Postcards


Primo Print offers a variety of printing options for postcards including Glossy UV Coating, Spot UV, Matte, Silk and more. Make an impact and spread your message with custom postcard. Check out our blogs about design options and the benefits of printing postcards.

How Printing Holiday Greeting Cards Can Benefit Your Business

Each of your greeting cards should be personalized and addressed to a specific individual. A sentence or two is all it takes. Otherwise, your greeting cards may resemble the millions of generic cards sent each year by businesses and individuals. Don’t do that, make them personal.

The holidays and shopping season is right around the corner. It’s never too early to think about sending out greeting cards. It’s the perfect time to let new and existing customers know how much you appreciate their business with printed greeting cards. In less time than you know, everyone will be right in the middle […]

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The holidays and shopping season is right around the corner. It’s never too early to think about sending out greeting cards. It’s the perfect time to let new and existing customers know how much you appreciate their business with printed greeting cards. In less time than you know, everyone will be right in the middle of the hustle and bustle that characterizes the entire holiday shopping season.

For shoppers, it’s exciting. For the business owner, it’s all about business. Small businesses on every corner and online are going to spend quality time creating sales promotions to funnel the holiday traffic through their front door, checkouts and websites. Millions of traditional e-cards and custom printed business cards will fill the airways and mailboxes in anticipation of building better business relationships.

If you have a smaller business, you can trump the bigger competition with customized holiday greeting cards. So, if your goal is to deepen relationships, drive sales and grow your business, look into printing custom greeting cards. Below are some tips that can help make this season a profitable one.

Mail your Greeting Cards in a Timely Manner

Watching the ball on television drop in Times Square is a bit late for your greeting card to be in the mail. Receiving late holiday cards can be taken as an insult and it could appear that your card is only a late afterthought. Customers can be hard to please. They’re likely to share their disappointments far more often than their satisfactions. You don’t want your good intentions ending up giving you and your business a bad reputation.

Personalize Your Holiday Greeting Cards

If you’re thinking about holiday greeting cards, you’re already ahead of the game! Planning to design a custom card or print cards with a personalized message? Right now is the perfect time to get started.Each of your greeting cards should be personalized and addressed to a specific individual. A sentence or two is all it takes. Otherwise, your greeting cards may resemble the millions of generic cards sent each year by businesses and individuals. Don’t do that; make them personal.

Give Your Greeting Cards a Professional Edge

The messaging of your business cards reflects your brand. The quality of your holiday greeting cards also speak volumes about your business. If you or your business needs assistance in creating a custom greeting card, we can help. We now offer graphic design services.

The holidays are one of the best times of the year to connect with new and existing customers. Greeting cards are a great way to say, “Thanks; we appreciate and value your business.”

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Every Door Direct Mail® Printed by Primoprint

Every door direct mail is a mailing program offered by the USPS that allows small businesses to market local clientele. Business owners can easily choose a specific mailing route (or by zip code) to promote their products, services, promotional events and more.

Every Door Direct Mail® offers affordable targeting marketing for small and local businesses. Reach more customers by using EDDM® postcards from Primoprint. We now offer custom graphic design services if you need assistance in designing an EDDM® postcard.  

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Every Door Direct Mail® offers affordable targeting marketing for small and local businesses. Reach more customers by using EDDM® postcards from Primoprint.

We now offer custom graphic design services if you need assistance in designing an EDDM® postcard.

 

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Increase Customer Relations by Sending Greeting Cards

Customers appreciate a personal touch. A fairly popular way that businesses try to give them this is to print greeting cards and sending them out at the holidays.

Businesses are always looking for ways to keep the customers they have gained through the years. Of course, excellent deals on merchandise is one means of accomplishing this. However, with many businesses competing with prices and deals of nearly equal value, sometimes it’s important to offer something else as well, something the customers are less […]

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Businesses are always looking for ways to keep the customers they have gained through the years. Of course, excellent deals on merchandise is one means of accomplishing this.

However, with many businesses competing with prices and deals of nearly equal value, sometimes it’s important to offer something else as well, something the customers are less likely to find at other businesses.

Customers appreciate a personal touch. A fairly popular way that businesses try to give them this is to print greeting cards and sending them out at the holidays. While this is a beginning, a shrewd business can take this even further. Personalized greeting cards can be sent for a wide variety of occasions, from the customer’s birthday to other major life events, such as anniversaries and graduations, in addition to holidays. Additionally, premium postcards can be used as greeting cards too.

A business that is invested and seemingly interested in its customers to this extent will place itself firmly in the customer’s mind and is more likely to be fondly remembered. It will also stand a good chance of developing that all-important customer loyalty that all businesses desire.

Customers often bond with businesses on an emotional level; if there is something that attracts them enough, they will remain with a particular business even if deals just as good or better come along at other businesses. They will also happily refer the favored business to their family and friends, generating more customers.

The best and most attractive greeting cards are not only sent for special events and holidays, they are beautiful and heart-warming both inside and out. A cheaply put together design is not something an intelligent business would ever want to be known for, even on the greeting cards it sends out.  We offer graphic design services if you are looking for a well designed and memorable greeting card.

Including personal, hand-written messages on the inside of the cards is another key strategy. While a wonderful design is vastly important, so is keeping the personal touch when the customer opens the card. A special, hand-written message is a far more powerful greeting than simply a printed verse and the electronically transferred signatures of those in charge of the business.

Greeting cards are a positive change from other effective practices, such as sending fliers and booklets. They also save on cost when ordered and printed in bulk. And when used properly, they remain one of the most rewarding and far-reaching business strategies. Get started today by contacting Primoprint, an online printing company specializing in printing a variety of business materials.
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The Advantages of Printing Postcards for Your Business

18PT Postcard C1S by Primo Print. Coated on the front, no coating on the back for easy writing with a pen.

At Primoprint, we offer premium postcard printing services with a variety of options including Matte Finish, Spot UV, and Glossy UV coating. Postcards are often used by businesses today, as it’s an excellent way to promote a product, service or business information. Our printed postcards are offered in a variety of sizes and styles.  If a size is […]

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At Primoprint, we offer premium postcard printing services with a variety of options including Matte Finish, Spot UV, and Glossy UV coating. Postcards are often used by businesses today, as it’s an excellent way to promote a product, service or business information. Our printed postcards are offered in a variety of sizes and styles.  If a size is not available, the postcards can be customizable by filling out our custom order form.

An eye catching, graphic display combined with a message is an effective way to generate leads for any business.

Postcards are one of the least expensive forms of advertising. A direct mailing campaign can be implemented in a brief period of time. Postcard marketing can be used for all business types: lawyers, lawn service companies, real estate agents and restaurants, to name a few. They have been proven to generate more traffic to a website and bring additional foot traffic to local retail stores.

Postcards are a diverse marketing tool. They can be used as flyers, newsletters or product brochures. A discount offer can be printed on them, allowing the postcard to be used as a coupon. Postcards are sometimes described as an oversized business cards and are another way to help brand a business. The ability to reach a targeted market is simplified by using postcards. Fewer advertising dollars are spent on people that are not interested in your product than if, for instance, you placed a newspaper ad. In addition, they make following up with existing customers easier and less time consuming.

Postcards are nearly always read by the recipient since the message is in perfect view. In a recent study, 79% of professionals acknowledge that direct mail with postcards can be an effective or very effective marketing tool. Recipients don’t have to spend time opening it as with a letter. Postcards in vibrant colors or with attractive designs stand out, making it more likely to be read.

There are also additional costs involved in folding and inserting letters into an envelope. Postcards don’t take up a lot of space and can be saved for later reference in a purse or hung on the refrigerator. Postcard mailing provides the best opportunity for having your message read.

Also, postcards are the most cost effective means of testing an advertising campaign. If a business has a new product that they would like to test market, a postcard mailing will gauge the customers’ response without informing the competition. Postcards are a great way to test a specific product price range. A few postcards can be mailed to determine the response rate at a given price. They can be used to test ad campaigns and several ad campaigns can be mailed and tracked by printing a tracking code on them. Having the customer provide the tracking code when they respond to the offer will help determine which ad campaign generates the most interest.

In addition to printing postcards, Primoprint also offers Every Door Direct Mail postcards, a new USPS program that gives small businesses an inexpensive way to reach local customers. Learn more by reading How Every Door Direct Mail Can Help Your Business.

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