Print 101


Print projects can become challenging to tackle. That’s why we’ve created Print 101. We’ll cover common questions and concerns, from learning the best CMYK Black Builds to setting up Full Service EDDM® Postcards files. Whether you need a quick refresher or are ready to learn something new, our Print 101 is the blog to beat.

How to Create an Original and Effective EDDM® Postcard

Marketing your business is beneficial and can help you make the earnings to keep your customers happy. With a large amount of marketing techniques available, majority of businesses fail to advertise to their local clientele. Today, it’s extremely important to be able to reach your local audience and keep up with your business competitors.

Marketing your business is beneficial and can help you make the earnings to keep your customers happy. With a large amount of marketing techniques available, the majority of businesses fail to advertise to their local clientele. Today, it’s extremely important to be able to reach your local audience and keep up with your business competitors. […]

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Marketing your business is beneficial and can help you make the earnings to keep your customers happy. With a large amount of marketing techniques available, the majority of businesses fail to advertise to their local clientele. Today, it’s extremely important to be able to reach your local audience and keep up with your business competitors. You now can reach all addresses in a targeted ZIP code(s) with Every Door Direct Mail®.

EDDM®, also known as Every Door Direct Mail®, allows you to send personalized postcards to customers in your local area. Printing Every Door Direct Mail® postcards can stir up a following and allow more people to learn important information about your business and all that you happen to offer: product information, services, promotions, discounts and giveaways.

In general, marketing with Every Door Direct Mail® postcards can be one of the best ways for you to grow your business.

SEE ALSO: The Benefits of Adding EDDM® to Your Marketing Plan

When it comes to creating EDDM® postcards, it’s essential that it’s printed by a professional online printing company. Designing the postcard should take some time; be patient so that you don’t create something that gives off the appearance of being unprofessional or disorganized. When creating your postcard, keep in mind it’s important to have your business name in a legible and somewhat larger font so it stands out from the rest of the copy.

If your company has a difficult time creating an EDDM® postcard, there are options that can help you to create one by using a clean, simple and professional free design template. Try to complement the basics of your business with the postcard’s overall design. If you need assistance, at Primo Print, we offer graphic design services to ensure your EDDM® postcard will attract potential clients.

For instance, if you own a wedding catering business, you don’t want the postcard to incorporate neon coloring as it may look unprofessional. On the other hand, if you own a daycare, the neon lettering and bright colors may work fine with your business message. Make sure you incorporate the feel of your company and include the business logo colors into the postcard design, as it can add familiarity to your brand.

Creating an EDDM® postcard should be done uniquely to your own company. Contact your printing professionals if you need further help creating the ideal EDDM® postcard for your business. EDDM® is a fantastic tool for small and local businesses, allowing them to reach potential customers.

SEE ALSO: How to Setup Full Service EDDM® Postcard Files

We now offer Full Service EDDM®. View our helpful video tutorial that walks you through our new EDDM® service.

 

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All You Need to Know About Printing Business Cards, Postcards, and More

Starting a new business can be challenging. However, the overall idea and start up process is truly a cause for celebration. For a successful marketing campaign, new business owners do not need to be overwhelmed with the various forms of print marketing. At Primo Print, we can help! Although the rise of mobile devices has created […]

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Starting a new business can be challenging. However, the overall idea and start up process is truly a cause for celebration. For a successful marketing campaign, new business owners do not need to be overwhelmed with the various forms of print marketing. At Primo Print, we can help!

Although the rise of mobile devices has created an increase in internet usage for new business owners, printed materials such as business cards, brochures, envelopes and more can help business owners introduce their products and services to the public in amazing ways.

With Primo Print, an online print company, new business owners can rest easy in knowing they are doing all they can for proper marketing.

Printing Business Cards

Along with the new addition of hot pink, we also offer red, silver, blue, black, copper, green and gold stamped foil. Take a look at our photo gallery displaying a variety of stamped foil printed products.

Today, people have a tendency to overlook the value of having a premium business card that reflects your company brand. This small piece of paper is often the first item prospects receive, so make the first opportunity strong and leave a positive impression with using business cards. There are many unique, colorful, contemporary, and innovative business card designs used today.

They are available in a variety of sizes, shapes, and designs so there is an appealing option for every type of business. Custom printed business cards are incredibly convenient for new owners to efficiently, effectively reach out to potential clients and customers, and they will never go out of style. Learn what needs to be on your card by reading the 10 Crucial Parts to a Business Card.

Flyers and Brochures

Postcard marketing takes advantage of its simplicity and easy to read message. Below are some reasons why you should use postcards to market your business.

For events, there is nothing more simple than handing out a flyer with a new business’ information on it. They can be created efficiently and effortlessly to introduce a product, service, or promotion. Plus, using a brochure printing service allows the flyers to be designed professionally, allowing them to stand out with incorporating the companies colors, logo and brand message.

Every Door Direct Mail® Campaigns

Printing Every Door Direct Mailing® (EDDM®) campaigns are an effective way to reach larger groups of people in neighborhoods and communities. Primo Print can help new business owners create EDDM® Postcards. These postcards are oversized, allowing them to be easily noticed by customer. Pick your mailing route and promote your business: include coupons, menus, event calendars, store maps and more. Learn more about Every Door Direct Mail® by reading How Every Door Direct Mail® Can Help Your Business.

Along with Print only EDDM®, we are now working with USPS® to offer Full Service EDDM®. Click here to watch a tutorial video describing the service.

Posters and Signs

Get noticed by your target audience with the help of short run posters. These posters are great for promoting and advertising local businesses, special events, concerts, bands and more. No minimum for $1.00 each.Marketing and advertising is impossible without appealing posters and signs. Although new business owners will need county or state approval for hanging posters and signs in public places, they are excellent in getting a name out in the public eye. Posters and signs can be designed in a variety of manners that are meant to attract and get people’s attention. At Primo Print, short run posters are available in variety of sizes and paper stock.

NCR Forms

We understand that working with carbon paper tends to be messy at times. To make things a little less “messy,” we offer two types of NCR forms: 2 part and 3 part NCR forms.CR forms are a convenient way of keeping business files and documents organized for any business, small or large, without the mess. Carbonless Forms easily transfer the impression while writing on the top sheet onto the following pages.

Although there are many new business owners realizing the importance of social media and internet marketing, the use of print materials is and always will be the most efficient and effective manner of advertising. Primo Print can help new businesses create appealing and effective print materials that will be stylish and appealing. For general questions or information, contact Primo Print today.

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What is Spot UV Printing?

Applying spot UV to your business card or postcard is a popular added feature. We have created a spot UV tutorial to help you through the process to ensure the files are correct.

Those seeking to enhance their business cards with a distinctive look can choose from a diverse range of specialty printing techniques. Due to its versatility, impact and affordability, Full Color Spot UV business cards are one of the more popular cards along with our Spot UV postcards. What is Spot UV? You may be surprised […]

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Those seeking to enhance their business cards with a distinctive look can choose from a diverse range of specialty printing techniques. Due to its versatility, impact and affordability, Full Color Spot UV business cards are one of the more popular cards along with our Spot UV postcards.

What is Spot UV?

You may be surprised to learn that Spot UV printing isn’t actually a printing technique at all, but rather a method for coating printed products. While Spot UV may sound futuristic, it is a relatively simple process. The “UV” portion of Spot UV printing involves using UV light for curing a varnish placed on the printed material. Although printers can utilize this method on white paper or card stock, it is most effectively on color-printed products to enhance product shine, protect its color, and keep moisture and damage out in order to preserve the product. 

Due to its lack of volatility, Spot UV printing is known for being environmentally friendly. This means that little or no varnish becomes a gas that can escape into open air.

With different techniques, printers can create different results in Spot UV printing. Spot UV printing works best with heavier card stock, so it is most commonly utilized for premium business cards or printed flyers. The “spot” part of Spot UV printing refers to the ability to apply this technique to only parts of a page if desired; it is mainly used for its decorative effect. Because Spot UV printing can deepen the color of areas it’s applied to, this property should be weighed during the design of a product.

At Primo Print, we have created a tutorial that will walk you through the process of setting up your mask files. You can always contact one of our customer service representatives with questions or feel free to view our FAQ section.

SEE ALSO: Enhance Your Business Card with Spot UV

Mask File Setup Tutorial for Business Cards and Postcards

SEE ALSO: Which Business Card is Best For You and Your Business

Show off your design with stamped foil and spot UV.

Because varnished spots immediately dry upon UV light treatment, incredible precision is possible with this technique. This opens a variety of possibilities for incorporation of Spot UV printing. In the marketing world, printed materials can be enhanced this way to improve mass appeal. Once Spot UV highlights are added, a business card easily surpasses other cards in quality and precision.

We're always excited to announce our latest products. Along with our matte, inline foil, silk with stamped foil hang tag, we are excited to offer silk laminated hang tags with spot UV.

At Primo Print, we offer a variety of styles for Spot UV business cards: Velvet with Spot UV, Velvet with Raised Spot UV, Spot UV, Matte with Spot UV, and Silk with Spot UV. We now offer custom design services for your business card, brochure, EDDM® postcard and additional printed materials. With the right touch of Spot UV printing, business cards are more likely to impress recipients and generate positive responses.

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