Tips on How to Create an Effective Brochure

Brochures are great for discussing and displaying what your business or organization has to offer. So, it’s important to make sure you create the brochure appropriately, making it a dynamic marketing tool for any business.

Brochures are great for discussing and displaying what your business or organization has to offer. So, it’s important to make sure you create the brochure appropriately, making it a dynamic marketing tool for any business. We’ve include some helpful tips below, from selecting the right size to the appropriate content, to make your brochure a […]

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Brochures are great for discussing and displaying what your business or organization has to offer. So, it’s important to make sure you create the brochure appropriately, making it a dynamic marketing tool for any business. We’ve include some helpful tips below, from selecting the right size to the appropriate content, to make your brochure a success.

Creative Design

The design can attract potential customers and is considered very important. A poorly designed brochure can turn off the readers and possibly make your business look unprofessional. It’s best to keep the design clear and simple.

You’ll want to make sure the images and content are easy to read and most importantly, able to be understood easily. Including colorful graphs or statistics can be helpful, but make sure the consumer can easily understand the message you want to convey. A confused consumer can result in a lost sale. If you’re having a problem coming up with a design or have no idea where to start, our graphic designers will be happy to assist. View our graphic design services.

The Cover

Selecting the image and design for the cover is important. Similar to a thesis statement, your goal is to grab the readers attention and have them continue to read the brochure. Without a good looking cover, the brochure can be overlooked. The brochure cover should create an emotional connection, from curiosity to excitement. Be creative, so it will make people want to continue reading.

The Content

Print Brochures with Primo PrintNow that you have captured your readers attention, it’s time to create the content. The next step is to present your message and offers in detail. You’ll want to include content that brings awareness, drives sales, or boosts repeat purchases. Once you have determined the purpose of the brochure, you’ll have a better understanding how to arrange the content and ranking of their importance. One thing to remember, however, is that people like clear, concise content. Try to remove all fluff and unneeded text. The shorter and to-the-point it is, the more likely people will read the entire brochure.

Folding Options and Size

A popular layout that’s chosen most often is the basic tri-fold. Most commonly included in a marketing campaign, as they are great for showcasing a business, promote a brand, or highlight products and services effectively. Depending on the use, there are other folding options and sizes to select from including the half fold, z-fold, roll fold and more. For more details about each folding option, check out the different folding options we offer.

Brochure Folding Options Available

The size should be long enough to cover the subject, but short enough to make the brochure interesting. The more products and services your business offers, the brochure size tends be larger, to accommodate the information. Keep in mind, if your business offers thousands of products or services, that doesn’t mean you need to try and include all of them. You can always send readers to your website for more details or to share information on topics not covered in the brochure. View our brochure photo gallery.

Paper Stock

Once printed, brochures have a tendency to have a longer-shelf life than other marketing materials, so the paper stock you choose, is very important. Often times, this can be overlooked. Selecting the overall thickness of the paper stock and choosing the coating can play in an important role. Selecting a glossy paper can give it a more appealing look and using a thick paper can make it look more professional.

We offer different types of paper thickness (100LB, 70LB and 80LB) and coatings such as aqueous, satin, glossy uv and no coating. Depending on your message and target market, the paper stock can play an important role in the design. We’ve written a previous blog that may be helpful on choosing the right paper stock.

As you can see, there are a lot of options and variables that can impact the brochure. But when designed properly, your brochure can really take you places.

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Design Spotlight: How We Created Essent Medispa Logo

A few weeks ago a new customer came to us in need of a logo. Continue to read on the design process for Essent Medipa.

A few weeks ago a new customer came to us in need of a logo. She was starting a Medispa and had an idea to use a Peacock as her visual. She even had a drawing of the bird that she though we could use as starting point or reference.

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A few weeks ago a new customer came to us in need of a logo. She was starting a Medispa and had an idea to use a Peacock as her visual. She even had a drawing of the bird that she though we could use as starting point or reference. The peacock was to make the shape of an “S” and she wanted to include two birds facing each other, almost making a heart in the center.

The drawing she provided was very detailed. We needed to simplify it in order to allow it to produce well at a small size. It also needed to be shaped a little differently so that if formed an “S”. As our graphic designer started on the outline of the design, they wanted to get her feedback – to make sure the design was going in the right direction. The client liked the start of the bird, but thought that the neck needed to be curved more and that the “S” shape would be more defined.

Graphic Design Service by Primo Print

 

Graphic Design ProjectOnce the outline was adjusted and approved, it was time to add some color. We sampled a few different color pallets, but found a beautiful photo of a Peacock feather. This would make the perfect pallet.

Logo Design Color Pallet

Finding the right font was challenging. We needed to find one that was simple and clean, so it didn’t take away from the bird design, but also allowed the logo to feel fluid and soft. After playing around with different fonts, we decided on Alright Sans Light & Dancing Script.

Alright Sans Light is a contemporary font. It offers a friendly tone and is described as clean and warm. This font works well across different types of print media and can be reduced in size and can still be clear to read.

Dancing Script is described as a casual script. The letters seem to change in size slightly and bounce. This is a popular font for designs that are informal, friendly and offer an informal look.

The customer was very happy with the end result. The logo will be used on their website, business cards & other printed material such as flyers, notepads and more.

Final Logo Design

For more information on how we can help you with a logo design and custom business card, please fill out the design form and one of our designers will contact you shortly!

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Why Simple Business Card Designs are Effective

You can create a classic and beautiful business cards by including an elegant logo and accent colors to the design.

Some businesses love to create business cards that are colorful and busy. This may be an effective strategy for some industries, however, more businesses are choosing to use a simpler design for their business cards.

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Some businesses love to create business cards that are colorful and busy. This may be an effective strategy for some industries, however, more businesses are choosing to use a simpler design for their business cards. You can create a classic and beautiful business cards by including an elegant logo and accent colors to the design. We discussed selecting colors for your business cards in a previous blog here.

Keeping it clean and simple can be a good approach that can appeal to prospects and clients who wouldn’t be impressed by a busy design. The information on the card is clear and concise. You can always add printing options such as spot UV and stamped foil to enhance the look of your card.  At Primo Print, we offer a large selection of printing options and paper stock thickness (14PT, 16PT, 22PT, 32PT). If you need help with a custom design, please contact one of our graphic designers by completing our graphic design form or contact us here.

Below are some examples of business cards with simple designs. You can view other designs here.

Custom Designed Business Card by Primo Print

Simple Business Card Design

32PT Thick Business Card

View our business card photo gallery.

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Design Feature: Guardian Solutions

A recent customer came to us with a need for a logo. They are a new company called Guardian Solutions who offer financial planning, located in Atlanta.

A recent customer came to us with a need for a logo. They are a new company called Guardian Solutions who offer financial planning, located in Atlanta.

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A recent customer came to us with a need for a logo. They are a new company called Guardian Solutions who offer financial planning, located in Atlanta.

After going over the background of the company, as well as the fundamentals of what they do/believe in, we decided that an eagle would the perfect symbol for Guardian. We played with a few variations of the eagle, but thought that something more geometric and fluid would work best. After drawing the eagle, we decided to make the type very simple, so that it didn’t take away from the power of the eagle.

We also played around with a few color combinations. Did the eagle need to be traditional colors in order to read clearly? Could the eagle be brown or blue and still have the same impact? Although the customer did like the alternatives, we decided that the grey, yellow and black were the most powerful.Guardian Custom Logo DesignOverall, the customer was very happy with the end result. They were provided with all logo files and will be using the design on a variety of products. We designed business cards to start and will be working on brochures, presentation folders and letterhead in the upcoming weeks.

For more information on how we can help you with logo design, please fill out the design form and we will contact you shortly!

Custom Logo for Linen Business Card

Look at the logo closely – the cross hatch design gives the linen stock a slightly textured look and feel.

Already have a logo, but need business cards or other marketing material? No problem, we’d love to help. Business card design starts at $75. Other products are bid by project. Contact us today, we look forward to working with you!

After going over the background of the company, as well as the fundamentals of what they do/believe in, we decided than an eagle would the perfect symbol for Guardian. We discuss why the eagle and the color works best.

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