{"id":12659,"date":"2020-04-07T18:25:05","date_gmt":"2020-04-07T18:25:05","guid":{"rendered":"https:\/\/www.primoprint.com\/blog\/?p=12659"},"modified":"2022-06-28T12:32:47","modified_gmt":"2022-06-28T12:32:47","slug":"eddm-and-direct-mail-for-small-businesses-during-the-covid-19","status":"publish","type":"post","link":"https:\/\/www.primoprint.com\/blog\/eddm-and-direct-mail-for-small-businesses-during-the-covid-19\/","title":{"rendered":"The Importance of EDDM\u00ae Postcards &#038; Direct Mail During the COVID"},"content":{"rendered":"\n<p>COVID-19 has affected much more than our health. Have a small business? It\u2019s likely that you\u2019re wondering how your small business will fare financially during this time.<\/p>\n\n\n\n<p>Marketing creativity is needed at this time to keep current customers up-to-date while trying to market to a new audience. Full-service EDDM\u00ae and Direct Mail can help you reach customers during a time when they\u2019re at home at their hardest to reach.&nbsp;<\/p>\n\n\n\n<p>Creating a Direct Mail or EDDM\u00ae marketing campaign can be one of the most effective ways to get your company\u2019s message in front of current and new customers.<\/p>\n\n\n\n<p>Start by choosing between two mailing options;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Direct Mail?<\/h2>\n\n\n\n<p>This campaign focuses on demographics. Use an existing client list or purchase a select mailing list. Direct Mail campaigns use targeted demographics including; income, voter registration, in-house subscriber lists, age, etc. Get started and reach new customers with <a href=\"\/direct-mail-postcards\">Direct Mail<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Every Door Direct Mail\u00ae?:<\/h2>\n\n\n\n<p>Developed by the USPS\u00ae, this service is best for businesses that want to use geo-targeting. Also known as EDDM\u00ae, it allows businesses to target consumers based on their zip codes and USPS\u00ae mailing routes, allowing you to mail directly within a certain location.<\/p>\n\n\n\n<p>Next, measure campaign effectiveness during COVID-19. Is EDDM\u00ae right for you and your business? If you\u2019re a local or small business, then the answer is yes! Before getting started, make sure you download our 15-page <a href=\"\/every-door-direct-mail-postcards#download\">FREE Ultimate EDDM\u00ae User Guide<\/a>.&nbsp;<\/p>\n\n\n\n<p>Our guide includes everything you need to know to ensure that your marketing campaign is a success!&nbsp;<\/p>\n\n\n\n<p><strong>Resource:<\/strong> <a href=\"\/blog\/9-tips-for-designing-a-successful-eddm-postcard\/\">9 Tips for Designing a Successful EDDM\u00ae Postcard<\/a><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"377\" src=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2020\/04\/eddm-postcard-printing-1.jpg\" alt=\"Reach new customers with EDDM\u00ae postcards\" class=\"wp-image-13086\" title=\"EDDM\u00ae for Restaurants\" srcset=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2020\/04\/eddm-postcard-printing-1.jpg 940w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2020\/04\/eddm-postcard-printing-1-300x120.jpg 300w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2020\/04\/eddm-postcard-printing-1-768x308.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure><\/div>\n\n\n\n<p>Who benefits from direct mail marketing? Here are some examples of local businesses we\u2019ve working with;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li class=\"mb-2\">Pizzerias<\/li><li class=\"mb-2\">Car Dealers \/ Dealerships<\/li><li class=\"mb-2\">Retail Stores<\/li><li class=\"mb-2\">Furniture Stores<\/li><li class=\"mb-2\">Flower Shops<\/li><li class=\"mb-2\">Real Estate Agencies \/ Brokers<\/li><li class=\"mb-2\">Restaurants<\/li><li class=\"mb-2\">Insurance Companies<\/li><li class=\"mb-2\">Attorneys \/ Lawyers<\/li><li class=\"mb-2\">Coffee Shops<\/li><li class=\"mb-2\">Construction Companies<\/li><li class=\"mb-2\">Pharmacies<\/li><li class=\"mb-2\">Landscaping \/ Lawn Care<\/li><li class=\"mb-2\">Bakeries<\/li><li class=\"mb-2\">and so many more!<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to Use EDDM\u00ae<\/h2>\n\n\n\n<p><strong>Restaurants: <\/strong>Send out an EDDM\u00ae postcard to let an entire neighborhood know about your new delivery-times, take-out discount options, and pick-up locations.&nbsp;<\/p>\n\n\n\n<p><strong>Realtors: <\/strong>Get the word out about the virtual home tours you\u2019re providing home buyers.&nbsp;<\/p>\n\n\n\n<p>As a business owner, you have the opportunity to reach your target audience with EDDM\u00ae or Direct Mail. Get your message physically into their hands of potential customers.&nbsp; Be creative. During this time, it\u2019s important to keep customers up-to-date on how you\u2019re adjusting your services in a way that makes their lives safe and easier.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are the Benefits of EDDM\u00ae?<\/h2>\n\n\n\n<p>There\u2019s no need for a mailing list. No need to have specific names or addresses. These postcard marketing campaigns get delivered to every home inside a defined geographic area. (5-mile radius) The cost of having to purchase a list is eliminated.<\/p>\n\n\n\n<p><strong>Resource:<\/strong> <a href=\"https:\/\/youtu.be\/IWUChcZsjHA\" target=\"_blank\" rel=\"noopener noreferrer\">EDDM\u00ae Route Selection Tool Video<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Top 8 EDDM\u00ae Facts<\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li>81% of recipients read or scan their mail daily.<\/li><li>The majority of clients who receive new business within a 3-mile radius are Realtors.<\/li><li>It\u2019s a proven affordable marketing tool.<\/li><li>You can send up to 5,000 pieces per day.<\/li><li>Full-service EDDM\u00ae postcard postage is lower than if you choose to mail yourself.<\/li><li>No need to download a mailing list. Choose from USPS\u00ae certified zip code(s) and mail routes.<\/li><li>Common uses for Realtor EDDM\u00ae postcards include open houses, just sold postcards, industry statistics, local resources, and more.<\/li><li>Option to exclude businesses<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">3 Direct Mail Statistics<\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li>People who receive direct mail <a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/direct-mail-statistics\/#gref\" target=\"_blank\" rel=\"noopener noreferrer\">buy 28% more products<\/a> and invest 28% more money on items than people who weren\u2019t mailed.<\/li><li>Your mailings will get scanned or read by 75% of the households included in your campaign.<\/li><li><a href=\"https:\/\/www.dmn3.com\/dmn3-blog\/10-mind-blowing-direct-mail-statistics-and-what-they-mean\/\" target=\"_blank\" rel=\"noopener noreferrer\">70% of United States citizens<\/a> consider postcard mailings more personal than online marketing methods.<\/li><\/ol>\n\n\n\n<p>At Primoprint, we are here for you and your business. If you have any questions, please contact us. Are you looking for a custom design? <a href=\"\/resources\/design-services\">Our in-house graphic designers<\/a> will be happy to help.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2020\/05\/eddm-direct-mail-pin.jpg\" alt=\"Creating a Direct Mail and EDDM\u00ae Postcard campaign can be an effective way to get your company\u2019s message in front of customers during the Coronavirus.\" class=\"wp-image-9444\" title=\"EDDM\u00ae and Direct Mail for Small Businesses\"\/><\/figure><\/div>\n\n\n\n<div style=\"display: none;\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>COVID-19 has affected much more than our health. Have a small business? It\u2019s likely that you\u2019re wondering how your small business will fare financially during this time. Marketing creativity is needed at this time to keep current customers up-to-date while trying to market to a new audience. Full-service EDDM\u00ae and Direct Mail can help you reach customers during a time when they\u2019re at home at their hardest to reach.<\/p>\n","protected":false},"author":1,"featured_media":13083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147,132],"tags":[148,157,140],"class_list":["post-12659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-tips","category-marketing","tag-business-tips","tag-eddm","tag-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts\/12659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/comments?post=12659"}],"version-history":[{"count":39,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts\/12659\/revisions"}],"predecessor-version":[{"id":16241,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts\/12659\/revisions\/16241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/media\/13083"}],"wp:attachment":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/media?parent=12659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/categories?post=12659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/tags?post=12659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}