Print 101


Print projects can become challenging to tackle. That’s why we’ve created Print 101. We’ll cover common questions and concerns, from learning the best CMYK Black Builds to setting up Full Service EDDM® Postcards files. Whether you need a quick refresher or are ready to learn something new, our Print 101 is the blog to beat.

How to Unlock the Power of Color for You and Your Brand

Before you choose your favorite color for designing your business cards, postcards, brochures or other printed marketing materials, think about the emotion that color evokes. Is that the emotion you want prospective clients to associate with your brand?

Color psychology is a crucial component of effectively portraying your brand. Before you choose your favorite color for designing your business card, postcard, brochure, or other printed materials, think about the emotion that color evokes. Is that the emotion you want prospective clients and customers to associate with your brand? Color is a powerful tool, […]

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Color psychology is a crucial component of effectively portraying your brand. Before you choose your favorite color for designing your business card, postcard, brochure, or other printed materials, think about the emotion that color evokes. Is that the emotion you want prospective clients and customers to associate with your brand?

Color is a powerful tool, and when used correctly, it has the ability to make your business cards and other printed materials not only shine, but work as an effective marketing tool. So what color is appropriate for your brand? Decide what feelings and thoughts your printed pieces should communicate. From there, select a color(s) that effectively depicts those emotions. Primo Print® offers graphic design services, and our in-house designers can help you choose colors that best represent your business and brand.

SEE ALSO: Spring 2017 Color Trends and Combinations

Below you’ll find characteristics of some of the most popular colors when designing printed materials.

Most Popular Design Colors

Red

Red signifies boldness, passion, and youth. One of the boldest colors on the color spectrum, gaming systems such as Nintendo and toys such as Lego play on that bright and youthful connotation. Red has also been proven to trigger one’s appetite. Coca-Cola, Lays, KFC, Dairy Queen, and Nabisco have used this to their advantage.

Orange

Orange is known for exuding a cheerful, fun, friendly, and adventurous personality. A vibrant color, orange is representative of confidence. This color works well for television channels such as Nickelodeon, which targets young children and preteens with its friendly and cheerful programming. Well-known motorcycle company Harley Davidson effectively uses orange to convey the sense of adventure portrayed in its slogan, “Live Your Legend.”

Yellow

Often, yellow is considered one of the brightest and most energizing color. It’s often associated with warmth, positivity, caution and curiosity.Often, yellow is considered one of the brightest and most energizing color. It’s often associated with warmth, positivity, caution and curiosity.

 

Green

Green signifies peace, nature, growth, and health. Whole Foods, known for its organic produce and products, uses green as a representation of its dedication to providing healthy food options. In addition, television channels such as National Geographic and Animal Planet use green for their brands to represent nature and growth.

Blue

Blue is known for evoking feelings of trust, dependability, and strength. Product-based companies such as Lowe’s and Walmart are great examples of this as they firmly stand by offering their customers quality and dependable goods. Several social media sites, such as Facebook and Twitter, also successively utilize blue to showcase their media platform is reliable and inviting.

Purple

Purple is viewed as conveying feelings of creativity, fantasy, imagination and wiseness. The Syfy channel, known for its science fiction and fantasy programming, lives up to these characteristics. Barbie is also a great example, using purple to highlight a child’s opportunity to be creative.

Brown

Brown is associated with earthy, historical, genuine, traditional, and stability. Examples of brown logos includes UPS, Hershey, Cotton, and M&M’s. Each of these brands has are well-established in their traditions.

Gray

Gray signifies neutrality, balance and calmness. Wikipedia strives to be an objective and balanced virtual encyclopedia and brands itself accordingly. Gray can also be associated with sophistication and confidence. It’s commonly used in corporate design expressing professionalism such as Mac.

Black

Black commonly represents authority and timelessness. It is the strongest of all neutral colors. It is commonly utilized in fashion, such as Giorgio Armani, Chanel, and Louis Vuitton.
16PT Silk Laminated Black Business Card with Spot UV

White

White is a clean and simplistic color that can be partnered with any color. It often represents purity, new beginnings, and has medical associations. In design, white is typically utilized as a neutral background color that allows other colors to stand out more.  Examples of this include Blue Cross Blue Shield and the American Red Cross.

Choosing the best color to fit your brand’s vision can be overwhelming. At Primo Print®, we offer custom design services. Contact our experienced graphic designers to help you design your next project.

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How to Select The Right Fonts for Your Print Materials

Typography is defined as the style and appearance of printed matter. It plays an important role when designing and printing business cards, postcards, letterhead, brochures and more.

Typography is defined as the style and appearance of printed matter. It plays an important role when designing and printing business cards, postcards, letterhead, brochures and more. Typography can be tempting and overwhelming with so many beautiful fonts to choose from, but when it comes to printed content, less font variety will leave more of an […]

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Typography is defined as the style and appearance of printed matter. It plays an important role when designing and printing business cards, postcards, letterhead, brochures and more. Typography can be tempting and overwhelming with so many beautiful fonts to choose from, but when it comes to printed content, less font variety will leave more of an impression.

Limit yourself to two fonts per printed piece. Choosing a specific font style can change the look and feel of your printed materials and the message your trying to convey. Choose contrasting fonts to make the content more visually appealing. For example, use an eye-catching sans serif font like Gill Sans or Helvetica for your title or headline and make sure your body content is easily read by choosing a serif font such as Baskerville or Times New Roman.

Best Fonts for Print

When designing and printing business cards or other marketing materials, be mindful of space. Some typefaces are fat and wide like Franklin Gothic and will take up a large amount of space. There are times where there isn’t a lot of space available and including these fonts may be challenging. Other fonts can be thin and narrow such as Didot and can be a better choice when there is little space to work with. The information on your printed piece is generally the main focus, and it’s key to make a lasting first impression. Make sure that the fonts you choose are both visually interesting and comprehensible to your audience.

For general questions or information, please contact us by filling out our contact form. If you have questions about our graphic design services, please fill out our contact form on the design page.

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How to Select the Best Business Card for You and Your Business

Primo Print offers a large selection of premium business cards.

As a leader in printing business cards, we offer an extensive selection of premium business cards with a variety of options and finishes. We understand how important it is to make a great first impression. All of our business cards along with other marketing materials such as brochures, letterhead, flyers are all printed in the […]

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As a leader in printing business cards, we offer an extensive selection of premium business cards with a variety of options and finishes. We understand how important it is to make a great first impression.

All of our business cards along with other marketing materials such as brochures, letterhead, flyers are all printed in the U.S.A. to ensure the best print quality and a fast turnaround. View our business card photo gallery.

Whether you are looking to purchase a budget-friendly matte business card or a high end business card, we’ve got you covered. Feel free to contact us for general questions or fill out our custom order form to inquire about products not available on our website.

Below are a few of the business cards that we offer.

Silk Laminated Business Cards

These business cards are laminated with a thin film, making them strong, tear resistant, and water resistant. Silk Laminated business cards are ideal for all business. They are printed on 16PT card stock and available in different sizes with a variety of options including Spot UV coating, Foil Stamping and rounded corners. They are one of the most luxurious and highest quality of the business cards.

When holding these cards, you’ll notice a unique feel because of the lamination. As you hand them out to your customers and potential clients, they will quickly understand that you care about your business and your brand.Show off your design with stamped foil and spot UV.

Foil Business Cards

Foil adds a great depth and dimension to your business card. We offer two variations of foil products including Inline Foil (also known as Cold Foil) and traditional Hot Foil stamping.

Foil Stamping is the application of color or metallic foil to stock paper using a heated die. The die then presses the foil onto the surface under high pressure. This leaves the design of the die on the card stock.

There are advantages of printing Foil Stamped business cards. By adding foil to your business card or other printed business materials, potential customers may place a higher value on your business and products. These cards will also grab the attention of potential clients as these business cards are simple, affordable and eye-catching.

Traditional foil stamping is available on your choice of 16PT silk laminated card stock or 14PT uncoated card stock. Inline foil is printed on 16PT C2S card stock and is available with Flood UV coating, Spot UV, or no coating. Inline Foil Business Card

Plastic Cards

Along with paper card stock business cards, we offer plastic card printing too. Plastic business cards have become an alternative to the standard business card. They are durable, making them less likely to deteriorate over time, and they are waterproof.

You can select from our 20PT Clear, 20PT Frosted or 20PT White plastic cards. These type of plastic cards are ideal for loyalty cards, gift cards, VIP cards and membership cards. 20PT Frosted Plastic Business Card

Folded Business Cards

If you are looking for a creative alternative to a standard business card, folded business cards may work well. Folded business cards are also known as tent cards. One of the advantages of creating a folded business cards is that it offers double the space than a normal business card.

By having more space, you can easily include more information such as products, services, location map, coupons to potential customers. They can be placed into a wallet similar to the standard business cards.

There are a variety of business cards available for you and your business. If you are looking for someone to design your card, we now offer full service, in-house graphic design services. We’ll be happy to design your business product, from business cards to logos. Contact us today and let us know what we can create for you.

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How to Design an Effective Business Brochure

We discuss ways to help you and your business create an effective printed brochure.

While there are a variety of printed materials to increase conversion rates, printed brochures can be a particularly effective outbound marketing technique. If your business is thinking about using brochures to share information regarding its products and services with the public, the following strategies can be beneficial. Charts and Graphs In many cases, you may […]

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While there are a variety of printed materials to increase conversion rates, printed brochures can be a particularly effective outbound marketing technique.

If your business is thinking about using brochures to share information regarding its products and services with the public, the following strategies can be beneficial.

Charts and Graphs

In many cases, you may want to include complex data in your brochure so that your customers attain a thorough understanding of the products and services you’re offering. When this happens, you can make it easy for your prospective clients to grasp your concepts by including charts and graphs in your informational brochures.

In addition to breaking down complex concepts into easily digestible material, charts and graphs can enhance the aesthetic appeal of your brochure by adding variety of shapes and colors. Since this is the case, you may want to make use of charts and graphs in your brochures even if the information found therein can be understood without them.

Value-Adding Information About Products And/or Services

While creating and disseminating information regarding your business’s products and services is a great step towards increasing your conversion rates, you have to go beyond simply informing prospective customers about the fact that you’re selling something.

Specifically, you have to show your customer that the products and services you’re offering are valuable. This component of the marketing process is important for several reasons, including the fact that your target audience may already be using a product that is similar to your own.

When this is the case, you need to build value by showing the distinct benefits or attributes that your product has, which can help make it stand out against its competitors.

Include a Call To Action

One of the most important aspects of a great brochure is the call-to-action. After you’ve introduced your products and built up their value by providing the prospective customer with important information, it’s very important that you include a call-to-action.

Although broadly defined, the call-to-action basically amounts to you asking the customer to complete some action that will precipitate conversion. Examples would be asking the customer to “Call now for a free quote or estimate.” Another example would be “If you call within the next 24 hours, we’ll offer you 50% off your purchase.”

If you’re serious about ensuring that your business increases its conversion rates, contact Primo Print and create an effective brochures that can help you accomplish this objective.

By implementing some or all of the strategies listed above, you can help ensure that your company experiences the perpetual growth that you want. We do offer custom graphic design services. Learn more here.

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