Don’t overlook small ways to advertise your business on a budget. Create custom hang tags for your merchandise to market your brand as well as educate your customer. Hang tags are great for jewelry, clothing, party favors, gifts, gift baskets, specialty jars and more. Every tag should have basic attributes to be effective.
What to Include When Designing Your Hang Tag
Logo or Brand Name
To brand your business, you need to have your custom logo on everything you sell. Include your tagline, as well, if you have one. This is what customers are going to remember the most when in need of your certain products. Share information you’re proud of, such as your business is more eco-friendly or raises money for a certain cause, making sure to state that in your tagline.
This includes a street address, phone number, email, and website address. This is important so customers can easily reach you without having to go search. Also, try include business social media links, where they can connect with you online.
Research shows that 46% of customers use social media when making a purchase. Additionally, three out of five businesses say they have gained new customers by using social media. Including social media not only can increase sales and awareness, they also makes it easier for consumers to find out more about your company, at their leisure.
Along with basic information, such as ingredient lists, price or care instructions, include what makes your product stand out from the rest of the competition. Are you using a family trade secret passed down from generation to generation? Are your products printed locally? Eco-friendly? This is the place to state what makes your merchandise or product special which can help help customers make their purchasing decision.
When designing your hang tag, you have the option of including a QR code that allows customers to easily scan with their smartphones. This can contain a wealth of additional information about your business and products that you might not be able to fit on the tag. Remember, you need to leave enough space (at least 1/8”) to cut a hole at the top of your tag to attach it to your product. All our hang tags come standard with a 1/8” drill hole: 0.125.
When it comes to designing your custom hang tags, it all depends on your brand needs’s budget. The degree of colors, type of paper, and amount of tags you need are just a few things to look into before printing. Hang tags are often available in different sizes snd printing options including, Matte, Full UV, Spot UV, Silk and Inline Foil printed on either 16PT or 18PT premium card stock. Depending on your needs, hang tags allow you to print on one or both sides.
Hang tags make it easier to inventory your products as well as advertise your company. Create hang tags that are as useful and can catch the eye of new customers. If you need help with a custom design, we’ll be happy to help.
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