The Benefits and Uses for Bookmarks

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For those of you looking always looking to improve marketing and promotion strategies, take a moment to consider the possibility of bookmarks. They are handy tools for any reader, yet their use extends well beyond simply marking a page in a book. Custom bookmarks can also be used as an incredibly effective marketing tool for […]

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For those of you looking always looking to improve marketing and promotion strategies, take a moment to consider the possibility of bookmarks. They are handy tools for any reader, yet their use extends well beyond simply marking a page in a book. Custom bookmarks can also be used as an incredibly effective marketing tool for those looking to sell their publications or other products.

Here are a few reasons why bookmarks are a very reliable and effective strategy for promotion and marketing.

Compact and Convenient

Thanks to their compact and convenient size, there is no hassle in distributing bookmarks to a wide audience. Furthermore, you can always have enough of them on you to be able to hand them out spontaneously whenever opportunities arise. (Networking event, special event etc.)  The size of bookmarks will also make them more appealing to those interested customers.

Instead of having to lug around a larger marketing tool such as a portfolio or magazine, a bookmark takes up almost no space and fits comfortably in a pocket. Similar to a business card, bookmarks can simply be handed out to people in passing making for a very fast and effective means of promotion.

Affordable

Everyone knows how cheap bookmarks can be, but some may be surprised to know that creating custom bookmarks are also very affordable. Print marketing continues to be a critical component of any successful business, yet one that can end up being cost-effective. The ideal balance is to have effective marketing that generates interest in your product or service without draining too much money. The great thing about personalized bookmarks is how affordable they are. This allows you to spend less time worrying about marketing costs and start putting more money towards creating and improving your product or service.

Familiar Use

There’s nothing worse than relying on marketing your product on an object that people don’t use. For any sort of marketing to be effective, there must be consistent and reliable exposure to an interested audience. This is why such platforms as billboards, television ads, space on public transportation, etc. are the most expensive because they guarantee the heaviest exposure.

Bookmarks provide a great resource to accomplish this requirement. People use bookmarks on a daily basis. This ensures that those who have received your bookmark will continuously be reminded of the product you’re endorsing. Additionally, when receiving your bookmark, potential customers will be more inclined to accept as the gesture seems more like a gift than a marketing tool.

Customizable and Unique

In order for a product to standout amongst it’s competition, there must be a unique element to help separate it from the crowd. Not only are bookmarks a relatively untapped marketing strategy, they are also easily customizable to fit the needs of any desired design and look. This gives promoters the freedom to display their product to their audience how they have envisioned. The sheer uniqueness of a bookmark promotion will also generate additional interest to further separate this marketing technique and help your product standout amongst the noise. 

Looking for a custom design? Contact one of our in-house graphic designers by completing our online form. With book marks, you have the option to select glossy UV coated, matte, spot UV coated or uncoated in a variety of sizes to meet your needs.

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