Why Print Is Important for Your Marketing Plan

When it comes to establishing the prefect marketing plan, it’s important to incorporate the right balance of print and online media. By doing so, it not only can help maximize the reach and exposure of your business, but it can also increase ROI for all marketing dollars spent.

Online presence continues to be an important element for small businesses. And while that platform continues to grow, it’s important to not forget about the benefits of all things print. When it comes to establishing the prefect marketing plan, it’s important to incorporate the right balance of print and online media. By doing so, it […]

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Online presence continues to be an important element for small businesses. And while that platform continues to grow, it’s important to not forget about the benefits of all things print. When it comes to establishing the prefect marketing plan, it’s important to incorporate the right balance of print and online media. By doing so, it not only can help maximize the reach and exposure of your business, but it can also increase ROI for all marketing dollars spent.

Even with all the technology within reach of today’s consumer, print continues to be as influential as it has ever been. Did you know that recent studies show that individuals who read print increase their engagement and are able to concentration longer than reading and viewing something online? Website content is often viewed in 15 seconds or less. But, when customers have a print advertisement in their hand, it demands their full attention. This makes them fully focused on your marketing content and the message you want to get across to them.

And an added bonus… consumers still enjoy getting their hands on something tangible. Grab customers attention by printing brochures, every door direct mail postcards, flyers, and business cards, all on premium quality paper, and you may just have yourself a higher ROI than you’ve ever seen before.

Here are a few more reasons why you shouldn’t overlook print in your marketing campaign:

  • Print is engaging and versatile – which makes it a perfect marketing tool.
  • Print is a great way for you and your business to show your creativity. Let your brand shine and show your customers that you look at every detail. Your business can really stand out by including print features such as spot UV, inline foil, stamped foil and more.

Today, it’s become a lot easier to target your audience based on their needs and location. You have a better opportunity to build a stronger relationship with them when the content on you printed material is done correctly. This can be done by reaching customers through every door direct mail postcards (EDDM), door hangers, postcards and more. Whether it’s general information, business updates, event schedules, product specials, or promotional offers, there is always a need to include print marketing to get your message across.

Print continues to be a powerful tool and we can help you print that perfect piece. If you need help with a custom design, our experienced graphic designers will be happy to design your next print project. Please complete our online form to get started. Have more questions? Don’t hesitate to reach out to our customer support staff. They are knowledgable and ready to answer any questions you may have.

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Enhance Your Business Card with Spot UV

What is spot UV? It’s a shiny layer that’s added to the entire card design or selected areas. After printing, a clear glossy UV coating is applied to select areas of the card. Theses areas can be a logo, photo or even as a blind pattern to create highlights, contrast and dimension.

Do you feel you need to take your business card to the next level? Are you wanting to standout from the crowd but not sure how too? Well, it can be done by including spot UV into your design. This effect can completely change the look of your business cards and other printed products such […]

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Do you feel you need to take your business card to the next level? Are you wanting to standout from the crowd but not sure how too? Well, it can be done by including spot UV into your design. This effect can completely change the look of your business cards and other printed products such as postcard, presentation folders and flyers.

What is spot UV? It’s a shiny layer that’s added to the entire card design or selected areas. After printing, a clear glossy UV coating is applied to select areas of the card. Theses areas can be a logo, photo or even as a blind pattern to create highlights, contrast and dimension.

It’s a simple printing process that’s one of the most popular printing techniques available.

Benefits of Spot UV

  • Ultimate Shine
  • Environmentally Friendly
  • Resist Smudging
  • High Clarity

Below are some examples of business cards with spot UV:


Enhance Your Business Card with Spot UV
Business Card with Spot UV Printed by Primo Print

Custom Postcard with Spot UV Printed by Primo Print. We’ve created a spot uv tutorial to help walk you through the design process.

Spot UV Tutorial

Not sure how to include spot UV it into your design? We’ll be happy to help. Please contact one of our graphic designers by completing the online form. We’ve created a spot UV video tutorial, that shows you how to include spot UV into your custom design. Feel free to browse our spot UV photo gallery, displaying a variety of printed products with spot UV.

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Be Different, Try Square Business Cards

First impression can be very important for you and your business brand! Why not select a unique business card such a 2″ x 2″ or 2.5″ x 2.5″ square business card?

Business cards continue to be one of the best marketing tools for any business. We understand the style and design of your business card can be a very personal decision. With that in mind, we offer a large selection of sizes and business card printing options (spot UV, glossy, inline foil etc.). First impression can be very […]

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Business cards continue to be one of the best marketing tools for any business. We understand the style and design of your business card can be a very personal decision. With that in mind, we offer a large selection of sizes and business card printing options (spot UV, glossy, inline foil etc.).

First impression can be very important for you and your business brand! Why not select a unique business card such a 2″ x 2″ or 2.5″ x 2.5″ square business card?

Below are just a few of our square business cards. Not only will they make a great first impression, but they will have people talking about you and your business brand.

Square Velvet Laminated Business Card

Square Business Cards Printed by Primo Print

  • 2″ x 2″ Square Silk Laminated Business Card

Do you need help designing your business cards? We now offer custom graphic design services for all your print projects. Contact us today if you have a question about a product that’s not displayed on our site. We’ll be happy to help you.

Need design inspiration or just want to view some cool looking business cards? Take a look at our business card photo gallery.

Author: Steven Wendt

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Make a Statement with our Luxurious Velvet Laminated Cards

Introducing our new product, the 19PT velvet laminated cards (aka suede cards). We first brought you our premium silk laminated cards and now we are excited to offer our 19PT velvet lamination!

Introducing our new product, the 19PT velvet laminated cards (aka suede cards). We first brought you our premium silk laminated cards and now we are excited to offer our 19PT velvet lamination! Once printed, we laminate both sides with a 1.5mil scuff resistant, soft velvet laminate, giving the card a thickness of 19PT.

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Introducing our new product, the 19PT velvet laminated cards (aka suede cards). We first brought you our premium silk laminated cards and now we are excited to offer our 19PT velvet lamination! Once printed, we laminate both sides with a 1.5mil scuff resistant, soft velvet laminate, giving the card a thickness of 19PT.

 

Velvet Laminated Postcard Printed by Primo Print

Velvet Laminated BUisness Cards by Primo Print

These creamy, soft-touch cards are sure to be attention grabbing, while remaining strong and durable. We absolutely love these cards and we know that you will too. Great for business cards, postcard, save the dates and more. Contact us today to receive your samples.

Author: Steven Wendt

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