The Best Tips on Proper Business Card Etiquette

Business cards are an important part of your networking toolbox. They are such an integral part of our day-to-day activities that many people don’t think much about them beyond their initial design. However, there are a few tricks of the trade – some rules about etiquette – when it comes to giving and receiving premium business cards because it doesn’t matter how well you are dressed or how many conferences you attend if you can’t do this properly.

Business cards are an important part of your networking toolbox. They are such an integral part of our day-to-day activities that many people don’t think much about them beyond their initial design. However, there are a few tricks of the trade – some rules about etiquette – when it comes to giving and receiving premium […]

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Business cards are an important part of your networking toolbox. They are such an integral part of our day-to-day activities that many people don’t think much about them beyond their initial design. However, there are a few tricks of the trade – some rules about etiquette – when it comes to giving and receiving premium business cards because it doesn’t matter how well you are dressed or how many conferences you attend if you can’t do this properly.

Below are a few tips to help you master the finer points. 

Don’t Run Out

Always take a few more cards than you think you’ll need. It’s always hard to estimate exactly how many people you’ll meet, and it’s always embarrassing to meet someone important after you’ve already handed out your meager stack of cards.

If you are going to a networking event, don’t be afraid to take a small stack of business cards (three or four is simply not enough). There is nothing worse than having to tell someone you ran out before you got to them or having to jot down your email address on a random piece of paper. These types of handwritten notes are always the first to be thrown away or lost.Always have business cards with you at all times. You never know when you may need one.

Keep your Business Card Updated

An out-of-date business card is obsolete. There is no reason to give out your card if you have to say, “Oh, my phone number and address have changed.” Make sure all information, especially contact information, is 100% current.

Also, keep the design of your business card updated and relevant. If your business card hasn’t been changed in ten years, it may be time to consider freshening it up a bit. If you need assistance, our graphic designers will help you with the entire process.

Keep Your Business Cards in a Card Case 

Never hand someone a business card that is wrinkled, torn or has a little drop of ketchup from your lunch. Storing your cards in a special case keeps them in mint condition. If it looks like you don’t care much about the card, why should anyone else?

Reciprocate Interest

When someone asks for your business card ask for theirs in return. If you reciprocate interest in another’s business, it can do a great deal for your reputation. Even if you aren’t totally sure you need the other person’s card, ask for it anyway. 

Make a Comment

When someone gives you their business card make a comment on it. Do a brief scan of the card and pick one point that is worth mentioning. Tell them how much you like their logo. Compliment their great tag line. Do your best to make a sincere comment that shows you are truly interested in them. This is a simple courtesy and can encourage others to reciprocate the interest in you.

Follow Up

If you took a business card from someone, it’s best to follow-up with them. You don’t have to schedule a dinner date with everyone you met, but you should make some type of connection. After a networking conference or even a small business interaction, send an email, write a card or make a phone call to see if this is a relationship worth pursuing. Business connections are only as useful as the effort you put into them, and following up is the best way to get the most value out of your new cards.

Contact Primo Print, a leader in silk business cards, by calling 888-822-5815 or by completing the online contact form.

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Tips on How to Design a Business Card for Your Business

Once you set up shop wherever it may be, what’s the best way to get your business to branch out and flourish? A simple yet powerful little tool called a business card. Never underestimate what a company card can do for your image, brand, and sales.

Do you own a small business? Many small businesses these days start out in very humble circumstances out of someone’s basement or even garage as was the case with Google. Once you set up shop wherever it may be, what’s the best way to get your business to branch out and flourish? A simple yet […]

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Do you own a small business? Many small businesses these days start out in very humble circumstances out of someone’s basement or even garage as was the case with Google. Once you set up shop wherever it may be, what’s the best way to get your business to branch out and flourish? A simple yet powerful little tool called a business card. Never underestimate what a company card can do for your image, brand, and sales.

Here are a few ideas that can help even the smallest small business.

Budget

Do you have funds for a nice card? If not, find the money. Before you go rushing off to the nearest printing press or online store, take a moment to budget for your business card. Start small if you need to, but work up an advertising plan that includes business card expenses.

Business Cards Design

Do the best design job you can. Focus on color, font, and size, but also make sure you include all the right information too. Your company name and logo are absolutely essential. A picture of yourself is a plus as well. If you need assistance, we offer custom graphic design services for business cards, EDDM postcards, brochures and more. 

  • Colors. Color is more important than you may realize. A person is more likely to toss a business card without color and keep the one with color. The next thing you will need to decide on is what colors go well with your business. What colors will attract, impress, or initiate a potential sales call? Go through the color wheel and mix and match shades to make your card stand out from all the rest.
  • Fonts. Choosing the best typeface is also important. You want it to complement your business. Narrow down a few fonts you like and test them out with your company name. Your objective should be something bold and legible. Be sparing with your font size so you can fit your address and social media locations.
  • Size. There really are no rules when it comes to what is the proper card size to make your business card. This really depends on how much you are willing to spend. Do you want 500 small sized or 250 large sized?

Make Your Business Card Memorable

At Primo Print, we now offer velvet laminated business cards and postcards witht he option to include spot UV. Highlight a logo, image or pattern with spot UV.

Velvet Laminated Business Card with Spot UV

If you want to go beyond the dull card of basic white with black letters than this is your chance to make your business cards memorable. Give your card a uniqueness that showcases what your business has to offer. Are you an architect? Design a card that a client can fold into a miniature house. Does your business sell confectioneries? Add a sweet smell of sugar that a potential customer will not be able to resist.  Are you a designer? Consider an appealing silk business card.

The Personal Touch

Perhaps the most important aspect of a business card for small businesses is of course how you present it. Personally handing out your card is the best way. It may be hard to have a cold conversation with someone about your business, but if you are prepared with a well-designed business card, you’re one step closer to a future sale.

Print Your Business Cards

At Primo Print, we are the industry leader in spot uv gloss, silk laminated, foil and specialty printing. All of the products are printed in the USA and Canada. Contact a representative today by calling 888-822-5815 or by completing the contact form.

Author: Steven Wendt

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10 Crucial Parts to an Effective Business Card Design

Silk Laminated Business Card with Prink Stamped Foil and Spot UV Printed by Primo Print.

Your custom business cards are an extension of your company, and the people behind it. With this in mind, there are several considerations to make when designing your cards. Sometimes these simple networking tools can make an impression on customers and clients created before they get a chance to meet you in person, and your […]

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Your custom business cards are an extension of your company, and the people behind it. With this in mind, there are several considerations to make when designing your cards. Sometimes these simple networking tools can make an impression on customers and clients created before they get a chance to meet you in person, and your card will be testifying on your behalf. Their appearance can enhance the credibility of your business and create an image of professionalism.

However, a poorly crafted business cards can kill business opportunities and reflect badly on your company. Be sure you reflect on everything before going to print. If you need help with a design, we now offer graphic design services

Information for your Business Card

1.   Names: The names on your business card should typically be the most prominent features. This should include the name of the businesses, or organization, the specific individual, along with their job title. The size and placement of names should involve careful consideration to gain the maximum effect. I.e. should the name of the company be the most prominent or should the focus go to the name of the employee?

2.   Address: If your business has a physical location then an address, or mailing address, should  be on your business card. You could even add a map to the back of your card to give it a unique touch and make it simpler to find your business if most of your business is done in a physical location. If the company is based exclusively online then this is not necessarily an important feature for the card.

3.   Phone Numbers: If a business person has multiple numbers that are used for different purposes, the most direct line should be listed first. Also, it is a good idea to have the numbers separated with characters such as hyphens or periods to keep them readable. Make sure to be consistent with the style you choose and check the information for accuracy.

4.   Web Presence and Email: Your web presence is a vital component of your business and you want potential customers to have the ability to contact and learn about your company online. Including the company website is essential for an online business and is also a fine move for a brick-and-mortar company. Your own email address is also a necessity for a modern card, while social media links are another way of connecting with your customers and letting them know that you on top of new marketing strategies.

5.   Tagline or Description of Services: A tagline or a concise description of your business can  communicate useful information for customers. You can also include a small list of products or services.

6.   QR Codes: Adding this interactive feature to your business card will allow clients to scan it with their smart phone and be directed to your website. The QR code can link to a website, landing page or a video that explains your products or services.

Designing Your Business Card

At Primo Print, we offer a large selection of business cards and printing options. Select the right realtor business cards including 14PT, 16PT and thick 32PT business card. Make a statement.

7.   Logo: If you have a logo then using it on your business cards can help you establish your company’s identity and provide customers with a memorable image to relate to it.

8.   Product Images: If your business revolves around selling a product or even several products you can select a few of the best-selling items and feature them on your business card.

9.   Color: Although a splash of bright colors may make your card stand out, it is not always the best route to take with a business card. Choosing complimentary colors that are pleasing to the eye can add to the professional appearance of your card. Of course, it should be consistent with your logo, and company branding.

Before you choose your favorite color for designing your business cards, postcards, brochures or other printed marketing materials, think about the emotion that color evokes. Is that the emotion you want prospective clients to associate with your brand?

10.   Readability and Decorative Elements: When you choose the font size and style you need to make sure that it will be easy to read once it is printed. This includes color choice and the decorative elements on your card such as boxes and lines that can be used to separate information.

Incorporating useful information and an effective design into your business card can boost your networking prospects and build credibility for your company.

Paying attention to the outlined elements above can help you on your way to creating the perfect business card. Check out our previous blog “Business Card Ideas for Small Businesses” to learn more about creating the perfect business card. For questions about business cards, please contact us by calling 1-888-822-5815 or by completing our online form.

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