How to Sucessfully Promote Your Business on a Budget

We offer a lot of printed products. Spring is coming… and you know what that means… Trade Show Season! Whether that is dreaded or anticipated, Primo Print is here to help.

Whether you are just starting your business or want to boost sales, you don’t have to spend a lot of money to gain new customers. Below are just a few printed products that can help increase exposure and won’t break the bank.

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Whether you are just starting your business or want to boost sales, you don’t have to spend a lot of money to gain new customers. Below are just a few printed products that can help increase exposure and won’t break the bank.

Flyers

Colorful flyers grab a person’s attention, no matter where you hand them out. Make sure your business information is prominent, as well as any specials or deals you’re promoting. Flyers can be handed out easily at local street fairs, carnivals, or other neighborhood events. While the content is important, the design can be equal as important. Before you add some of your favorite colors to attract customers, take a look at our blog color speaks louder than words.

Nutcracker Flyer

Posters

Posters, similar to flyers, should highlight the most important information about your business, and the colors should grab someone’s attention easily. To get more exposure, you can ask local establishments to trade advertising spaces. For example, if the owner hangs up your poster, you can offer to stack their business cards by your register. Networking is important to gather interest in your business, especially if you are looking to expand in your local market. Currently, we are offering short run posters for $1.00 each with no minimums. Posters are great for promoting and advertising a new business, special event, concerts, bands and more.

Short Run Posters by Primo Print

EDDM Postcards

Every door direct mail is another cost-effective marketing tool. It only takes a few seconds for someone to decide whether or not to read the message. Creating a great design will help your postcard stand out among other mail. A recent survey conducted by the USPS found that 98% of people check their mail and approximately 77% of consumers sort through it immediately. EDDM has been proven to be a successful form of marketing.

EDDM is great for promoting a sale, a new product or a special event. To increase engagement, make the postcard a coupon that customers can bring into an establishment and to get an additional percentage off purchases. Not only will this help increase sales, customers are more likely to hold on to it for future use. Make use you spend adequate time on the design and if you are not a designer or not sure where to start, don’t worry, our graphic designers will be happy to help. Learn more here.

Full Service EDDM

We now offer Full Service EDDM. Put your business in front of people that matter most without leaving your computer. Will full service EDDM, we handle the print, processing and delivery to the post office. It’s super easy! Watch our EDDM tutorial to learn more and if it’s right for you and your business.

EDDM Postcard Printed by Primo Print

Door Hangers

Door hangers are a great way to spread the word about a new business or an upcoming promotion. Similar to EDDM, try to include a coupon, this can help entice new customers to view your products or services. Tip: Before printing your door hangers, make sure you understand the local laws to make sure you’re able to hang them from front doors or on car door handles. Read a previous blog that describes some benefits of using custom door hangers.

Uncoated Door Hanger Printed by Primo Print

Magnets

Printing magnets are a great marketing tool. From promoting sales to announcing new stores, magnets are perfect for promoting any brand or any business. A well-designed magnet can be placed on a refrigerator, where potential customers can view it all day, every day. Not only are they great for businesses, they work well for promoting a cause, event or school. We offer a variety of printing options to meet your needs.

No matter what your marketing goals are, you can promote on a budget with Primo Print. Contact us today and we’ll be happy to help you with your print products.

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Inline Foil – Get Noticed with This Beautiful Print Option

Inline Foil uses a special processed foil system that is applied under the 4-color process print to create an array of foil colors. You have the option to select from unlimited colors. Below are some recent print projects that include this printing option.

Inline foil (also known as cold foil) is simple and an affordable way to make your prints stand out from the crowd. With Inline Foil, you can turn a wide range of CMYK colors into multi-colored foils.  Inline Foil uses a special processed foil system that is applied under the 4-color process print to create an […]

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Inline foil (also known as cold foil) is simple and an affordable way to make your prints stand out from the crowd. With Inline Foil, you can turn a wide range of CMYK colors into multi-colored foils.  Inline Foil uses a special processed foil system that is applied under the 4-color process print to create an array of foil colors.

You have the option to select from unlimited colors. Below are some recent print projects that include this printing option. 

16PT Inline Foil Postcard by Primo Print

Inline Foil Postcard

Inline Foil Business Card

Inline Foil Business Card

Inline Foil Greeting Card

 

Inline Foil Greeting Card

Hang Tag for Jewelry

Inline Foil Hang Tag

Inline Foil Postcard Printed by Primo Print

16PT Inline Foil Postcard

Enhance your business card with gold inline foil.

Inline Foil Business Card

At Primo Print, we offer a wide selection of print materials withe the option of including inline foil. Below are our current products that inline foil can be applied to.

  • Business Cards
  • Postcards
  • Greeting Cards
  • Hang Tags
  • Posters
  • Stickers
  • Trading Cards

Keep in mind, inline foil is different from stamped foil. After printing, the product can be stamped with your choice of foil color on one or both sides of the card. Stamped foil colors include silver, red, pink, black, blue, green, gold and copper. Learn more about stamped foil here. For additional information, please view our FAQ section.

Need a custom design? Our graphic designers will be happy to help design your next print project. To get started, please complete our online form.

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Why Print Is Important for Your Marketing Plan

When it comes to establishing the prefect marketing plan, it’s important to incorporate the right balance of print and online media. By doing so, it not only can help maximize the reach and exposure of your business, but it can also increase ROI for all marketing dollars spent.

Online presence continues to be an important element for small businesses. And while that platform continues to grow, it’s important to not forget about the benefits of all things print. When it comes to establishing the prefect marketing plan, it’s important to incorporate the right balance of print and online media. By doing so, it […]

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Online presence continues to be an important element for small businesses. And while that platform continues to grow, it’s important to not forget about the benefits of all things print. When it comes to establishing the prefect marketing plan, it’s important to incorporate the right balance of print and online media. By doing so, it not only can help maximize the reach and exposure of your business, but it can also increase ROI for all marketing dollars spent.

Even with all the technology within reach of today’s consumer, print continues to be as influential as it has ever been. Did you know that recent studies show that individuals who read print increase their engagement and are able to concentration longer than reading and viewing something online? Website content is often viewed in 15 seconds or less. But, when customers have a print advertisement in their hand, it demands their full attention. This makes them fully focused on your marketing content and the message you want to get across to them.

And an added bonus… consumers still enjoy getting their hands on something tangible. Grab customers attention by printing brochures, every door direct mail postcards, flyers, and business cards, all on premium quality paper, and you may just have yourself a higher ROI than you’ve ever seen before.

Here are a few more reasons why you shouldn’t overlook print in your marketing campaign:

  • Print is engaging and versatile – which makes it a perfect marketing tool.
  • Print is a great way for you and your business to show your creativity. Let your brand shine and show your customers that you look at every detail. Your business can really stand out by including print features such as spot UV, inline foil, stamped foil and more.

Today, it’s become a lot easier to target your audience based on their needs and location. You have a better opportunity to build a stronger relationship with them when the content on you printed material is done correctly. This can be done by reaching customers through every door direct mail postcards (EDDM), door hangers, postcards and more. Whether it’s general information, business updates, event schedules, product specials, or promotional offers, there is always a need to include print marketing to get your message across.

Print continues to be a powerful tool and we can help you print that perfect piece. If you need help with a custom design, our experienced graphic designers will be happy to design your next print project. Please complete our online form to get started. Have more questions? Don’t hesitate to reach out to our customer support staff. They are knowledgable and ready to answer any questions you may have.

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Short Run Posters Printed by Primo Print

Get noticed by your target audience with the help of short run posters. These posters are great for promoting and advertising local businesses, special events, concerts, bands and more. No minimum for $1.00 each.

Get noticed by your target audience with the help of short run posters. These posters are great for promoting and advertising local businesses, special events, concerts, bands and more.

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Get noticed by your target audience with the help of short run posters. These posters are great for promoting and advertising local businesses, special events, concerts, bands and more.

For a limited time only, at Primo Print, we are offering short-run digital posters for only $1.00 each with no minimum quantities. Order as few, or as many, as you need! Short-run-posters have a next day turnaround, are available in 11” x 17” or 12” x 18” and are printed on 100LB gloss cover, 100LB gloss book and 100LB satin cover.

For additional information or questions about this promotion, feel free to contact us by calling 888-822-5815, completing our online contact from or by clicking on the live chat button displayed below.

Need a design? We can help. Learn more here.

Fine Print: Valid on short-run digital posters only. All short-run-posters have no bleed and will have a 1/4” white border. Printed single sided only.

Author: Steven Wendt

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