{"id":1528,"date":"2015-08-25T14:16:31","date_gmt":"2015-08-25T14:16:31","guid":{"rendered":"https:\/\/www.primoprint.com\/blog\/?p=1528"},"modified":"2021-12-21T14:44:51","modified_gmt":"2021-12-21T14:44:51","slug":"why-print-is-important-for-your-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.primoprint.com\/blog\/why-print-is-important-for-your-marketing-plan\/","title":{"rendered":"Why Print Is Important for Your Marketing Plan"},"content":{"rendered":"<p>Online presence continues to be an essential element for small businesses. And while that platform continues to grow, it\u2019s important to not forget about the benefits of all things print. When it comes to establishing the perfect marketing plan, it\u2019s vital to incorporate the right balance of print and online media. By doing so, it not only can help maximize the reach and exposure of your business, but it can also increase ROI for all marketing dollars spent.<\/p>\n<p>Even with all the technology within reach of today\u2019s consumer, print continues to be as influential as it has ever been. Did you know that recent studies show that\u00a0individuals who read print increase their engagement and can concentrate longer than reading and view something online? Website content is seen in 15 seconds or less. But, when customers have a print advertisement in their hand, it demands their full attention\u00a0allowing them to\u00a0fully focused on your marketing content and the message you want to get across to them.<\/p>\n<p>And a bonus\u2026 consumers still enjoy getting their hands on something tangible. Grab customers&#8217; attention by printing brochures, <a href=\"\/every-door-direct-mail-postcards\">Every Door Direct Mail<\/a>\u00ae\u00a0postcards, flyers, and <a href=\"\/business-cards\">custom business cards<\/a>, all on premium quality paper, and you may just have yourself a higher ROI than you\u2019ve ever seen before.<\/p>\n<p>New to EDDM\u00ae?\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=p7u0QMp89E8\" target=\"_blank\" rel=\"noopener noreferrer\">Watch our Full-Service EDDM\u00ae tutorial<\/a>. We&#8217;ll describe this USPS\u00ae mailing service that allows businesses to reach potential customers by selecting mailing routes or zip code(s).<\/p>\n<h3>Why you shouldn\u2019t overlook print in your marketing campaign:<\/h3>\n<ul>\n<li>It&#8217;s an engaging and versatile &#8211; which makes it a perfect marketing tool.<\/li>\n<li>It&#8217;s\u00a0an excellent way for you and your business to show your creativity. Let your brand shine and show your customers that you look at every detail. Your company can stand out by including print features such as Spot UV, Inline Foil, Stamped Foil and more.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7288\" src=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2018\/06\/custom-presentation-folders.jpg\" alt=\"We also offer design services for presentation folders.\" width=\"1546\" height=\"1045\" srcset=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2018\/06\/custom-presentation-folders.jpg 1546w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2018\/06\/custom-presentation-folders-300x203.jpg 300w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2018\/06\/custom-presentation-folders-768x519.jpg 768w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2018\/06\/custom-presentation-folders-1024x692.jpg 1024w\" sizes=\"auto, (max-width: 1546px) 100vw, 1546px\" \/><\/p>\n<p>Today, you can target your audience based on their needs and location a lot easier than before. You have a better opportunity to build a stronger relationship with them when the content on your printed material is done correctly and can be done by reaching customers through every door direct mail postcards (EDDM\u00ae), door hangers, postcards and more. Whether it\u2019s general information, business updates, event schedules, product specials, or promotional offers, there is always a need to include print marketing to get your message across.<\/p>\n<p>Print continues to be a powerful tool, and we can help you print that perfect piece. If you need help with a custom design, our experienced graphic designers will be happy to design your next print project. Please <a href=\"\/resources\/design-services\">complete our online form<\/a> to get started. Have more questions?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online presence continues to be an essential element for small businesses. And while that platform continues to grow, it\u2019s important to not forget about the benefits of all things print. When it comes to establishing the perfect marketing plan, it\u2019s vital to incorporate the right balance of print and online media. By doing so, it not only can help maximize the reach and exposure of your business, but it can also increase ROI for all marketing dollars spent.<\/p>\n","protected":false},"author":1,"featured_media":2400,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[132],"tags":[140],"class_list":["post-1528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts\/1528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/comments?post=1528"}],"version-history":[{"count":24,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts\/1528\/revisions"}],"predecessor-version":[{"id":15663,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts\/1528\/revisions\/15663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/media\/2400"}],"wp:attachment":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/media?parent=1528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/categories?post=1528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/tags?post=1528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}