{"id":10478,"date":"2023-07-24T08:00:00","date_gmt":"2023-07-24T08:00:00","guid":{"rendered":"https:\/\/www.primoprint.com\/blog\/?p=10478"},"modified":"2023-07-12T18:43:03","modified_gmt":"2023-07-12T18:43:03","slug":"building-your-brands-story","status":"publish","type":"post","link":"https:\/\/www.primoprint.com\/blog\/building-your-brands-story\/","title":{"rendered":"Building Your Brand’s Story"},"content":{"rendered":"

Who doesn\u2019t love a good story? Even if the product, service, or solution doesn\u2019t align with a specific person, with a story, they might still want to find out what happens in the end. Starting your narrative with the right hook, pushing it with the perfect conflict and ending in a proper way will captivate your audience. Your brand story has the potential to guide your business into more money and more leads.<\/p>\n

What is Brand Storytelling?<\/h2>\n

Storytelling, as it applies to marketing and business, reveals \u201cthe why\u201d behind your existence. Every business has a story. Do you remember it? Most brands can answer it with the fact that something was missing before. You exist for a reason. Surely, you must have an idea. A product or service is only as good as its ability to solve something. Though it seems small, Kit-Kat promises that when you eat their candy bar, it\u2019ll feel like you are taking a break from something. You\u2019ll at least put down whatever it was that you were doing.<\/p>\n

The brands that win are the brands that tell a great story. When it comes to transmedia storytelling, the brands that win are the brands that tell many great stories and are able to connect them all together. – Mitch Joel<\/a><\/p><\/blockquote>\n

Your Consumer: The Truth Behind a Brand\u2019s Story<\/h2>\n

The actual brand is about you, but the story is about your consumer. Your story is a portrayal of what they\u2019re going through. \u201cTargeting\u201d is a marketing term that you should also know. It limits your work to that of only reaching people who can relate to you. No one goes to a gym to sell bags of greasy chips. People do buy these items, but if you\u2019re in a gym, you\u2019d have better sales with protein bars and smoothies. Your audience will crave the chips but will lack the confidence to buy them around others.<\/p>\n

This simple science brings us to the necessity of stories that replicate the experiences of your leads. Are they a college student waiting for their final day of graduation? Then that\u2019s the place where you want to start. Or start with the fact that someone can\u2019t seem to lose weight if you\u2019re selling a dieting product. Though you might not expect it at first, the most effective messages begin with a clear conflict.<\/p>\n

Experiences:<\/h3>\n

Experiences are proven; they have the most significant influences on our brains. We learn more and better by doing or going through something. A story consists of three experiences or parts to manage: a beginning, middle, and end. You aim to connect with people quickly. Don\u2019t waste time. Let them know that you understand what they\u2019re dealing with. More importantly, let them know that whatever it is that it can be solved.<\/p>\n

Get Emotional. Find Your Consumer Where They Are:<\/h3>\n

Take the word \u201cgreed\u201d for example. Telling your readers to see themselves as making a million dollars overnight invites them into the actual sensation. In this case, the conditions of greed not only change, but even its moral boundaries might shift. It\u2019s because, at that point, people are faced with emotion and not just the idea. The first rule of a compelling story is to show and don\u2019t tell.<\/p>\n

Strategy and the Laws of Cause and Effect<\/h2>\n

An explanation leaves little room for creativity, wit, or humor to be used. To explain something is to say that it\u2019s black or white; hot or cold. Stories, though they can be a guide with exact intent, grant a bit more room for subjectivity within your reader. You not only want people to relate but to relate on their own, personal levels. Stories are more strategic than explanations. How often have you found yourself explaining something by offering a real-life story as an example?<\/p>\n

Great, now lead with that story instead. Play with the laws of cause and effect.<\/p>\n

Build Proof and a Historical Picture:<\/h3>\n

Use a story to establish rapport with your leads and readers. You want to come off as believable when you\u2019re operating as a brand. It may be that your consumers won\u2019t fully grasp your solution until it\u2019s said within the context of a story.<\/p>\n

Nurturing Your Leads:<\/h3>\n

Nurturing leads, keeping them interested and guiding them through your sales funnel can be done with greater ease when you\u2019re leveraging the power of a believable story. Consider the stages that they\u2019ll experience as they get closer to your solution. Make each moment count and grow their interest. This will make the solution you offer that much better.<\/p>\n

Your \u201cUSP\u201d and Why You Have to Be Unique<\/h2>\n

When you begin your message with a story, you won\u2019t have to explain yourself. Starting a sentence with, \u201cWe are. …\u201d could, alone, trigger some disbelief. For this reason, marketers rely on something called a \u201cUnique Selling Proposition.\u201d<\/p>\n

\"Wikipedia<\/p>\n

They want to show and not tell. A USP implies that your brand has an edge over others in your market. When Burger King had to differentiate itself, its angle was that you could \u201chave it your way.\u201d You can take out or add to your burger any way you like.<\/p>\n

How to Tell a Story: Quickly Get to Your Point<\/h2>\n

Learning how to tell a story begins with being relevant to the audience. You have to know what the user wants. Taking to their side of the equation allows you to share your message in the fastest way. You\u2019ll then want to perfect that message before sharing it. A simple phrase such as, \u201cGot milk,\u201d could have taken months to finalize. What you write can be created into fewer words.<\/p>\n

Pitching a Brand Story on the Fly<\/h2>\n

Try this simple exercise, imagine that you have little time to tell your consumer about the \u201cit\u201d in your product or service. With at least 25-consecutive attempts, try summarizing your offer in a single sentence. Now, polish each sentence, take out unnecessary words, and eliminate any ambiguity. You\u2019ll ultimately want to be clear, concise, and straight to the point. Continue perfecting that take and be confident when reaching your leads.<\/p>\n

Being able to sell your idea and to tell your story might become your greatest asset in marketing.<\/p>\n

How do you tell your brand story? Let us know!<\/p>\n

Additional Resources:<\/h3>\n