Which is Best For You: Coated or Uncoated Card Stock?

Selecting the appropriate stock for your print materials can be overwhelming if you’re not familiar with the paper stock. We have describe the difference between uncoated and coated paper

We understand selecting the best print product can be challenging if you’re not familiar with the paper stocks. One question that is often asked is which card stock is best for my print design: coated or uncoated? Well, below we have a brief description of the two: Uncoated and Coated card stock. Coated Paper Stock Coated […]

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We understand selecting the best print product can be challenging if you’re not familiar with the paper stocks. One question that is often asked is which card stock is best for my print design: coated or uncoated? Well, below we have a brief description of the two: Uncoated and Coated card stock.

Coated Paper Stock

Coated paper is going to have a matte or glossy finish. This type of paper is usually very smooth and offers a slight shine, potentially offering a high shine. Either way, this type of paper will have a great effect on the appearance of your printed material as it can improve the brightness. By selecting a Coated paper stock, it’s more resistant to wear and tear, water, and dirt, allowing your printed materials looking crisp and professional. This type of stock decreases the amount of ink that’s absorbed by the paper and how the ink bleeds into the paper.

This is desirable when wanting to receive a sharp and crisp image, because the ink stays on top of the paper and will not bleed, which can reduce the sharpness of the printed material. Keep in mind that with a coating, it’s more difficult to write on by using a pen or pencil. For example, sometimes people like to write on the back of a printed business card, and by having a coating, it makes it a little more difficult.

Keep in mind, with a coating it’s more difficult to write on by using a pen or pencil. For example, sometimes people like to write on the back of a printed business card and by having a coating makes it a little more difficult.

  • Coated Business Card

Coated postcard printed by Primo Print.

  • Coated Postcard

Uncoated Paper Stock

Selecting uncoated generally allows more ink to be absorbed, and it’s not as smooth as coated paper. Uncoated card stock is often used for printing envelopes and business letterhead that often require an elegant and classy look. Some examples include real estate brochures, business stationery, restaurant menus, school bookmarks and college booklets. Keep in mind that the colors will appear differently when printed on Uncoated paper vs. Coated paper. Since they allow you to easily write on, you can see below this Uncoated postcard provides fields for customers to write their name and comments on.

Uncoated postcard printed by Primo Print.

Uncoated business card printed by Primo Print.

If you have any questions or need advice on which paper stock would be best for you and your business, please contact one of our customer service representatives as they will be happy to assist you by fill out the contact form. If you still have questions about which paper stock and finishes may be best for you and your business, complete our sample request form, and we’ll send you fee samples.

Steven Wendt

Steven is the Internet Marketing Manager at Primoprint. He is responsible for the success of all online activities. In his spare time, you can find Steven watching any sporting event on TV. Since moving from Dayton, OH, he has become a big-time Carolina Panther and Charlotte Hornet Fan.