Tips on How to Design an Effective Postcard

Lear how to design an effective postcard to market you and your business. They can grow awareness easily. We list tips on how to make them effective!

Postcards are a great way to grab attention and promote your business. Creating a strong postcard is key to successfully attracting interest, but it can be challenging to optimize the limited space. The following are some tips to help you get started.

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Postcards are a great way to grab attention and promote your business. Creating a strong postcard is key to successfully attracting interest, but it can be challenging to optimize the limited space. The following are some tips to help you get started.

Keep Your Audience in Mind

It is important to remember your target audience when creating a postcard; the tone and style of a design may attract some and repel others. Be sure to fit the tone and style of a postcard to your target audience to be most effective. The tone should also match that of your business to create a coherent whole. Provide the audience with the information needed to contact your business. Including a call to action on a postcard is recommended because it tends to increase customer response.

SEE ALSO: Helpful Tips on How to Market with Postcards

Maximize the Space

Postcards are small and it can be difficult to communicate everything you want to say. Work to maximize the space by using images that complement your text; the imagery and text should together reveal the message of a postcard. Pictures, logos, and color all add interest and can show what you are trying to relate. The text should be limited to one or two font types and should be kept brief. Avoid large blocks of text and light colored text that is difficult to read. The goal of a postcard should be to capture the reader’s attention and make them want to find out more, not to tell them everything.

Consider Composition and Format

Keep your postcard clean and simple, without overload of visuals or text. Use contrasting elements such as light and dark, large and small, and opposite colors to catch attention, but try to keep the elements balanced overall by distributing them relatively evenly. Make sure any colored backgrounds or images fully extend into the bleed area for a professional look. Also, be careful of putting text too close to the edge of the postcard because it might get cut off. Borders can be a great addition, but avoid borders that will look uneven due to variance in cutting. Rounded corners, matte finish, new raised spot UV and other options can give your postcard a unique feel and make it stand out.

Remember the Back

Many people see the back of a postcard first due to the way it is delivered, so consider using that space to grab the attention of your audience. Both sides of the postcard should work together to attract the reader’s interest and convey your message. This can be an area where you include your business social media profiles; Instagram, Facebook and Twitter.

Final Touches

Always proofread your text and review the details of your postcard before finalizing. Postcards are a great way to attract the interest of your audience; spending time carefully designing a postcard can let you reap the rewards later.

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Helpful Tips on How to Market With Postcards

Postcards are great for handing out to potential customers. It's easy to include a discount to increase awareness.

Printing postcards is cost-effective and one of the most efficient and successful ways to increase sales and customers quickly and easily.  Postcard marketing is one of the most reliable marketing method available when designed and carried out properly. Below we have listed some ideas that can help promote your products, service and business effectively.

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Printing postcards is cost-effective and one of the most efficient and successful ways to increase sales and customers quickly and easily.  Postcard marketing is one of the most reliable marketing method available when designed and carried out properly. Below we have listed some ideas that can help promote your products, service and business effectively.

Promote an Upcoming Event

Business selecting postcards continue to be an amazing marketing tool as you can easily send them to an audience of potential customers that are likely to attend the event. Similar to flyers, they can include benefits of attending and additional event details. For example, yo may want to include a contest or a list of door prizes to help increase event awareness and increase participation.

Printing postcards can be a great way to advertise an upcoming event.

SEE ALSO: Effective Ways to Market Your Business with Postcards

Advertise a Sale Promotion or One Time Sale

With custom postcards, it’s easy to create an urgency to attract customers to make a purchase with-in a defined time period.  Handing them out often keeps the products and sale on their mind. Choose a one time service or product that you can offer at a discounted price to your customers. Include terms such as “one day only” and “this weekend” or “10% off” can create the urgency and something the customers can’t refuse! This may help with attracting new customers.

With postcards, you can easily test offers to determine which work best for you and your business. If you are satisfied with the results, you can increase the amount of postcards used.

Additional Postcard Uses

Along with promoting a business or product, postcards can be used for birthdays, graduations, save-the-dates and holiday greeting cards. An example would to send out a holiday greeting card with a special offer or service. The opportunities are endless and it’s easy to get creative with postcards. Another idea; include a special or gift for a milestone event, birthday or anniversary.

Advantages of Printing Postcards:

  • They are versatile
  • Can easily track results
  • Cost-effective
  • Testing multiple offers is easy
  • They don’t take up a lot of space
  • Easy for customers to use and redeem offer

Postcard Statistics:

  • 25% of people who receive a postcard says they read them
  • 23% of individuals will respond to a postcard

At Primo Print, we offer a large selection of printing options and sizes. If you need help with a custom design, please complete out graphic design form to get started.

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Just Announced; New Luxurious Starlight Photo Lustre

Introducing our latest product, Starlight Photo Lustre paper stock. Offered in invitations & announcements, sell sheets and postcards. this luxurious stock will make your print product stand out.

At Primo Print, we’re always excited to announce new products. We now offer Startlight Photo Lustre paper stock. This luxurious paper will bring style and class to your brand.  

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At Primo Print, we’re always excited to announce new products. We now offer Startlight Photo Lustre paper stock. This luxurious paper will bring style and class to your brand.  

Our 10PT Starlight Photo Lustre paper stock offers a fine silvery tint and a smooth surface, increasing dimension and enhances the images used in the design that’s sure to make them stand out from the crowd. Additionally this stock reduces problems associated with fingerprints and glare.

Enhance your print product by selecting this elegant paper stock. Available in Invitations & Announcements, Postcards and Sell Sheets

Need help with a custom design? Contact one of our in-house graphic designers by completing our online form here.

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Announcing New Velvet Laminated Cards with Spot UV

At Primo Print, we now offer velvet laminated business cards and postcards witht he option to include spot UV. Highlight a logo, image or pattern with spot UV.

We’re always excited to announce new products and printing options/features. We now offer our velvet laminated business cards and postcards with the option to include spot UV. Not only are they velvety and offer a rich texture, you can create highlights,  dimension and contrast by adding spot UV.

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We’re always excited to announce new products and printing options/features. We now offer our velvet laminated business cards and postcards with the option to include spot UV. Not only are they velvety and offer a rich texture, you can create highlights,  dimension and contrast by adding spot UV.

These velvet business cards and postcards will definitely grab the attention of your customers. They are offered in a variety of sizes, printing options and quantities.

Need help with a custom design? Complete our online graphic design form to get started and one of our designers will contact you. View our graphic design gallery here to see previous designs.

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