{"id":283,"date":"2013-10-24T19:31:19","date_gmt":"2013-10-24T19:31:19","guid":{"rendered":"http:\/\/beta.primocards.com\/blog\/?p=283"},"modified":"2022-02-21T19:12:16","modified_gmt":"2022-02-21T19:12:16","slug":"the-advantages-of-using-postcards-for-your-business","status":"publish","type":"post","link":"https:\/\/www.primoprint.com\/blog\/the-advantages-of-using-postcards-for-your-business\/","title":{"rendered":"The Advantages of Printing Postcards for Your Business"},"content":{"rendered":"

We offer premium custom postcards<\/a> with a variety of options including Matte Finish, Spot UV, and Glossy UV coating. Postcards are often used by businesses today, as it\u2019s an excellent way to promote a product, service or business information. Interested in postcard printing? They are offered in a variety of sizes and styles.  If a postcard size is not available, the postcards can be customizable by filling out our custom order form<\/a>.<\/p>\n

An eye-catching, graphic display combined with a message is an effective way to generate leads for any business.<\/p>\n

They are one of the least expensive forms of advertising. A direct mailing campaign can be implemented in a brief period of time. Postcard marketing can be used for all business types: lawyers, lawn service companies, real estate agents and restaurants, to name a few. They have been proven to generate more traffic to a website and bring additional foot traffic to local retail stores.<\/p>\n

They’re a diverse marketing tool. They can be used as flyers, newsletters or product brochures. A discount offer can be printed on them, allowing the postcard to be used as a coupon. They are sometimes described as an oversized business card and are another way to help brand a business. The ability to reach a targeted market is simplified by using them. Fewer advertising dollars are spent on people that are not interested in your product than if, for instance, you placed a newspaper ad. In addition, they make following up with existing customers easier and less time-consuming.<\/p>\n

Download our Free EDDM\u00ae Success Guide<\/a><\/p>\n

\"Build<\/p>\n

They are nearly always read by the recipient since the message is in perfect view. In a recent study, 79% of professionals<\/strong> acknowledge that direct mail with postcards can be an effective or very effective marketing tool. Recipients don\u2019t have to spend time opening it as with a letter. Postcard designs that provide vibrant colors or with attractive designs stand out, making it more likely to be read.<\/p>\n

There are also additional costs involved in folding and inserting letters into an envelope. These oversized cards actually don\u2019t take up a lot of space and can be saved for later reference in a purse or hung on the refrigerator. Postcard mailing provides the best opportunity for having your message read.<\/p>\n

Also, these cards are the most cost-effective means of testing an advertising campaign. If a business has a new product that they would like to test the market, a postcard mailing will gauge the customers\u2019 response without informing the competition. They continue to be a great way to test a specific product price range. A few of them can be mailed to determine the response rate at a given price. They can be used to test ad campaigns and several ad campaigns can be mailed and tracked by printing a tracking code on them. Having the customer provide the tracking code when they respond to the offer will help determine which ad campaign generates the most interest.<\/p>\n

In addition to printing business postcards, we also offer Every Door Direct Mail\u00ae postcards, a new USPS\u00ae program that gives small businesses an inexpensive way to reach local customers. Learn more by reading How Every Door Direct Mail Can Help Your Business<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

We offer premium custom postcards with a variety of options including Matte Finish, Spot UV, and Glossy UV coating. Postcards are often used by businesses today, as it\u2019s an excellent way to promote a product, service or business information. Interested in postcard printing? They are offered in a variety of sizes and styles. If a postcard size is not available, the postcards can be customizable by filling out our custom order form.<\/p>\n","protected":false},"author":1,"featured_media":2336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[132],"tags":[140],"class_list":["post-283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts\/283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/comments?post=283"}],"version-history":[{"count":26,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts\/283\/revisions"}],"predecessor-version":[{"id":15905,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts\/283\/revisions\/15905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/media\/2336"}],"wp:attachment":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/media?parent=283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/categories?post=283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/tags?post=283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}