Top 4 Tips on How to Design a Business Card

Think of your business card as the one tie this potential customer will have with your company. You want them to remember you, not discard you.

Many people undervalue the prospect of having high quality business cards when they’re trying to advance their professional career. It is very important to have a business card that correctly projects the image that you want your company or personal brand to stand for. Think of your business card as the one tie this potential customer will […]

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Many people undervalue the prospect of having high quality business cards when they’re trying to advance their professional career. It is very important to have a business card that correctly projects the image that you want your company or personal brand to stand for. Think of your business card as the one tie this potential customer will have with your company. You want them to remember you, not discard you.There are different stylistic avenues that people take when they’re trying to design the perfect business card. Each individual is different, which means each business card should be different too.They’re like the snowflakes of the business world! Well, Primo Print offer a large selection of printing options and features to create a one-of-a-kind custom business card.

Below are 4 tips for creating a premium business card for you or your business.

1. Keep it Simple – Remember that saying from the 5th grade? “KISS”- well that philosophy applies here too. Stick to the bare minimum of information. Doing this is effective for two reasons. It makes your business card easier to read and it makes the information on your card much easier to remember for those you network with. What phone number do you want people to reach you on? Most of the time it isn’t necessary to include your cell, office, direct line and a fax number all on one card.

Pick the one or two that are the most important and only include those. Another thing to think about are social media icons. Just placing the icons by themselves is usually enough to tell people where to find you on social. It isn’t necessary to type out your handles for each site.

Just seeing the icon tells people you are on twitter, so they can just enter your name into the search to find you easily, without cluttering up your card. Lastly, try to stick to one, maybe two fonts. Putting any more than that will make the card hard to read and will look too busy.

You can create a classic and beautiful business cards by including an elegant logo and accent colors to the design.

2. Size of the Business Card – When people think of business cards there is a typical size that comes to mind: 3.5″ x 2”.  Why not make your card stand out among their stack with an unusual size? The European size is growing popularity in the states (3.375” x 1.125″) or try a square card. We can print 2″ x 2″ business card or 2.5″ x 2.5″ – both options help you to be a little different than the competition. You can read more about square business cards by reading: Be Different, Try Square Business Cards.

3. Utilize your Space – People make the mistake of putting a lot of additional information all on one side, when in truth, a two sided card is the same price as a one, so why not use it! I always think of the second side of a business card like a book cover. It gives you a little taste of what you will find on the other side. Even if you only include your logo, it’s a nice way to introduce yourself. If you have a lot of contact information that needs to be included on the other side, maybe separate it out by putting your web address &/or physical address with the logo on one side.

And if your logo is large on the one side, you can either exclude it or make is much smaller on the contact information side. This will help free up space and make the card less cluttered.

4. Match your Paper to your Business – There are so many different options out there for business card paper. Each one is unique and can help tell your story; so choose one that best fits your business. If you are an organic snack company, I wouldn’t recommend you order a plastic or glossy card. Go for an uncoated paper, such as The ModCard or linen. These papers will help sell the natural, organic feeling you represent.

I had a customer that sold light screens and he chose a frosted plastic card. The card type was perfect for him because it reinforced the idea of light shining through his screens. A clothing company may want to look at the velvet cards because this soft touch card can remind someone how their fabric may feel.

With so many different options, you can really appeal to the senses of touch and sight at the same time. The above are four great ways to ensure that you have an effective and professional looking business card. The main things to adhere to are using the right size for you and your business and not overdoing the design. A simple business card with minimal information is much more effective than one that offers an abundant of information.

Still have questions about your design? Feel free to contact us. We also have on-staff designers that can assist in getting you the perfect design. To get started and learn more about our design services, please click here.  For examples of some of our work, visit our business card design gallery.

 

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Be Creative and Get Noticed with Plastic Cards

Today, the one thing that will give you and your business the best odds of turning someone into a paying customer is leaving a lasting impression.

Printing business cards continue to be one of the best marketing tools for any business. We offer a large selection of printing options including spot UV, glossy, inline foil and other features to make your card stand out and grab attention.

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Printing business cards continue to be one of the best marketing tools for any business. We offer a large selection of printing options including spot UV, glossy, inline foil and other features to make your card stand out and grab attention.

There are times a company wants to select a unique card such as plastic cards rather than a standard paper stock card. Plastic cards are great for membership cards, ID cards, loyalty cards, gift cards and access cards. From our most economical 20PT plastic to our credit card style 30MIL PVC plastic cards, we’ve got something for every budget and need. Below you’ll find some examples of plastic cards.

20PT Plastic Cards

The 20PT white plastic cards are a little thinner than the standard 30mil credit card. These cards are more durable than our standard cards. Our 20PT white plastic card is great for loyalty cards and VIP cards. They are offered with round corners and have a dull/matte finish. Our 20PT frosted plastic card have an opaque and slightly cloudy finish. This frosted effect can give your card and design personality.

Along with the white and frosted card, we offer a 20PT clear plastic card. Make a statement by selecting this type of card as all the colors printed will be transparent. When purchasing our clear card, they are shipped with a protective film that will need to be removed before using.

 

20PT Frosted Plastic Business Card

 

30MIL Plastic Cards

Are you looking for a thicker plastic card? Our 30MIl cards are our thickest and most durable of our plastic cards. They have many options available such as a magnetic strips, signature panel, barcoding, embossed sequential numbering and variable data. They can be used for many things such as gift cards, membership cards, etc. Offered in white, clear and frosted. But it you are looking for color for your card, we offer metallic silver, metallic gold and metallic bronze.30 MIL Plastic Card by Primo Print

 

30MIL Clear Plastic Card

 

30MIL Clear Plastic Card

 

Metallic Plastic Business Card by Primo Print

Keep in mind, all of our plastic cards come with rounded corners. You can find additional information by viewing Plastic Business Cards; Why Your Business Should Use Them. Not sure where to begin int he design process? No worries! Let our design team create your custom plastic card design for you. We’ll take care of all of the details so you can focus on building your brand. Complete our online form here to get started.

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Just Arrived! New Extra Thick Business Cards

It’s easy to get noticed with The ModCard, a 32PT thick paper stock, our thickest stock option available at a fraction of our competitors.

Business cards and postcards continue to be great marketing tools for you and your business. These small but effective tools are great for establishing your brand. It’s important to stand out among your competitors and having a premium business card and a well designed postcard can help.

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Business cards and postcards continue to be great marketing tools for you and your business. These small but effective tools are great for establishing your brand. It’s important to stand out among your competitors and having a premium business card and a well designed postcard can help.

It’s easy to get noticed with The ModCard, a 32PT thick paper stock, our thickest stock option available at a fraction of our competitors. The image below breaks down price comparison with a competitor. The ModCard is available in business cards, trading cards and postcards.

What makes The ModCard different from others? It contains three layers of premium uncoated card stock that are glued together making them a thickness of 32PT. Besides being super thick, what makes this paper stock truly unique is the black center stock that offers a one-of-kind edge like no other! Below you can see the distinct edge, which makes these cards stand out!

Below demonstrates the thickness compared to our 16PT matte business card and our 22PT gloss laminated business card.

The ModCard Thickenss

The 32PT Thick ModCard by Primo Print

modcard-adamWe offer The ModCard sample packet, delivered right to your doorstep. There is no need to question the thickness when you can have them in your hands. Complete our form and you’ll have a collection of some amazing ModCard samples. Need help with a custom design? We’ve got you covered, get started here.

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Inline Foil – Get Noticed with This Beautiful Print Option

Inline Foil uses a special processed foil system that is applied under the 4-color process print to create an array of foil colors. You have the option to select from unlimited colors. Below are some recent print projects that include this printing option.

Inline foil (also known as cold foil) is simple and an affordable way to make your prints stand out from the crowd. With Inline Foil, you can turn a wide range of CMYK colors into multi-colored foils.  Inline Foil uses a special processed foil system that is applied under the 4-color process print to create an […]

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Inline foil (also known as cold foil) is simple and an affordable way to make your prints stand out from the crowd. With Inline Foil, you can turn a wide range of CMYK colors into multi-colored foils.  Inline Foil uses a special processed foil system that is applied under the 4-color process print to create an array of foil colors.

You have the option to select from unlimited colors. Below are some recent print projects that include this printing option. 

16PT Inline Foil Postcard by Primo Print

Inline Foil Postcard

Inline Foil Business Card

Inline Foil Business Card

Inline Foil Greeting Card

 

Inline Foil Greeting Card

Hang Tag for Jewelry

Inline Foil Hang Tag

Inline Foil Postcard Printed by Primo Print

16PT Inline Foil Postcard

Enhance your business card with gold inline foil.

Inline Foil Business Card

At Primo Print, we offer a wide selection of print materials withe the option of including inline foil. Below are our current products that inline foil can be applied to.

  • Business Cards
  • Postcards
  • Greeting Cards
  • Hang Tags
  • Posters
  • Stickers
  • Trading Cards

Keep in mind, inline foil is different from stamped foil. After printing, the product can be stamped with your choice of foil color on one or both sides of the card. Stamped foil colors include silver, red, pink, black, blue, green, gold and copper. Learn more about stamped foil here. For additional information, please view our FAQ section.

Need a custom design? Our graphic designers will be happy to help design your next print project. To get started, please complete our online form.

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