Sell Sheets


Primo Print offers a variety of sell sheet printing options. Also known as sale sheets, they can help you reach potential customers while attending convention shows, events, or following a business meeting. Our blog offers information and design tips about crafting custom sell sheets.

Introducing Starlight Photo Lustre Paper Stock

Introducing our latest product, Starlight Photo Lustre paper stock. Offered in invitations & announcements, sell sheets and postcards. this luxurious stock will make your print product stand out.

At Primo Print, we’re always excited to announce new products. We now offer Startlight Photo Lustre paper stock. This luxurious paper will bring style and class to your brand.  

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At Primo Print, we’re always excited to announce new products. We now offer Startlight Photo Lustre paper stock. This luxurious paper will bring style and class to your brand.  

Our 10PT Starlight Photo Lustre paper stock offers a fine silvery tint and a smooth surface, increasing dimension and enhancing the images used in the design that’s sure to make it stand out from the crowd. Additionally this stock reduces problems associated with fingerprints and glare.

Enhance your print product by selecting this elegant paper stock. Available in Invitations & Announcements, Postcards and Sell Sheets

Need help with a custom design? Contact one of our in-house graphic designers by completing our online form here.

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How to Create a Great Sell Sheet

A sell sheet is an effective solution that benefits business executives during sales presentations. If you want to share information about a product or service in a highly efficient way, you’ll need to learn how to create a proper sell sheet.

A sell sheet is an effective solution that benefits business executives during sales presentations. If you want to share information about a product or service in a highly efficient way, you’ll need to learn how to create a proper sell sheet.

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A sell sheet is an effective solution that benefits business executives during sales presentations. If you want to share information about a product or service in a highly efficient way, you’ll need to learn how to create a proper sell sheet.

Important Information

Brochures and sell sheets have similar elements that help marketers successfully represent a company. This is why most people use both printouts at local conventions in order to attract new customers. A sell sheet, however, has one unique design element that’s very noticeable. When the sheet is printed, it allows marketers who need to share a lot of detailed information about a product or service. You can select from a variety of sell sheet sizes and printing option that’s best for you and your business.

Design Considerations

A professional sell sheet must contain information that will make your business stand out. During the design process, you’ll need to include:

  • Product or Service Details
  • Business Logo
  • Unique Title
  • Short Paragraph or Description
  • High-Resolution Photos

SEE ALSO: Helpful Tips on How to Design Effective Sell Sheets

If you’re going to put a list of benefits on the sell sheet, you can increase customer satisfaction by including a charts that back up the data. Also, try to incorporate a CTA – call-to-action and your contact information. You can find other useful information to include by viewing Why Print is Important for Your Marketing Plan.

Design a Professional Sell Sheet

Most of the information should cover different specifications and product descriptions. If possible, you may want to use a section on the sheet for competitive purposes. To complete this task, simply place comparative data on each sell sheet that explains why your product has an edge over the competition as this can be beneficial.

The area where you place your product photo is very important; potential customers will have a tough time navigating the sheet if the image is printed in an improper spot. Also, some customers won’t be able to focus on the data if the sheet is cluttered with images and unnecessary data. This is why you should only include one compact image or several small photos that have a similar theme.

When highlighting different company details, carefully select your product’s best features and include them as bullet points. This strategic formatting method will help busy executives scan through your sell sheet quickly and efficiently. Additionally, it’s easier to read.

Questions or concerns? Please contact us here. If you are looking for a custom design, please complete our graphic design form to get started.

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New Natural Paper Products: Sell Sheets and Postcards

Along with our 14PT natural paper business cards, we now offer 14PT natural sell sheets and 14PT natural postcards.

Along with our 14PT natural paper business cards, we now offer 14PT natural sell sheets and 14PT natural postcards.

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Along with our 14PT natural paper business cards, we now offer 14PT natural sell sheets and 14PT natural postcards.

Sell sheets and postcards are cost-effective and are great for promoting a business, product, service or an event. 

Looking for a custom design? Our graphic designers will be happy to assist you. Contact one of our designers by completing our graphic design form.

Also, we’ve listed a few helpful tips on what to include when designing a sell sheets. You can check them out by reading Designing an Effective Sell Sheet

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Helpful Tips on How to Design Effective Sell Sheets

Custom printed sell sheets can be very effective when trying to engage with consumers about a product or service. These sheets can present a large amount of information in a small space when designed well. Let us help you design an effective sell sheet.

Custom printed sell sheets can be very effective when trying to engage with consumers about a product or service. These sheets can present a large amount of information in a small space when designed well. Let us help you design an effective sell sheet. Below you’ll find helpful tips to help with the design process […]

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Custom printed sell sheets can be very effective when trying to engage with consumers about a product or service. These sheets can present a large amount of information in a small space when designed well. Let us help you design an effective sell sheet.

Below you’ll find helpful tips to help with the design process of your sell sheet.

Be Concise

Make certain that the copy in the sell sheet is brief and concise. Do not waste space on meaningless phrases or long explanations of technical processes. You want the reader to move through the sheet quickly without losing interest. Use short paragraphs, charts and illustrations to convey information instead of large blocks of uninterrupted text.

Define the Problem, Solution and Benefits

You want to define the problem your product or service solves, how they can solve the problem, and the different things that make your product or service superior to others. These three important aspects will ensure that anyone looking at the sell sheet understands what you are attempting to sell. Make sure to list the benefits clearly in a list or chart.

Remain Focused

Remain narrowly focused on the products or services that you’re selling. Do not fill the sell sheet with competing products that may confuse readers and try not to list alternative product lines or cross sales. Keep everything on the sell sheet targeted at selling that one product or service.

Use Attractive Photos and Graphics

Anyone holding the sell sheet is going to look at photos and graphics before reading the text. You must include attractive photos of the product and descriptive graphics. Make certain that the photos and graphics do not have any visual artifacts or problems after printing. Position the graphics to guide the eyes of the reader through the sheet. Read our previous blog on how choosing the appropriate colors is important when designing a custom sell sheet.

List Actions the Reader Can Take

You need to list actions that the reader can take if interested in the product or service. This should include a website address, a phone number and business address. Put this information under a call to action instructing the reader about what to do next. Leaving out complete contact information and a call to action can reduce the effectiveness of a sell sheet.

Revise and Test Before Final Release

The final step is to edit and revise the sell sheet. Make sure several people check it for spelling, grammar and formatting errors. Test whether the sheet is clear or needs to have the wording or font size adjusted. Release and publish the sell sheet only when you are certain that all issues have been resolved.

Author: Steven Wendt

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