{"id":11847,"date":"2020-03-09T13:32:22","date_gmt":"2020-03-09T13:32:22","guid":{"rendered":"https:\/\/www.primoprint.com\/blog\/?p=11847"},"modified":"2021-12-21T16:32:25","modified_gmt":"2021-12-21T16:32:25","slug":"logo-design-feature-studio-720-salon","status":"publish","type":"post","link":"https:\/\/www.primoprint.com\/blog\/logo-design-feature-studio-720-salon\/","title":{"rendered":"Logo Design Feature: Studio 720 Salon"},"content":{"rendered":"<p>An existing design client of ours, Roberto, came to us for a new logo for his hair salon. He said he wanted a logo design that was modern and clean, with neutral tones for a salon providing services to all genders.<\/p>\r\n<ul>\r\n<li class=\"mb-3\"><strong>Designer:<\/strong> Liza<\/li>\r\n<li class=\"mb-3\"><strong>Project:<\/strong> Custom Logo Design<\/li>\r\n<\/ul>\r\n<h2>Background<\/h2>\r\n<p>In addition to a modern look that has broad appeal, Roberto wanted to incorporate a circle, square, and triangle to represent the cutting techniques they use as stylists.<\/p>\r\n<h2>Design Process<\/h2>\r\n<p>Roberto sent over images of a few logos he liked that had a similar look and feel. Inspiration images are always helpful to avoid misinterpreting the vocabulary used to describe styles, which can sometimes be subjective or have multiple meanings. The process involved creating 3 or 4 concepts using the three geometric shapes, except for the fourth, which featured a pair of scissors inspired by one of the examples he sent over.<\/p>\r\n<p>The biggest challenge for me was in incorporating the shapes with the type so they would not appear random or cryptic to the general public, as likely only salon professionals would understand the meaning on a deeper level. The four logos below were the options presented.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11851 size-full\" title=\"Studio720 Logo Design Concepts\" src=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2019\/11\/Studio720-logo-design-concepts.png\" alt=\"Liza, our in-house graphic designer created four logo options for Studio720 Salon\" width=\"2012\" height=\"723\" srcset=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2019\/11\/Studio720-logo-design-concepts.png 2012w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2019\/11\/Studio720-logo-design-concepts-300x108.png 300w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2019\/11\/Studio720-logo-design-concepts-768x276.png 768w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2019\/11\/Studio720-logo-design-concepts-1024x368.png 1024w\" sizes=\"auto, (max-width: 2012px) 100vw, 2012px\" \/><\/p>\r\n<p>Once they identified the logo they liked best, option two, we made some adjustments to color and negative space, and voila, <a href=\"https:\/\/www.studio720salon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Studio720 Salon<\/a> is born!<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11854 size-full\" title=\"Studio720 Salon Final Logo Design\" src=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2019\/11\/Studio720Salon-final-logo.jpg\" alt=\"The final logo for Studio720 Salon.\" width=\"625\" height=\"103\" srcset=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2019\/11\/Studio720Salon-final-logo.jpg 625w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2019\/11\/Studio720Salon-final-logo-300x49.jpg 300w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/p>\r\n<p>Are you looking to update an existing logo or have a custom logo created for you or your business? Our <a href=\"\/resources\/design-services\">graphic design team<\/a> will be happy to help.<\/p>\r\n<div style=\"display: none;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9444 size-full\" title=\"Logo Design Feature: Studio 720 Salon\" src=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2019\/11\/pin-studio720.jpg\" alt=\"An existing design client of ours, Roberto, came to us for a new logo design for his hair salon.\" width=\"600\" height=\"900\" \/><\/div>\r\n\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>An existing design client of ours, Roberto, came to us for a new logo for his hair salon. He said he wanted a logo design that was modern and clean, with neutral tones for a salon providing services to all genders.<\/p>\n","protected":false},"author":1,"featured_media":11862,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131],"tags":[141],"class_list":["post-11847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-design"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts\/11847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/comments?post=11847"}],"version-history":[{"count":16,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts\/11847\/revisions"}],"predecessor-version":[{"id":15701,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts\/11847\/revisions\/15701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/media\/11862"}],"wp:attachment":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/media?parent=11847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/categories?post=11847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/tags?post=11847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}