Print 101


Print projects can become challenging to tackle. That’s why we’ve created Print 101. We’ll cover common questions and concerns, from learning the best CMYK Black Builds to setting up Full Service EDDM® Postcards files. Whether you need a quick refresher or are ready to learn something new, our Print 101 is the blog to beat.

Which is Best For You: Coated or Uncoated Card Stock?

Selecting the appropriate stock for your print materials can be overwhelming if you’re not familiar with the paper stock. We have describe the difference between uncoated and coated paper

We understand selecting the best print product can be challenging if you’re not familiar with the paper stocks. One question that is often asked is which card stock is best for my print design: coated or uncoated? Well, below we have a brief description of the two: Uncoated and Coated card stock. Coated Paper Stock Coated […]

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We understand selecting the best print product can be challenging if you’re not familiar with the paper stocks. One question that is often asked is which card stock is best for my print design: coated or uncoated? Well, below we have a brief description of the two: Uncoated and Coated card stock.

Coated Paper Stock

Coated paper is going to have a matte or glossy finish. This type of paper is usually very smooth and offers a slight shine, potentially offering a high shine. Either way, this type of paper will have a great effect on the appearance of your printed material as it can improve the brightness. By selecting a Coated paper stock, it’s more resistant to wear and tear, water, and dirt, allowing your printed materials looking crisp and professional. This type of stock decreases the amount of ink that’s absorbed by the paper and how the ink bleeds into the paper.

This is desirable when wanting to receive a sharp and crisp image, because the ink stays on top of the paper and will not bleed, which can reduce the sharpness of the printed material. Keep in mind that with a coating, it’s more difficult to write on by using a pen or pencil. For example, sometimes people like to write on the back of a printed business card, and by having a coating, it makes it a little more difficult.

Keep in mind, with a coating it’s more difficult to write on by using a pen or pencil. For example, sometimes people like to write on the back of a printed business card and by having a coating makes it a little more difficult.

  • Coated Business Card

Coated postcard printed by Primo Print.

  • Coated Postcard

Uncoated Paper Stock

Selecting uncoated generally allows more ink to be absorbed, and it’s not as smooth as coated paper. Uncoated card stock is often used for printing envelopes and business letterhead that often require an elegant and classy look. Some examples include real estate brochures, business stationery, restaurant menus, school bookmarks and college booklets. Keep in mind that the colors will appear differently when printed on Uncoated paper vs. Coated paper. Since they allow you to easily write on, you can see below this Uncoated postcard provides fields for customers to write their name and comments on.

Uncoated postcard printed by Primo Print.

Uncoated business card printed by Primo Print.

If you have any questions or need advice on which paper stock would be best for you and your business, please contact one of our customer service representatives as they will be happy to assist you by fill out the contact form. If you still have questions about which paper stock and finishes may be best for you and your business, complete our sample request form, and we’ll send you fee samples.

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Why Selecting the Right Paper is Important

Deciding which paper to use for your premium business cards, flyers, brochures and other business printed materials can be difficult. The weight of the paper plays a big role in which type you should use for the job.

Deciding which paper to use for your premium business cards, flyers, brochures and other business printed materials can be difficult. The weight of the paper plays a big role in which type you should use for the job. Read on to learn more about selecting the right paper for your print job. Why is the […]

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Deciding which paper to use for your premium business cards, flyers, brochures and other business printed materials can be difficult. The weight of the paper plays a big role in which type you should use for the job.

Read on to learn more about selecting the right paper for your print job.

Why is the Type of Paper Important?

The type of paper you choose to print on influences several things, including:

  • Perception of your business
  • Printability and reproduction quality
  • Cost to mail the product
  • Durability
  • Appearance and feel of the paper

All of these aspects should be considered when choosing the right paper.

Color and Brightness

Color is almost as important as the type and weight of the paper you choose. White is the most popular color, but off-white is a great choice as well because it has less glare. Most novels and manuals use off-white paper.

The brightness of paper is a measurement of how much light it reflects. Generally, paper reflects between 60% and 90% of light. Brightness has a major affect on readability – the higher the level of brightness, the harder it is to read the document (bright paper also contributes to eye strain). On the other hand, low brightness can make the document look blurry.

Coating

Choose from either coated or uncoated paper; make this decision carefully, since the coating is what will affect the feel of the product. Coated products can have coating on either one or both sides; options include gloss, silk, matte and semi-matte. If you’re printing artwork or photos, any coating is fine with the exception of matte.

When deciding on the paper, below are a few questions you may want to ask yourself:

  • What is the final product? Are you making a book, posters, business cards, brochures, flyers etc?
  • What type of impression do you want to make with the document? Does it need to feel solid or is it okay if it doesn’t? Do you want a traditional product or something more creative and unique, such as letterpress?
  • How durable does the product need to be? A book, for example, should be more durable than a business card; a business card should be more durable than a special event flyer.
  • What’s going on the printed document? Is it going to be text-heavy or are you going to include photos?

Show off your design with stamped foil and spot UV.The best way to go about choosing the right paper for your print job is to ask. Feel free to visit our support center or complete our contact form, and we’ll be happy to answer your printing questions.

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Are You Ready for The Holidays? Printing Holiday Greeting Cards

If you’re thinking about holiday greeting cards, you’re already ahead of the game! Planning to design a custom card or print cards with a personalized message? Right now is the perfect time to get started.

If you’re thinking about holiday greeting cards, you’re already ahead of the game! Planning to design a custom card or print cards with a personalized message? Right now is the perfect time to get started. The holidays are one of the best times of the year to connect with new and existing customers. Not only […]

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If you’re thinking about holiday greeting cards, you’re already ahead of the game! Planning to design a custom card or print cards with a personalized message? Right now is the perfect time to get started.

The holidays are one of the best times of the year to connect with new and existing customers. Not only can greeting cards reflect your business and your brand, they are a great way to say “Thanks, we appreciate and value your business.”

Keep in mind, holiday greeting cards should be received before the end of the year. Often times, businesses close leading up to the holiday, so it’s important that they receive your greeting card before their holiday vacation begins.

Holiday Postcard Printed by Primo Print

Tip: Have all your greeting cards addressed before Thanksgiving to avoid the last minute rush.

If you or your business needs assistance in creating a custom greeting card, we can help. We offer a variety of printing options for your greeting card as well as graphic design services. If you have any questions, please contact us by filling out our contact form here.

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Find Out How to Make Your Business Cards Stand Out

Applying spot UV to your business card or postcard is a popular added feature. We have created a spot UV tutorial to help you through the process to ensure the files are correct.

One of the most important things that you should consider when it comes to your business is that you only get that one shot at a first impression. The problem is most business owners do not put enough effort into the design of their business cards, so they tend to be forgotten as soon as […]

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One of the most important things that you should consider when it comes to your business is that you only get that one shot at a first impression. The problem is most business owners do not put enough effort into the design of their business cards, so they tend to be forgotten as soon as they are handed to a potential client.

The key to growing your business and keeping potential customers is learning and applying simple techniques to make your printed business cards stand out among your competitors.

Regardless how social media has transformed the way business owners market their company, business cards have been one of the most effective types of advertising for over a century. If you’re not continually handing out eye catching premium business cards to everyone you meet, you are missing out on a great opportunity to get more business.Silk Laminated Business Card with Prink Stamped Foil and Spot UV Printed by Primo Print.Having a premium business card is the ultimate staple to one’s professional appearance, and it’s considered one of the best networking tools. An important element in making your business card stand out is to utilize the same design that you are currently using for your business branding.

When designing a business card, keep the colors, fonts and design similar, as this will help to reinforce your brand and set you apart from the competition. Read how color can play an important role when designing a business card or additional printed pieces. At Primo Print, we now offer custom print design services for your printing projects including business cards, postcards, Every Door Direct Mail postcards, brochures, presentation folders and more.

Most businesses focus on the design aspect of the card, and they don’t spend as much time on the texture of the card, (paper stock), so most of the business cards look and feel the same. Make your business cards command attention by using thick paper stock or by including spot uv or foil. For example, adding foil to the logo will make it jump off the card and remain in the minds of your clients for a longer period of time. Also, it will let them know you pay close attention to detail. View our business card gallery.At Primo Print, we offer a variety of business cards to choose from including silk business cards, foil business cards, matte business cards and linen business cards.At Primo Print, we proud to offer an extensive selection of premium business cards with a variety of options and finishes. Contact us today for general questions or feel free to fill out our business card design form to get started on a custom business card design.

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