Just Announced – New Website Arriving January 3rd

Since the launch of our current site in the spring of 2013 we have listened to your feedback and have incorporated many of your request into the new site.

We have been hard at work for the past 18 months building our new site in-house, from the ground up. There are literally hundreds of new features built into the new site – all designed to expedite and customize the ordering process for you. Since the launch of our current site in the spring of […]

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We have been hard at work for the past 18 months building our new site in-house, from the ground up. There are literally hundreds of new features built into the new site – all designed to expedite and customize the ordering process for you.

Since the launch of our current site in the spring of 2013 we have listened to your feedback and have incorporated many of your request into the new site.

Here are just a few of the new features:

In addition to these new features we will be adding over 15 new product categories in 2015 and have some great new features and finishes coming in 2015 including:

  • Double thick 32PT cards
  • Velvet laminate
  • Raised spot UV
  • Edge tinted business cards
  • Numbered tickets
  • NCR forms
  • Natural Kraft paper stocks

I want to thank each of you for your continued support as we transition to our new website.

Sincerely,
Marc Levack
Primo Print

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New Product Selector and Business Card Builder

We understand that finding the right product and finish can be a daunting task so we’ve redesigned our product listings on our new web site to make the process simple and straightforward. The new product selectors were built to simplify the ordering process and reduce the possibility of selecting the woking features and finishes.

We understand that finding the right product and finish can be a daunting task so we’ve redesigned our product listings on our new web site to make the process simple and straightforward. The new product selectors were built to simplify the ordering process and reduce the possibility of selecting the woking features and finishes.

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We understand that finding the right product and finish can be a daunting task so we’ve redesigned our product listings on our new web site to make the process simple and straightforward.

The new product selectors were built to simplify the ordering process and reduce the possibility of selecting the woking features and finishes.

Select your Product Type

From the navigation at the top of the page, simply select the product category that you are interested in.

Select a Finish and Style

The category page provides you with a photo and brief description of each finish and style.  Click on the style that you are interested in to view the product page.We offer a variety of business cards for you to choose from. We made it a lot easier! The category page provides you with a photo and brief description of each finish and style. Click on the style that you are interested in to view the product page.

Select Options and Quantities

On the product page you can quickly choose from the available product options and view pricing for various quantities.We understand that finding the right product and finish can be a daunting task so we’ve redesigned our product listings on our new web site to make the process simple and straightforward. The new product selectors were built to simplify the ordering process and reduce the possibility of selecting the woking features and finishes.

Business Card Builder

When selecting Business Cards, you have the option to use our new Business Card Builder that will give you a visual of the dimension and features as you select them.  This step by step process ensure that you are selecting the exact specifications for your project.Build your very own custom business card with our new business card builder.

The new product selector and business card builder is just the first step in our all new ordering process.  Stay tuned for more information about our new shipping options and file uploader system.

View our video about the new Primo Print website.

Author: Steven Wendt

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Why Selecting the Right Paper is Important

Deciding which paper to use for your premium business cards, flyers, brochures and other business printed materials can be difficult. The weight of the paper plays a big role in which type you should use for the job.

Deciding which paper to use for your premium business cards, flyers, brochures and other business printed materials can be difficult. The weight of the paper plays a big role in which type you should use for the job. Read on to learn more about selecting the right paper for your print job.

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Deciding which paper to use for your premium business cards, flyers, brochures and other business printed materials can be difficult. The weight of the paper plays a big role in which type you should use for the job.

Read on to learn more about selecting the right paper for your print job.

Why is the Type of Paper Important?

The type of paper you choose to print on influences several things, including:

  • Perception of your business
  • Printability and reproduction quality
  • Cost to mail the product
  • Durability
  • Appearance and feel of the paper

All of these aspects should be considered when choosing the right paper.

Color and Brightness

Color is almost as important as the type and weight of the paper you choose. White is the most popular color, but off-white is a great choice as well because it has less glare. Most novels and manuals use off-white paper.

The brightness of paper is a measurement of how much light it reflects. Generally, paper reflects between 60% and 90% of light. Brightness has a major affect on readability – the higher the level of brightness, the hardest it is to read the document (bright paper also contributes to eye strain). On the other hand, low brightness can make the document look blurry.

Coating

Choose from either coated or uncoated paper – make this decision carefully, since the coating is what will affect the feel of the product. Coated products can have coating on either one or both sides; options include gloss, silk, matte and semi-matte. If you’re printing artwork or photos, any coating is fine with the exception of matte.

When deciding on the paper, below are a few questions you may want to ask yourself:

  • What is the final product? Are you making a book, posters, business cards, brochures, flyers etc?
  • What type of impression do you want to make with the document? Does it need to feel solid or is it okay if it doesn’t? Do you want a traditional product or something more creative and unique, such as letterpress?
  • How durable does the product need to be? A book, for example, should be more durable than a business card; a business card should be more durable than a special event flyer.
  • What’s going on the printed document? Is it going to be text-heavy or are you going to include photos?

Show off your design with stamped foil and spot UV.The best way to go about choosing the right paper for your print job is to ask. Feel free to visit our support center or complete our contact form and we’ll be happy to answer your printing questions.

Author: Steven Wendt

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Helpful Tips on How to Design Effective Sell Sheets

Custom printed sell sheets can be very effective when trying to engage with consumers about a product or service. These sheets can present a large amount of information in a small space when designed well. Let us help you design an effective sell sheet.

Custom printed sell sheets can be very effective when trying to engage with consumers about a product or service. These sheets can present a large amount of information in a small space when designed well. Let us help you design an effective sell sheet. Below you’ll find helpful tips to help with the design process […]

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Custom printed sell sheets can be very effective when trying to engage with consumers about a product or service. These sheets can present a large amount of information in a small space when designed well. Let us help you design an effective sell sheet.

Below you’ll find helpful tips to help with the design process of your sell sheet.

Be Concise

Make certain that the copy in the sell sheet is brief and concise. Do not waste space on meaningless phrases or long explanations of technical processes. You want the reader to move through the sheet quickly without losing interest. Use short paragraphs, charts and illustrations to convey information instead of large blocks of uninterrupted text.

Define the Problem, Solution and Benefits

You want to define the problem your product or service solves, how they can solve the problem and the different things that make your product or service superior to others. These three important aspects will ensure that anyone looking at the sell sheet understands what you are attempting to sell. Make sure to list the benefits clearly in a list or chart.

Remain Focused

Remain narrowly focused on the products or services that you’re selling. Do not fill the sell sheet with competing products that may confuse readers and try not to list alternative product lines or cross sales. Keep everything on the sell sheet targeted at selling that one product or service.

Use Attractive Photos and Graphics

Anyone holding the sell sheet is going to look at photos and graphics before reading the text. You must include attractive photos of the product and descriptive graphics. Make certain that the photos and graphics do not have any visual artifacts or problems after printing. Position the graphics to guide the eyes of the reader through the sheet. Read our previous on how choosing the appropriate colors is important when designing a custom sell sheet.

List Actions the Reader Can Take

You need to list actions that the reader can take if interested in the product or service. This should include a website address, a phone number and business address. Put this information under a call to action instructing the reader about what to do next. Leaving out complete contact information and a call to action can reduce the effectiveness of a sell sheet.

Revise and Test Before Final Release

The final step is to edit and revise the sell sheet. Make sure several people check it for spelling, grammar and formatting errors. Test whether the sheet is clear or needs to have the wording or font size adjusted. Release and publish the sell sheet only when you are certain that all issues have been resolved.

Author: Steven Wendt

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