{"id":12393,"date":"2020-03-27T15:58:00","date_gmt":"2020-03-27T15:58:00","guid":{"rendered":"https:\/\/www.primoprint.com\/blog\/?p=12393"},"modified":"2020-11-18T16:30:52","modified_gmt":"2020-11-18T16:30:52","slug":"improve-your-content-marketing-in-2020","status":"publish","type":"post","link":"https:\/\/www.primoprint.com\/blog\/improve-your-content-marketing-in-2020\/","title":{"rendered":"Improve Your Content Marketing in 2020"},"content":{"rendered":"

Content marketing, it\u2019s one of those buzz words you hear today in business. What exactly is content marketing, and how do you use it? Your content marketing strategy is part of your annual marketing strategy<\/a> and will help you achieve your marketing goals.<\/p>\n

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted online audience.<\/p>\n

Today, they’re a lot of marketing tools available that can help generate and distribute content. Take a look at <\/span>15 content marketing tools<\/span><\/a> from MobileMonkey that can help you create, promote, and manage your content.<\/span><\/p>\n

When creating content, your goal should be sharing information that responds to your customer\u2019s needs. How can you educate them about a product or service they need? How can you make your customers laugh? How can you build loyalty?<\/p>\n

These are questions that can help you create memorable, helpful, and engaging content.<\/p>\n

Marketing is no longer about the stuff you make, but about the stories you tell \u2013 Seth Godin<\/a><\/p><\/blockquote>\n

1. Build Your Business Blog<\/h2>\n

Create a blog. Before you start writing, make sure you understand your audience. Then you\u2019ll be able to focus on generating content that is beneficial to them. Topics can include answering customers\u2019 questions, highlight the launch of a new product or service, and top 5 or other list blogs. Need help getting started? Here is a step-by-step guide<\/a> on how to write a blog.<\/p>\n

Active bloggers deliver an enormous amount of value<\/a> to their readers. They convey critical information that creates startling results. As you build your blog, you\u2019ll find that an accumulation of small victories often leads to long-term success.<\/p>\n

Discuss with your marketing team on ways to include collateral marketing materials. Focus on how you can include a variety of printing products<\/a> such as posters, flyers, postcards, and brochures to enhance your message.<\/p>\n

2. Create Marketing Videos<\/h2>\n

YouTube is the second most visited website with 1.3 million users and over 300 hours of video<\/a> uploaded every minute! YouTube\u2019s trending searches show us that video is a very popular and effective way to convey a message. If you want to reach a large audience, you can engage them with videos.<\/p>\n

Use explainer videos on your website to describe what your business has to offer and use video tutorials on YouTube to explain how things work.<\/p>\n

Resource:<\/strong> 6 Best Practices and Tips for B2B Video Marketing<\/a><\/p>\n

Don\u2019t be frugal with your information. It may seem counterintuitive to give away valuable information, but this generosity builds authority. People will come to trust your brand. They will naturally assume that if your free information is useful, your paid information must be even better.<\/p>\n

People will begin to follow you for your expertise. The videos on your website and popular video-sharing sites will help you engage with your audience. You\u2019ll attract the right demographics and find the people looking for what you have to sell.<\/p>\n

Of course, it takes patience to win people over, but over time, you will experience a snowball effect.<\/p>\n

3. Improve Your Email Marketing<\/h2>\n

No doubt, you already have an email marketing campaign. Research showed that 49% of customers said that they would like to receive promotional emails from their favorite brands on a weekly basis. (Statista<\/a>)<\/p>\n

Now your task is to figure out how to make it even better. Here are some tweaks you can try:<\/p>\n