How to Market and Gain New Customers with Custom Flyers

100LB Gloss Book w/ Satin Coating. Printed with a protective satin aqueous coating.

Affordability, versatility and design possibilities are common reasons why businesses need flyers. Whether you want color or black-and-white designs, create ads that stand out among all of the rest, using custom printed flyers is the best way to grab people’s attention, even for a few seconds. Read below to learn more about the benefits of […]

Expand Full Article +

Affordability, versatility and design possibilities are common reasons why businesses need flyers. Whether you want color or black-and-white designs, create ads that stand out among all of the rest, using custom printed flyers is the best way to grab people’s attention, even for a few seconds.

Read below to learn more about the benefits of business flyers, and we have included helpful tips on how to design an effective flyer.

The Importance of Flyers

Long before the Internet, businesses used flyers to promote important causes and events. Flyers are important because they are cost-effective and simple to create. Not all businesses can afford a large advertising budget and create multiple marketing campaigns.

Flyers are easy to produce, hand out, hang up in stores, parks and on bulletin boards at your local coffee shop. Designing flyers with bold and eye catching colors, there will be no problem finding viewers. For information about colors, visit our previous blog – Colors Speaks Louder Than Words.

18PT Postcard C1S by Primo Print. Coated on the front, no coating on the back for easy writing with a pen.

Features of Good Flyers

To enhance your flyer, include a bold title and headline that stands out more than the additional content. The headline is important and consists of the first words that introduce the overall message. After the header, write the body of the message, using clear, concise sentences, short paragraphs and to the point. Customers can get distracted easily if the flyer offers too many details. Include a “call to action” in the flyer that explains to the customer what action they need to take.

The design part is usually the easiest part of the process. Whether you’ve already got a design, have a general idea, or need some help with a custom design, we can help!  There are no limits to creativity when it comes to marketing. First, know your audience and know what they would want to see as consumers.

Incorporating flyers into your marketing campaign is easy and cost-effective. You can use flyers for various reasons to promote store openings, business seminars, speaking events and more. Contact us today if you have general printing questions about printed flyers. We offer a variety of printing options for flyers, request a free sample packet to view some of our printed flyers.

Author: Steven Wendt

Close

Learn How to Promote Your Business With Flyers

Using flyers is a great way to promote and bring awareness to a business especially if you are new to town or if you have just started your business.

Whether you are working to grow a local business or if you are trying to launch a new business from the ground up, using printed flyers is a great way for you to reach local customers. They are great for getting the word out to the public quickly and easily, making it an effective form […]

Expand Full Article +

Whether you are working to grow a local business or if you are trying to launch a new business from the ground up, using printed flyers is a great way for you to reach local customers.

They are great for getting the word out to the public quickly and easily, making it an effective form of advertising.

Cost-Effective

Compared to other marketing strategies, flyers are extremely cost-effective and can increase the success of any marketing campaign. Whether you’re handing them out at a small event or large event, it’s easy to place them into the hand of potential customers.

Design

Don’t let your flyers to get unnoticed or gets lost in the crowd. Make them stand out. The design process is something to take into careful consideration. Try to use one or two fonts throughout the design and choose fonts that are easily legible. Stay clear from decorated or stylized fonts as they can make the flyer difficult to understand.

The main objective is to attract and build interest of your products and services your business has to offer. At Primo Print™, we offer a variety of sizes, coating, paper stock and folding options to allow your flyer to get noticed. Also, if you need assistance in designing a flyer, please fill out our graphic design service form.

Tracking

When designing your flyer, it’s important to incorporate a way that you’ll be able to keep track of the response rate from customers. There are a variety of ways this can be done. You can include a special offer that is available for a limited time, a promotions; such as buy one, get one free, including a QR Code that links to a particular page or image on your business website or offering a discount. This information will help you with any future promotions.

Local Distribution

Using flyers is a great way to promote and bring awareness to a business especially if you are new to town or if you have just started your business. Local distribution give you the ability to share your business brand, bringing customers to your storefront while also generating brand awareness. Whether you are living in a small town or a big city, distribution of flyers is simple and does not require a lot effort.100LB Gloss Book w/ Satin Coating. Printed with a protective satin aqueous coating.

 

Branding

Branding is essential for all types of businesses. Without branding, your company will get unnoticed. Advertising with flyers, makes it easy to share your brand, products, services, company message, and the overall look and feel of your business.

Whenever you are trying to build a brand or a successful business locally or online, branding is important. Using flyers for the branding you want to share is one of the quickest ways to spread your logo, motto and more information about your company.

Knowing how to incorporate flyers into your marketing campaign is a great way for you to take your company to the next level, whether you are selling products, services or simply trying to spread brand awareness of your company to individuals.

The more time and effort you put into your printed flyers for your business, the easier it is to attract potential customers and to build loyalty from those were genuinely interested in your company and what you have to offer.

If you have any questions about flyers, feel free to contact us by filling out the contact form. We offer a variety of printed materials to help your business grow, including Every Door Direct Mail postcards.

Close