to design one, below are some tips to help you get started.

Keep Your Audience in Mind

It is important to remember your target audience when creating the design.  Make sure you understand the tone and style of a design  as it may attract some and possibly repel others. So, finding the right tone and style of your target audience will be most effective. When thinking about the tone of the cared, it should match your business to create a coherent whole. Provide the audience with the information you want to pass along, this may include useful text, coupons and a call-to-action. By including a CTA, it take the guessing out allowing recipients to understand their next move.  This can ultimately increase customer response.

SEE ALSO: Marketing Ideas and Tips for Printing Postcards

Maximize the Space

Postcards are available in a variety of sizes to meet your needs; for either a small or large business. Depending on the size of the postcards selected, it can be challenging to communicate your complete message. Work to maximize the space by using images that complement your text; the imagery and text should together reveal the message. Including hi-res pictures, logos, and bright color all can help add interest and can show what you are trying to communicate. Try to keep the text limited to one or two font types and avoid large blocks of text and light colored text that can be difficult to read.  You want to make sure the recipient is able to understand your message, but most importantly, be able to read it. The goal of a postcard should be to capture the reader’s attention and make them want to find out more.

SEE ALSO: Helpful Tips on How to Market Your Business with Postcards

The Format

Keep your postcard clean and simple, without overload of visuals or text. Use contrasting elements such as light and dark, large and small, and opposite colors to catch attention, but try to keep the elements balanced overall by distributing them relatively evenly in the design. Make sure any colored backgrounds or images fully extend into the bleed area for a professional look. Rounded corners, matte finish, velvet laminated and other options including spot UV, stamped foil can give your postcard a unique feel  and look making it stand out from competitors.

SEE ALSO: Not Sure Which Option to Select? Request a Free Sample Packet

Remember the Back

Depending on how the postcard was delivered in the mail, sometimes times the back displays first, so consider using that space to grab the attention of your audience. Both sides should work together to attract the reader’s interest and convey your business message.  Always proofread your text and review the details of your postcard before finalizing. Postcards are a great way to attract the interest of your audience; spending time carefully designing a postcard can let you reap the rewards later.

If you would like to request a custom design, contact one of our in-house graphic designers. They will be happy to assist with your project. Take a look at some of our custom designs by viewing our design gallery.

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Posts in 'Postcards'

Marketing Ideas and Tips for Printing Postcards

Postcards are great for handing out to potential customers. It's easy to include a discount to increase awareness.

Printing postcards is cost-effective and one of the most efficient and successful ways to increase sales and customers quickly and easily.  Postcard marketing is one of the most reliable marketing method available when designed and carried out properly. Below we have listed some ideas that can help promote your products, service and business effectively.

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Printing postcards is cost-effective and one of the most efficient and successful ways to increase sales and customers quickly and easily.  Postcard marketing is one of the most reliable marketing method available when designed and carried out properly. Below we have listed some ideas that can help promote your products, service and business effectively.

Promote an Upcoming Event

Printing postcards continue to be an amazing marketing tool as you can easily send them to an audience of potential customers that are likely to attend the event. Similar to flyers, they can include benefits of attending and additional event details. For example, you may want to include a contest or a list of door prizes to help increase event awareness and increase participation. The benefits of choosing a postcard, you have the option to select from a variety of sizes and printing options to meet you and your business needs.

Printing postcards can be a great way to advertise an upcoming event.

Advertise a Sale Promotion or One Time Sale

It’s easy to create an urgency to attract customers to make a purchase with-in a defined time period.  Handing them out often keeps the products and sale on their mind. Choose a one time service or product that you can offer at a discounted price to your customers. Include terms such as “one day only” and “this weekend” or “10% off” can create the urgency and something the customers can’t refuse! This may help with attracting new customers.

SEE ALSO:  Why Print is Important for Your Marketing Plan?

A great benefit,  you can easily test offers to determine which work best for you and your business. If you are satisfied with the results, you can increase the amount that you’ll need printed. Also, try different sizes and printing options (spot UV, inline foil) as they may work better than other.

Additional Postcard Uses

Along with promoting a business or product, they can be used for birthdays, graduations, save-the-dates and holiday greeting cards. An example would to send out a holiday greeting card with a special offer or service. The opportunities are endless and it’s easy to get creative with postcards. Another idea; include a special or gift for a milestone event, birthday or anniversary. They can be beneficial, learn other ways on how to market your business with postcards.

Advantages Include:

  • They are versatile
  • Can easily track results
  • Cost-effective
  • Testing multiple offers is easy
  • They don’t take up a lot of space
  • Easy for customers to use and redeem offer

Postcard Statistics:

  • 25% of people who receive a postcard says they read them
  • 23% of individuals will respond to a postcard

At Primo Print, we offer a large selection of printing options and sizes. If you need help with a custom design, one of our in-house graphic designer will be happy to help.

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Posts in 'Postcards'

18PT French Kraft Paper Stock

Our brown 18PT uncoated Kraft business cards provide a rustic, beautiful appearance and feel. This environmentally friendly paper stock offers natural fibers and subtle, visible flecks giving them an organic appearance and natural feel.

We now offer 18PT French Kraft paper. This paper stock offers a light brown color with visible flecks and natural fibers giving it a natural, organic look and feel. The uncoated finish provides superb print quality and it’s 30% recycled giving it a warm and rustic eco-friendly appeal.

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We now offer 18PT French Kraft paper. This paper stock offers a light brown color with visible flecks and natural fibers giving it a natural, organic look and feel. The uncoated finish provides superb print quality and it’s 30% recycled giving it a warm and rustic eco-friendly appeal.

When creating your design, optional white ink is able to be applied to a definitive area or can be applied all over giving you the flexibility to brighten and add contrast to the images.

Please keep in mind, when selecting French Kraft, it contains 30% recycled materials which may provide a slight color discrepancy because of the materials that were used in manufacturing the paper stock. Also, the flecks in the paper will vary from sheet to sheet and press run to press run.

French Kraft Paper Products:

  • Business Cards
  • Trading Cards
  • Hang Tags
  • Postcards
  • Sell Sheets
  • Invitations & Announcements

If you are looking to create a custom design, our graphic designers will be happy to help. Please complete our online graphic design form to get started.

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Posts in 'Postcards'

Introducing Starlight Photo Lustre Paper Stock

Introducing our latest product, Starlight Photo Lustre paper stock. Offered in invitations & announcements, sell sheets and postcards. this luxurious stock will make your print product stand out.

At Primo Print, we’re always excited to announce new products. We now offer Startlight Photo Lustre paper stock. This luxurious paper will bring style and class to your brand.  

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At Primo Print, we’re always excited to announce new products. We now offer Startlight Photo Lustre paper stock. This luxurious paper will bring style and class to your brand.  

Our 10PT Starlight Photo Lustre paper stock offers a fine silvery tint and a smooth surface, increasing dimension and enhances the images used in the design that’s sure to make them stand out from the crowd. Additionally this stock reduces problems associated with fingerprints and glare.

Enhance your print product by selecting this elegant paper stock. Available in Invitations & Announcements, Postcards and Sell Sheets

Need help with a custom design? Contact one of our in-house graphic designers by completing our online form here.

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