Your business card may be the last impression you leave on a customer after your initial meeting. That is the piece of you that represents you and your brand. A well designed business card clearly conveys all important information necessary for someone to reconnect with you.
Creative Business Card Tips
You can design your own business card or have a graphic designer who specializes in designing logos, letterheads, signage, and other personalized components necessary to present your image in a cohesive and professional manner. Either way, there are some basics you will need to focus on.
Card Stock and Colors
Start by choosing a sturdy card stock that will fit into someone’s wallet or a card stock that is tear and water resistant and prevents chipping along the edge of the cards. Take a moment and decide on whether you want the finish of the stock to be glossy, matte, or textured for you and your business. Business cards are available in a variety of sizes, allowing you to pick out a card that is as unique and distinctive as you are. You don’t have to select the standard 2” x 3” business card, even though they may not be able to easily stored as they are bigger. Printing a magnet card is another popular choice, especially if you are in a service industry, such as appliance repair, because the card will always be right there on the face of the appliance for easy access. If you truly want to make a great first impression, selecting a thick business card or edge painted card can do the trick.
Select the color of both the background and the font. You will have to play around with this by superimposing text over background. You can easily do this on most basic word processing programs using the available color wheels to create backgrounds and texts in a variety of color options. You want your colors to work well together, not to clash. If you don’t have an eye for color, ask colleagues or friends to offer opinions. Stick to just 2 colors if possible. If you already have a logo, that should be your starting point when choosing colors.
Once again, if you already have a logo, try working with the fonts on the logo as a starting point. Otherwise, go back to your word processing program and play with the many fonts available. Make sure that the font you select is very easy to read. It doesn’t matter if it is serif, sans-serif, or calligraphic. It just has to read well. You don’t want someone to have to ask you what a word is because the font is too elaborate or whimsical.
There are a few printing options to enhance the look and feel of your card. You can select foil stamping, which is a method used to inlay a metal finish into the text and image areas. Popular colors for stamped foil include silver and gold. Another popular option can include Spot UV which is great for highlight a logo, image, photograph or pattern. Inline foil is a simple and an affordable way to make your card stand out from the crowd. You can turn a wide range of CMYK colors into multi-colored foils.
All the important information needs to be included front and center on the card’s front. Sometimes having a clean and simple design is better than a card full of information, making it difficult to read and understand. Try to include the following in the design:
- Name, include title if appropriate
- Company name
- Phone number
- Email address
- Website address
- Physical address, only if relevant
- If the business is active on social media, you may want to include the accounts on the back.
Try not to clutter the card with too much information.
When receiving a business card, look at it closely. Make note of what impresses you about a card and what leaves you bewildered. Take a look at some cards designed in-house by viewing our gallery. One of the most important job in designing a business card is to engage your audience and to leave a positive impression. Plus, they need to be done creatively, and they concisely must tell someone exactly who you are and what you do.
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