How to Select The Right Fonts for Your Print Materials

Typography is defined as the style and appearance of printed matter. It plays an important role when designing and printing business cards, postcards, letterhead, brochures and more.

Typography is defined as the style and appearance of printed matter. It plays an important role when designing and printing business cards, postcards, letterhead, brochures and more. Typography can be tempting and overwhelming with so many beautiful fonts to choose from, but when it comes to printed content, less font variety will leave more of an […]

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Typography is defined as the style and appearance of printed matter. It plays an important role when designing and printing business cards, postcards, letterhead, brochures and more.

Typography can be tempting and overwhelming with so many beautiful fonts to choose from, but when it comes to printed content, less font variety will leave more of an impression.

Limit yourself to two fonts per printed piece. Choosing a specific font style can change the look and feel of your printed materials and the message your trying to convey.

Choose contrasting fonts to make the content more visually appealing. For example, use an eye-catching sans serif font like Gill Sans or Helvetica for your title or headline and make sure your body content is easily read by choosing a serif font such as Baskerville or Times New Roman.

 

Best Fonts for PrintWhen designing a business card or other marketing materials, be mindful of space. Some typefaces are fat and wide like Franklin Gothic and will take up a large amount of space. There are times where there isn’t a lot of space available and including these fonts may be challenging. Other fonts can be thin and narrow such as Didot and can be a better choice when there is little space to work with.

The information on your printed piece is generally the main focus and it’s key to make a lasting first impression. Make sure that the fonts you choose are both visually interesting and comprehensible to your audience.

For general questions or information, please contact us by filling out our contact form. If you have questions about our design service, please fill out our contact form on the design page.

Author: Steven Wendt

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The Best Business Card Design Tips This Year

Business cards can be fun, stylish and have the ability to grab the attention of customers and potential clients quickly. First impression can be important for you and your business brand!

Even in the digital age, business cards are a useful marketing and networking tool. A well-designed premium business cards ensures that the recipient will remember you and what you offer. Below are some tips to help create an effective and powerful business card.

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Even in the digital age, business cards are a useful marketing and networking tool. A well-designed premium business cards ensures that the recipient will remember you and what you offer.

Below are some tips to help create an effective and powerful business card.

Professional Design For a Good Impression

Keep your business card design clean and professional. Choose a design that reflects your brand. Hiring a designer is a good investment if you have a business where image is important. At Primo Print, we offer a variety of free printing templates ensuring a proper, speedy and accurate production of the products. To inquire about custom orders, please fill out the online contact form.

Readability is Essential

At Primo Print, we offer a large selection of business cards and printing options. Select the right realtor business cards including 14PT, 16PT and thick 32PT business card. Make a statement.

Unique and “fancy fonts” are not meant for a printed business cards. Try to keep your fonts simple and large enough to read at a glance. It’s important to use no more than two types of fonts. Choosing light print on dark colors is particularly hard for some people to read, so by using neutral colors with black, dark blue or grey print is preferable. Make sure you try to keep the front free of clutter, with displaying only the basic; name and contact information. If you have additional vital information, place it on the back of the business card. This can include social media profiles and additional company information.

Layout Is Important

There are a variety of sizes for business cards, but it’s best to use the standard 3.5-inch by 2-inch rectangle size. Die-cut cards are eye-catching, but can be difficult to store. Designing the card with left-aligned text is the easiest to read, while centered text looks cluttered and can be more difficult to read. It’s important to display your company logo, try not to allow it to overwhelm the front of the card or put it too close to the edge. You’ll want to make sure it stands out from the text. If choosing to include borders or lines, be careful with cutting as it could make the cards look uneven or crooked.

Include Pertinent Information

Always include at least two ways to contact you. The minimal information needed on your business card should include company name, employee name, phone number, email address and company website. If room permits, include the company social media profiles. It’s another way for customers to contact you, research your company, services and products. In today’s world of technology, there is no need to include a business fax number.

Business Card Quality

Your card stock quality is a reflection of your company, product and service. Choosing a 12PT to 14PT thickness is the top quality for durability and even our 32PT thick business card. A Glossy finish is good for photos, but it can difficult to write on. Uncoated paper is more formal and can be matched to your company stationary; letterhead, envelopes, printed brochures and additional printed materials. Custom finishing, such as raised lettering, embossing or foil stamping can add class to an otherwise plain business card.It contains three layers of ultra premium uncoated card stock that are glued together for a combined thickness of 32PT.

Other Types of Business Cards

There are other printed business cards available such as plastic cards and silk laminated. Plastic business cards are perfect for membership cards, VIP cards, loyalty cards and more. Choosing a silk card adds an elegant and a smooth finish to your card while making them water and tear resistant.

Your business card says a lot about you and your company. Don’t cut back on something that may create a great impression with contacts, making them remember and associate you with your businesses. While all business cards should follow the same simple formula, the little extras can make yours memorable and distinctive. Find additional information by reading 10 Crucial Parts to a Business Card.

Request a Sample Packet

Deciding on which type of business card can be an important business decision. At Primo Print, we offer a free business card sample packet that contains high quality printed examples on a variety of paper stock and finishes.

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How to Create an Original and Effective EDDM Postcard

Marketing your business is beneficial and can help you make the earnings to keep your customers happy. With a large amount of marketing techniques available, majority of businesses fail to advertise to their local clientele. Today, it’s extremely important to be able to reach your local audience and keep up with your business competitors.

Marketing your business is beneficial and can help you make the earnings to keep your customers happy. With a large amount of marketing techniques available, majority of businesses fail to advertise to their local clientele. Today, it’s extremely important to be able to reach your local audience and keep up with your business competitors.

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Marketing your business is beneficial and can help you make the earnings to keep your customers happy. With a large amount of marketing techniques available, majority of businesses fail to advertise to their local clientele. Today, it’s extremely important to be able to reach your local audience and keep up with your business competitors.

EDDM, also known as every door direct mail, allows you to send personalized postcards to customers in your local area. Printing Every door direct mail postcards can stir up a following and allow more people to learn important information about your business and all that you happen to offer; product information, services, promotions, discounts and giveaways.

In general, marketing with every door direct mail postcards can be one of the best ways for you to grow your business.

Learn more advantages by reading The Benefits of Adding EDDM to Your Marketing Plan.

Looking for that perfect roll label? Well, we've got you covered...learn how to design an effective roll label.

When it comes to creating EDDM postcards, it’s essential that it’s printed by a professional online printing company. Designing the postcard should take some time, be patient so that you don’t create something that gives off the appearance of being unprofessional or disorganized. When creating your postcard, keep in mind it’s important to have your business name in a legible and some-what larger font so it stands out from the rest of the copy.

If your company has a difficult time creating an EDDM postcard, there are options that can help you to create one by using a clean, simple and professional free design template. Try to complement the basics of your business with the postcard’s overall design. If you need assistance, at Primo Print, we offer graphic design services to ensure your EDDM postcard will attract potential clients.

For instance, if you own a wedding catering business, you don’t want the postcard to incorporate neon coloring as it may look unprofessional. On the other hand, if you own a daycare, the neon lettering and bright colors may work fine with your business message. Make sure you Incorporate the feel of your company and include the business logo colors into the postcard design, as it can add familiarity to your brand.

Creating an EDDM postcard should be done uniquely to your own company. Contact your printing professionals if you need further help creating the ideal EDDM postcard for your business. EDDM is a fantastic tool for small and local businesses, allowing them to reach potential customers.

We Now Offer Full Service EDDM. Learn how this new EDDM service can help reach new and potential customers.

 

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Make an Impact with The Current Trends of the Business Card

At Primo Print, we offer a large selection of premium business cards. This is an example of our slim business card. Stand out among competitors!

As technology continues to advance and affect how business is handled, changes have to be made to keep your company relevant. Having an updated business cards is an easy change to make that will help develop brand recognition and make a great first impression. Here are three business card trends to help keep you ahead […]

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As technology continues to advance and affect how business is handled, changes have to be made to keep your company relevant. Having an updated business cards is an easy change to make that will help develop brand recognition and make a great first impression.

Here are three business card trends to help keep you ahead of the competition.

What’s on Your Business Card?

Look at an old business card, it displays a name, title, fax number, toll free number, and physical address. That info is still relevant, but in the eyes of the customers, it’s outdated and not memorable. Make sure your new company business card has updated information such as website and email addresses. make sure you look to see what personal information it contains too.

Social media continues to grow and is important in todays business world. Keeping up to date with your customers is important and social media allows businesses to directly communicate with them any time. If you have social media accounts, try to incorporate that information into your new business card. The trend in today’s business cards is to create an impression that extends beyond the company to the individual.

It allows customers to contact you using current methods of communication; otherwise you are limiting your networking capabilities.

What Does Your Business Card Look Like?

A sharp logo used to be the best way to set a company apart and define its brand. With today’s advances in technology and business card printing capabilities, a business card has more than just logos. Typography, imagery, colors and orientation are all necessary tools to make your business card stand out from other cards. Learn more about the look of a business card by reading 10 Crucial Parts to a Business Card Design.At Primo Print, we offer a variety of business cards to choose from including silk business cards, foil business cards, matte business cards and linen business cards.Vertical cards are eye-catching and popular. Also, people don’t have or use a Rolodex anymore, so smaller cards that can fit in a wallet are important. Business cards with above average thickness, such as 16PT business cards look professional and handle the newer engraving and embossing trends well. At Primo Print, we offer custom graphic design services to help enhance your business card.

Unique Printed Business Cards

Business Card with Silver Stamped Foil

If you are pushing your creative limits and do not want a traditional business card, there are a selection of unique cards that allows you to make a connection and provide your contact information by the use of interactive cards. Items such as balloons, origami, hand-tearable cards, and puzzles, allow the user to interact with your information, providing more than just text.

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