Every Door Direct Mail Printed by Primo Print

Every door direct mail is a mailing program offered by the USPS that allows small businesses to market local clientele. Business owners can easily choose a specific mailing route (or by zip code) to promote their products, services, promotional events and more.

Every Door Direct Mail offers affordable targeting marketing for small and local businesses. Reach more customers by using EDDM postcards from Primo Print.

Expand Full Article +

Every Door Direct Mail offers affordable targeting marketing for small and local businesses. Reach more customers by using EDDM postcards from Primo Print.

We now offer custom graphic design services if you need assistance in designing an EDDM postcard.

Author: Steven Wendt

Close

The Benefits of Adding EDDM to Your Marketing Plan

The primary benefit of this service is to reach a local audience to increases your profits and EDDM postcards can help.

The United States Postal Service has a method for you to reach local prospects for your business called EDDM, also known as every door direct mail. You literally send your detailed message to every door on a postal route in an area you choose. The primary benefit of this service is to reach a local […]

Expand Full Article +

The United States Postal Service has a method for you to reach local prospects for your business called EDDM, also known as every door direct mail. You literally send your detailed message to every door on a postal route in an area you choose. The primary benefit of this service is to reach a local audience to increases your profits and EDDM postcards can help.

Save Time and Money by Selecting Routes

Do you want to reach your entire city, a radius from your business or just one zip code? Print your every door direct mail postcards, choose the size of a route and send up to 5,000 EDDM postcards per day per zip code. Every door direct mail is easier and costs about as much as an email marketing campaign. With email marketing you spend time:

  • Creating a mailing list
  • Getting your audience’s permission to contact them
  • Writing or hiring a writer to create content for the list

Consider your hourly rate for these actions, how much does your email marketing campaign cost per person on your list? By engaging Primo Print for your EDDM campaign, the costs are between 21 cents and 75 cents per person.

Now Offering Full Service EDDM

Reach customers as little as 25 cents per home including postage!

Reach Local Businesses and Consumers

Is your internet marketing campaign reaching your target market? While search engine and social media marketing methods embrace localization, the EDDM postcard service already reaches the potential clients surrounding your business. With internet marketing, your contact list includes people from every location. With Every Door Direct Mail, you know they are close to you because you chose the route. Since EDDM reaches every door on the route chosen, you can reach businesses as well as consumers, making sure your message is in their hands. You can exclude businesses too and only reach households on the route. You build your brand and expand your reach with this service.

Get a Higher Return On Investment

Every door direct mail gets a higher return on investment than other marketing methods. Why? Well, here are three reasons:

  • People move and are no longer your target audience. With EDDM, you reach the new person at the location.
  • People like to buy from someone that shares a common ground. Using EDDM to target the neighborhoods around you business gives that common ground.
  • People trust those they can see or check on in-person. EDDM reaches the people that physically can come to your office or retail location.

For additional information on EDDM, read our previous blog How Every Door Direct Mail Can Help Your Business. Print your every door direct mail postcards with Primo Print, an online printing company. We work with small business to create and print their mail pieces. The EDDM postcards can include menus, coupons, special event announcements, store maps and more. You create a message that gets customers to your door or directs them to your website. Learn more about your customizable EDDM options by contacting Primo Print, an online printing company.

Author: Steven Wendt

Close

How Every Door Direct Mail Can Help Your Business

18PT Postcard C1S by Primo Print. Coated on the front, no coating on the back for easy writing with a pen.

Many small and local businesses wonder what the best method is for finding new customers and getting the word out about their products or services. Today, business owners are utilizing the power of the internet; some prefer face to face marketing, and others use local mail.

Expand Full Article +

Many small and local businesses wonder what the best method is for finding new customers and getting the word out about their products or services. Today, business owners are utilizing the power of the internet; some prefer face to face marketing, and others use local mail.

All of the methods have their own pros and cons, while they are all different when it comes down to how much money is spent and the effort required for each marketing campaign. 

One option which has seen a recent uptick is usage is direct mail, specifically every door direct mail (EDDM), a service offered by the US Postal Service.

EDDM’s popularity lies in its simple use and ability to far reach: no specific addresses are needed to be collected by the business for the postcard to be sent out. A local business simply selects a zip code, address area, or mail route, and provides the necessary EDDM postcards to the post office.  

Then, the USPS will deliver every piece of mail supplied to the specified EDDM route. Business mailings must include at least 200 mail pieces and can’t exceed 5,000 per day.

One of best aspects of Every Door Direct Mail is the flexibility, as advertisements mailed can include a variety of messages, but they must meet the size requirements. Some great examples of how businesses are using EDDM include coupons, menus, grand opening announcements, general announcements, giveaways, contests and many more. 

EDDM is cost effective, with prices starting as low as 16 cents per piece of mail, depending on the size and route chosen. 

New: Full Service EDDM

At Primo Print, we are excited to offer Full Service EDDM along with our Print Only service. By selecting full service EDDM, you can send high quality postcards from your computer to your customer’s mailbox for as little as 25 cents per home including postage!

Full Service EDDM Tutorial:

We also offer design services to ensure that your EDDM postcard grabs the attention of potential customers.

We offer custom postcards that fit the Postal Service’s specification for every door direct mail. Once the customer provides the desired size and design, the post cards are created and delivered to the small business. 

Once the company has received the postcards, the next step is to drop them off at their local post office with the specified routes. Business owners can then sit back and watch as their postcard travels to exactly where they have assigned them too. Nest – enjoy an increase of traffic to your business! 

As the internet becomes more and more widespread, many customers still choose to discover local businesses online. However, every home in the US has a mailbox, and paper mail is the easiest way to reach new customers. Research found that coupons received in the mail have a 35% redemption rate.

EDDM expedites and simplifies this process, and is a fantastic tool for small and local businesses to reach potential customers. Contact us and learn more about how EDDM can help your business. 

Author: Steven Wendt

Close