Small Business EDDM Marketing Checklist

Primo Print now offers full service EDDM.

Despite the popularity of today’s Internet-driven marketing tools such as social media, search engine marketing, and commercial email, EDDM marketing remains one of the most affordable and cost-effective techniques available to small businesses.

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Despite the popularity of today’s Internet-driven marketing tools such as social media, search engine marketing, and commercial email, EDDM marketing remains one of the most affordable and cost-effective techniques available to small businesses.
Research has shown that 40% of customers will try a new business after receiving a direct mail offer, with a typical direct mail campaign generating a 13 to 1 return on investment. The US Postal Service offers a highly affordable direct mail program for local businesses called EDDM, or Every Door Direct Mail.  You simply use our free online mapping tool to choose the delivery date, zip codes or specific letter carrier routes within those zip codes that best match your targeted marketing area.

Best of all, you’ll save the cost and hassles of a mailing list, shipping and postage permits, paying less than 16 cents per postcard delivered in addition to the cost of postcard printing.

To help you plan and keep your direct mail marketing campaigns on track and as cost-effective as possible, we offer the following checklist that will help you realize the maximum return on your marketing investment.

SEE ALSO: Grow Your Business by Using Every Door Direct Mail Postcards

Identify Your Best Audience

The more targeted your message is to a particular audience, the better response and return you’ll receive. Identify the type of audience you wish to reach – whether that’s an existing customer or a new prospect – and customize your message and offer that will best “speak” to that recipient. Available in a variety of sizes and printing options to meet you and your business needs.

Select Your Target Area

Instead of shopping for the right mailing list, the Every Door Direct Mail program means you simply select those zip codes and carrier routes that best target the hottest prospects for your advertising message. Most retailers have a clearly defined geographic radius around their location that accounts for the majority of their business. All you need to do is match your “prospect zone” to the existing zip codes and carrier routes.

Below is a video walking you through the process of selecting a route. (Select 1, 2 or 3 mile radius).

Customize Your Postcard Design

A well-designed postcard that matches the interests and needs of your target prospects will deliver the best results. Keep the following points in mind when laying out your postcard mailer:

  • Write a straight-to-the-point headline that grabs your audience’s attention.
  • Remember that pictures truly are worth a thousand words.
  • Take advantage of color and layout to attract attention and reinforce your brand’s familiarity.
  • Keep your text as brief and readable as possible, using bullet points or numbers to summarize your key selling points.
  • Don’t forget to include all of the basics that prospects will want to know – complete business address, phone number and hours of operation, website and email addresses, and your social media contact buttons.
  • Crisp printing will present you as a professional committed to high quality.

Need help with a custom design? Contact one of our in-house graphic designs by completing our online form. They will be happy to assist you with a custom design.

SEE ALSO: How to Create an Original and Effective EDDM Postcard

Write “Selling” Content

Avoid the fluff and focus on content that helps recipients solve a problem, get a question answered, or improve their life. Prospects aren’t as interested in reading a laundry list of your company’s features as they are in learning how they could benefit from those features. Don’t forget to include authority-building testimonials and professional certifications if you have them.

Compelling Offer with a Clear-cut Call to Action

Whether your mailer is intended to spur an immediate sale or attract leads for a future marketing effort, be sure to tell recipients exactly what you want them to do next – and offer a compelling and rewarding reason to do so. This can be done by including a discount on products or serviced or coupon codes.

Consider the Timing of Your Mailer

You want to make sure that your postcard mailing is reaching your audience when they’re most likely to respond. Consider follow-up mailings to boost your overall campaign response rate.

Measure and Track Your Results

Keep track of the number of responses as well as the number and amount of sales for each of your mailings. If you mail out on a regular basis, test different headlines and offers. Compare the results with previous mailings and repeat the most profitable campaigns.

The above information will be helpful whether you are looking to sell more items to current customers or if you’re prospecting for new leads. If you have any questions about EDDM, feel free to contact one of our customer support representative. Take a look at some of our designs by  viewing some EDDM print examples. Not familiar with what Every Door Direct Mail. Learn more about every door direct mail by reading more of our EDDM postcard blogs.

Full Service EDDM Tutorial Video

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Grow Your Business by Using Every Door Direct Mail

reach potential customers with EDDM postcards. Learn how EDDM can help grow your business.

At Primo Print, we are excited to announce our new full service EDDM, reaching customers is now easier than ever. With full service EDDM, you’ll be able to target potential customers from the convince of your computer. Below, we have included tips on how to grow your business while using this powerful and effective marketing […]

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At Primo Print, we are excited to announce our new full service EDDM, reaching customers is now easier than ever. With full service EDDM, you’ll be able to target potential customers from the convince of your computer. Below, we have included tips on how to grow your business while using this powerful and effective marketing tool.

Reach New Customers

EDDM is an effective marketing tool that allows any size business (large or small) reach new and potential customers. With our premium-quality, oversized postcards will help you and your business make an impression on possible customers and saturate the local market. Just select a mailing route or zip code you would like to target. You can do all this at the comfort of your computer. It’s easy to put your business in front of the people who matter most. Get started today!

Businesses that often use every door direct mail include:

  • Realtor
  • Real Estate Agent
  • Pizza Delivery
  • Restaurants
  • Dry Cleaners
  • Hair Salons
  • Boutiques
  • Dentists and more!

Increase Revue and Sales

This is a common goal for any business owner. By using every door direct mail, it’s easy to reach out to your existing customers and reach new customer with promotions, deals and information that will generate ROI.

SEE ALSOMarketing Tips for Your EDDM Postcard Campaign

Business Grand Opening or Re-Location

When conducting a Grand Opening, the common goal is to generate as much for traffic and awareness as possible. The more people that know about your business, the more traffic and potential revenue. Additionally, EDDM is great for business that are relocating. Keep your existing customers in the loop.

Announce New Services and Products

A great way to ensure that your customers stay with your business can be done by continuously introducing new services and products that they are interested it. Allow yourself to reach out to your customers and find out what products or services they may be interested in. It’s a great way to generate buzz and an effort to differentiate your business from competitors.

SEE ALSOIs Every Door Direct Mail the Right Marketing Campaign for Your Business?

Promote Special Events or Promotions

Are you searching for a way to promote a fundraiser or a special event? EDDM postcards enables you to reach local cliental and a simple way to promote an event or special offer. Keep the message short and to the point. This can also help build your brand and allow your business to be a household name in the community.

The above suggestions are helpful when you are wanting your business to connect with your local customers. Not only can every door direct mail increase sales, they can help improve lead generation, sales and ultimately the success of your business.

Questions or concerns about EDDM? Please contact one of our customer service representative, they will be happy to assist you.

Are you looking to create a custom design for your EDDM postcard? We’ve got you covered. Click here to complete our graphic design form and one of our in-house designers will be in touch with you soon.

Save Money, Save Time and Get Noticed with EDDM.

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Every Door Direct Mail Postcards and Real Estate Agents

Real Estate agents looking to be number one in their specific area are quickly finding out that every door direct mail (also known as EDDM) is not only an excellent marketing tool, it is also the smartest way to go.

We’re all looking for some proven method to promote our business and products. The Real Estate business is no different. Real Estate agents looking to be number one in their specific area are quickly finding out that every door direct mail is not only an excellent marketing tool, it is also the smartest way to […]

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We’re all looking for some proven method to promote our business and products. The Real Estate business is no different.

Real Estate agents looking to be number one in their specific area are quickly finding out that every door direct mail is not only an excellent marketing tool, it is also the smartest way to go.

Whether you are advertise homes that just became available, open houses or other Real Estate related community events, EDDM is the right way to get the job done. Once the real estate EDDM postcards have been designed and a marketing plan is in place, all you’ll need to do is drop off the postcards to the nearest postoffice. Simply choose your drop date up to 30 days in advance and see your postcards hit doorsteps in days!

Another positive aspect of every door direct mail (also known as EDDM) is that you can target specific neighborhoods and zip codes, as you attempt to attract the prospective home buyers who may actually be interested in home you have to sell. The bottom line is this, your marketing dollars will only go where you want them to.

There is no question that every door direct mail postcards are a great tool for marketing, but it is even better for a Real Estate agent. Below are just a few reasons why.

  • You are thinking about a past client or a future one, clients are all potential buyers, which is why EDDM can be used to keep your name on their radar.
  • Maybe you have your eye on another neighborhood to expand your possibilities, where you can advertise yourself as the person to go to if the homeowner is interested in either selling or trading up.
  • Because nothing is set in stone, you can promote your Real Estate business in one area and change it if the response is not what you expected.
  • You can also implement technology into your EDDM by adding quick response codes where you can lead your potential buyer to other areas for possible business opportunities like a website or even a quick dial to a phone number that they can talk to someone at the other end.

The possibilities are endless and the results are positive, which is why EDDM is fast becoming the wave of the marketing future.

As an EDDM postcard printer, we offer a large selection of EDDM postcard options including size, paper stock (14PT or 16PT) and finishes. Choose from our premium paper stock with glossy UV,  matte, spot UV, 100LB gloss cover and matte with spot UV.  Additional printing options include printing on both sides of the postcard and bundle options. (bundles of 100 or bundles of 50). Simply register on the USPS site for EDDM and your advertisement will be delivered to every door on a route for as low as 16¢ a piece!

Looking for additional products, look at our real estate printing page.

Need help with designing your EDDM postcards? We can help! Complete our graphic design form and one of our experience graphic designer will be in touch with you shortly. They’ll walk you through the entire design process.

Questions about EDDM? Contact us here.

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Helpful Tips on How to Market Your Business with Postcards

Postcard marketing takes advantage of its simplicity and easy to read message. Below are some reasons why you should use postcards to market your business.

Getting the word out about your business, product or service does not have to be costly. Some of the old-fashioned marketing methods work very well, such as the proven tool of printing postcards. Postcard marketing takes advantage of its simplicity and easy to read message. Below are some reasons why you should use postcards to market […]

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Getting the word out about your business, product or service does not have to be costly. Some of the old-fashioned marketing methods work very well, such as the proven tool of printing postcards. Postcard marketing takes advantage of its simplicity and easy to read message. Below are some reasons why you should use postcards to market your business.

Grab Their Attention Immediately

Using bold colors and legible and large fonts can help grab the recipient’s attention immediately, allowing you to deliver your message to a wider audience. Including a large and attractive single photograph can also grab their attention and can address their need for your services or products.. A good image can stir emotions quickly. While the picture gets their attention, your brief message explains all they need to know about why they should contact you.

The Messages Gets Read

One of the reasons postcards work so well is because people understand your message and see it immediately. There is no need to open an envelope, or having to flip through several pages find your message. It is all right there in front of them – instantly – and they can read it quickly.

Include Coupons to Increase Sales

Postcards are large enough allowing you to include a special coupon in the design that will help get the recipients moving on your offer. Their size enables your customers to place your postcard or coupon someplace where they can see it often or on the refrigerator. Read more advantages of using postcards from a previous blog.

Business Postcards Printed by Primo Print

Test Your Market

Because of the low cost, postcards can be used to test new products, test a new area for responses, or even to test a new price range on a new or upgraded product. If you track the results of each campaign, you can seek to improve it each time, making your campaigns even more effective.

You can also add value to your postcard by putting something of value on it that will cause your customers to want to keep it. This enables your business to be seen over and over again for months and possibly even for years.

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