Attending a conference can help you take your business to the next level. However, there are a few things that you will have to do in order to prepare for it.
Preparing for Your Next Conference
Define Your Conference Goals
You should think about what you want to accomplish from attending before going. Business owners often attend to network with their peers, learn new skills, discuss new products or services and possibly look into speaking opportunities. Others may want to get advice from industry experts and leaders.
Business Cards And Other Printed Materials
Conferences continue to be great for networking, so it’s important to have your business cards available and on-hand at all times. Before heading to a conference, allow yourself to take time and review them. You’ll want to make sure the information is correct. If you need new cards printed, allow yourself enough time to get more printed. This can be an ideal time to create a new design or choose a new option for your business card. Check out the large selection of business cards. Then, select a finish or option that best represents you and your business.
Along with business cards, it’s recommended to have additional print materials to hand out. While attending, it’s easy to promote your business with printed materials. At Primoprint, we also offer a large selection of products that you may be interested in such as:
- Business Brochures
- Custom Sell Sheets
- Presentation Folders
The above items are easy for someone to hand out effectively.
Take The Stress Out of Traveling
We all know that traveling can sometimes be tedious and stressful. Fortunately, if you prepare for your trip in advance, traveling will be a lot easier. This can be done by booking your trip a few weeks before, and it may save you money by booking your hotel and flight early. Additionally, allow yourself plenty of time to get familiar with the location; this can include reviewing the traffic route to and from the conference. You can find additional travel tips provided by the Travel Channel.
Find Out About The Conference
Before attending, research the conference and the city before committing. Ask yourself: will this conference be beneficial? You can always read the reviews and if possible, try to reach out to someone who that will be attending or has attended in the past. Look at the schedule of events for each day. Often times, they serve breakfast, lunch and may include a happy hour.
Take Notes or Record Sessions
Conferences give you the opportunity to learn. Be prepared to take notes or record sessions. If taking notes, at the end of the evening, go through and organize them. You’ll want to make sure they’re easy to read and understand when you return home. For more ideas, check out Scott Berkun’s suggestions on how to take notes while attending a conference.
If you received a business card, it’s best to reach out to them following the conference. Take a few minute and send them an email expressing how much you enjoyed meeting them. It’s always good to follow up, as it can lead to a strong business relationship.
There are hundreds of conferences and events happening year-round. Below a few upcoming conferences you may interested in attending. Make sure your business cards are printed and ready to hand out!
- SXSW; Austin, Texas – March 9 – 18
- MarTech; San Jose; CA – April 23 – 25
- 2018 Master of B2B Marketing; Chicago, IL – June 6 – 8
- MozCon; Seattle, WA – July 9- 11
- Content Marketing World 2018; Cleveland, OH – September 4 – 7
- Brand New Conference; New York, New York – September 14 – 15
- INC 500; San Antonio, TX – October 17 – 19
- NAR Real Estate Conference; Boston, MA – November 2 – 5
- Internet Summit; Raleigh, NC – November 14 – 15
If you need help with a custom design for your printed product, please contact one of our graphic designers by completing our online form.