Before you choose your favorite color for designing your business cards, postcards, brochures or other printed marketing materials, think about the emotion that color evokes. Is that the emotion you want prospective clients to associate with your brand?

How to Unlock the Power of Color for Your Brand

Color psychology is a crucial component of effectively portraying your brand. Before you choose your favorite color for designing your business card, postcard, brochure, or other printed materials, think about the emotion that color evokes. Is that the emotion you want prospective clients and customers to associate with your brand?

Did you know a color is a powerful tool in print? WColor is a powerful tool, and when used correctly, it can make your customized business cards and other printed materials not only shine but work as a useful marketing tool. So what color is appropriate for your brand? Decide what feelings and thoughts your printed pieces should communicate. From there, select a color(s) that depicts those emotions. We offer graphic design services, and our in-house designers can help you choose colors that best represent your business and brand.

Below you’ll find characteristics of some of the most popular colors when designing printed materials.

Most Popular Design Colors

Below you’ll get a better understanding of the meaning of the following colors.

Red

Red signifies boldness, passion, and youth. One of the boldest colors on the color spectrum, gaming systems such as Nintendo and toys such as Lego play on that bright and youthful connotation. Red has also been proven to trigger one’s appetite. Coca-Cola, Lays, KFC, Dairy Queen, and Nabisco have used this to their advantage.

The Red signifies boldness, passion, and youth.

Orange

Orange is known for exuding a cheerful, fun, friendly, and adventurous personality. A vibrant color, orange is representative of confidence. This color works well for television channels such as Nickelodeon, which targets young children and preteens with its friendly and cheerful programming. Well-known motorcycle company Harley Davidson effectively uses orange to convey the sense of adventure portrayed in its slogan, “Live Your Legend.”

The color Orange is known for exuding a cheerful, fun, friendly, and adventurous personality.

Yellow

Often, yellow is considered one of the brightest and most energizing color. It’s often associated with warmth, positivity, caution, and curiosity.

Green

Green signifies peace, nature, growth, and health. Whole Foods, known for its organic produce and products, uses green as a representation of its dedication to providing healthy food options. Also, television channels such as National Geographic and Animal Planet use green for their brands to represent nature and growth.

Blue

Blue is known for evoking feelings of trust, dependability, and strength. Product-based companies such as Lowe’s and Walmart are great examples of this as they firmly stand by offering their customers quality and reliable goods. Several social media sites, such as Facebook and Twitter, also successively utilize blue to showcase their media platform is reliable and inviting.

Blue business card with Spot UV. The color Blue is known for evoking feelings of trust, dependability, and strength.

Purple

Purple is viewed as conveying feelings of creativity, fantasy, imagination, and wiseness. The Syfy channel, known for its science fiction and fantasy programming, lives up to these characteristics. Barbie is also a great example, using purple to highlight a child’s opportunity to be creative.

Brown

Brown is associated with earthy, historical, genuine, traditional, and stability. Examples of brown logos include UPS, Hershey, Cotton, and M&M’s. Each of these brands has well-established in their traditions.

Gray

Gray signifies neutrality, balance, and calmness. Wikipedia strives to be an objective and balanced virtual encyclopedia and brands itself accordingly. Gray can also be associated with sophistication and confidence. It’s commonly used in corporate design expressing professionalism such as Mac.

Black

Black commonly represents authority and timelessness. It is the strongest of all neutral colors. It is commonly utilized in fashion, such as Giorgio Armani, Chanel, and Louis Vuitton.

Custom silk laminated business card with silver stamped foil. Black commonly represents authority and timelessness.

White

White is a clean and simplistic color that can be partnered with any color. It often represents purity, new beginnings, and has medical associations. In design, white is typically utilized as a neutral background color that allows other colors to stand out more.  Examples of this include Blue Cross Blue Shield and the American Red Cross.

Choosing the best color to fit your brand’s vision can be overwhelming. We offer custom design services. Contact our experienced graphic designers to help you design your next project.

Jen Johnson

Jen is the Brand Manager at Primoprint. She's responsible for our brand development and strategy as well executing marketing campaigns. She's an avid fan of the Carolina Panthers, craft beer, yoga, and good design.