{"id":11379,"date":"2019-11-13T13:36:11","date_gmt":"2019-11-13T13:36:11","guid":{"rendered":"https:\/\/www.primoprint.com\/blog\/?p=11379"},"modified":"2021-12-21T16:13:02","modified_gmt":"2021-12-21T16:13:02","slug":"13-famous-logos-that-make-you-think","status":"publish","type":"post","link":"https:\/\/www.primoprint.com\/blog\/13-famous-logos-that-make-you-think\/","title":{"rendered":"13 Famous Logos That Make You Think"},"content":{"rendered":"

Encountering graphic design is something that happens every day in almost every environment of our life. We scroll through social media posts where targeted ads fight for our attention, or we see a bus plastered in images as we sit in traffic or getting on the subway. Someone hands us their business card inviting a moment of intimacy between us and that design, an internal study we may not always be aware of.<\/p>\n

This is the test of the design\u2014what mood<\/a>, tone, message does it communicate in those first few moments? Some designs are straightforward in their meaning, a what-you-see-is-what-you-get presentation while others dig deeper and get conceptual. Sometimes this involves a hidden message in the logo, or a symbol, an Easter egg that\u2019s like an aha! moment when you get it.<\/p>\n

It can be the negative space carving out a shape to create another layer of meaning. Sometimes it\u2019s a suggestion of an image that may add to the subliminal messaging we understand at a subconscious level. It may not be in our conscious awareness, but it can add to our perception of the brand.<\/p>\n

Many of these famous logos you see every day and are well-known while others you may be experiencing for the first time.<\/p>\n

1. FedEx Logo<\/h2>\n

Probably the most well-known famous logo with a hidden symbol is the FedEx logo, designed in 1994 by Linden Leader & Landor Associates. The white space between the \u201cE\u201d and \u201cX\u201d forms an arrow, reminding us of FedEx\u2019s main purpose\u2014to go, move, deliver.<\/p>\n

\"FedEx<\/p>\n

2. NBC<\/h2>\n

A3, John J. Graham, and Herb Lubalin of Sudler & Hennessey designed a peacock for the NBC television network in 1986\u2014an abstraction of brightly-colored feathers representing the increase in color programming. The white space in the center forms the head of the peacock, head turned to the right, looking to the future\"The<\/p>\n

3. Formula 1<\/h2>\n

A previous version of the Formula 1 logo, created in 1987 by London based design studio Carter Wong, makes great use of the negative space. Between the black F, which represents strength and determination, and the red motion lines or the \u201cpassion\u201d, is the \u201c1\u201d in Formula 1.\u00a0 Once you see it you can\u2019t unsee it.<\/p>\n

\"A<\/p>\n

4. Baskin Robbins<\/h2>\n

In between the B and the R of the Baskin Robbins\u2019 logo, formed by partially recycled bits of those initials appears the number 31 in pink, standing for the ice cream chain\u2019s famous 31 flavors.\"The<\/p>\n

5. Hershey\u2019s Kisses<\/h2>\n

Everyone knows what a Hershey\u2019s Kiss looks like and the designer of the logo cleverly placed the motif as an Easter egg, snuggled between the \u201cK\u201d and the \u201cI\u201d in Kisses\u201d. Who couldn\u2019t use an extra piece of chocolate?<\/p>\n

\"Cleverly<\/p>\n

6. K\u00f6lner Zoo<\/h2>\n

An elephant is the main subject of the K\u00f6lner Zoo logo in Germany, but hidden in negative spaces lurk a rhinoceros and giraffe. The area between the elephant\u2019s back legs represents the twin spires of the nearby Cologne Cathedral.<\/p>\n

<\/p>\n

7. The Bronx Zoo<\/h2>\n

The Bronx Zoo logo, designed by Caroline Madigan, features birds and two giraffes with the iconic New York City skyline for its legs. The zoo is the largest in North America and one of the largest in the world.<\/p>\n

\"Look<\/p>\n

8. Beats<\/h2>\n

The logo for Beats was designed by ammunition, a branding agency in San Francisco. Its minimalist design features a red circle which isn\u2019t just a circle but also a human head. The lowercase \u201cb\u201d doubles as headphones. Simple, and yet much more complex than it first appears.<\/p>\n

\"<\/p>\n

9. Magic Coffee<\/h2>\n

Leo, a Lithuanian-based graphic designer, designs inspire on the deeper level we\u2019re talking about. When you first look at Magic Coffee\u2019s logo you will probably see the cup of coffee first, and moments later the top hat. Or perhaps the other way around. Either way, it\u2019s magic.<\/p>\n

\"You<\/p>\n

10. LION BIRD<\/h2>\n

This beautiful logo for Lion Bird was created by Nashifan and simultaneously transmits the singular image of a lion and a bird.<\/p>\n

\"The<\/p>\n

11. ED\u2019S ELECTRIC<\/h2>\n

Siah Design Inc. created the logo for Ed\u2019s Electric. Simplicity is still electrifying.<\/p>\n

\"Simplicity<\/p>\n

12. The Guild of Food Writers<\/h2>\n

300million in the UK designed The Guild of Food Writers logo. Another full use of positive and negative space\u2014waste not, want not.<\/p>\n

\"Another<\/p>\n

13. Elefont<\/h2>\n

LogoMotive\u2019s Mike Erickson designed this clever visual and auditory amalgamation of elephant and font.<\/p>\n

\"Clever<\/p>\n

Were you surprised by any of the popular logos mentioned above? Next time you see a logo, see if there is a hidden meaning or message.<\/p>\n

Which is your favorite brand logo? Do you have any logos you find to be interesting? Please share them below!<\/p>\n

\"Some<\/div>\n","protected":false},"excerpt":{"rendered":"

Encountering graphic design is something that happens every day in almost every environment of our life. We scroll through social media posts where targeted ads fight for our attention, or we see a bus plastered in images as we sit in traffic or getting on the subway. Someone hands us their business card inviting a moment of intimacy between us and that design, an internal study we may not always be aware of.<\/p>\n","protected":false},"author":1,"featured_media":11788,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131],"tags":[141],"class_list":["post-11379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-design"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts\/11379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/comments?post=11379"}],"version-history":[{"count":25,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts\/11379\/revisions"}],"predecessor-version":[{"id":15686,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts\/11379\/revisions\/15686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/media\/11788"}],"wp:attachment":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/media?parent=11379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/categories?post=11379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/tags?post=11379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}