{"id":2929,"date":"2019-12-06T08:31:40","date_gmt":"2019-12-06T08:31:40","guid":{"rendered":"https:\/\/www.primoprint.com\/blog\/?p=2929"},"modified":"2022-06-28T12:28:36","modified_gmt":"2022-06-28T12:28:36","slug":"complete-eddm-marketing-checklist","status":"publish","type":"post","link":"https:\/\/www.primoprint.com\/blog\/complete-eddm-marketing-checklist\/","title":{"rendered":"The Complete EDDM\u00ae Marketing Checklist"},"content":{"rendered":"\n<p class=\"p1\"><span class=\"s1\">Despite the popularity of today\u2019s Internet-driven marketing tools such as social media, search engine marketing, and commercial email, EDDM\u00ae marketing remains to be an affordable and cost-effective technique available to businesses.<\/span><\/p>\n\n\n\n<p><a class=\"more-link\" style=\"width: 100%; max-width: 400px;\" href=\"\/every-door-direct-mail-postcards#download\">Download our Free EDDM\u00ae Success Guide<\/a><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">According to the USPS\u00ae Household Study, <strong>81% of the recipients read or scan their mail daily<\/strong>. Because your postcard goes into the homes and hands of the campaign\u2019s target audience, it creates an intimate connection that rivals media channels such as radio and television.&nbsp;<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"p1\"><span class=\"s1\">Research has shown that<\/span><span class=\"s2\"><b> 40% of customers<\/b><\/span><span class=\"s1\"> will try a new business after receiving a mail offer. <\/span><\/p><\/blockquote>\n\n\n\n<p class=\"p1\"><span class=\"s1\">A typical mail campaign generates a <b>13 to 1 return on investment<\/b>. The U.S. Postal Service\u00ae offers a highly affordable mail program for local businesses called EDDM\u00ae, or <a href=\"\/every-door-direct-mail-postcards\">Every Door Direct Mail<\/a>\u00ae. \u00a0This program is ideal for saturation mailing.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li class=\"mb-3\"><a href=\"#section1\">How to Identify Your Audience<\/a><\/li><li class=\"mb-3\"><a href=\"#section2\">Select Your Target Audience<\/a><\/li><li class=\"mb-3\"><a href=\"#section3\">Write &#8220;Selling&#8221; Content<\/a><\/li><li class=\"mb-3\"><a href=\"#section4\">EDDM\u00ae Postcard Design Tips<\/a><\/li><li class=\"mb-3\"><a href=\"#section5\">How to Create a Compelling Offer<\/a><\/li><li class=\"mb-3\"><a href=\"#section6\">Choosing Your Delivery Dates<\/a><\/li><li class=\"mb-3\"><a href=\"#section7\">Measure and Track Results<\/a><\/li><\/ul>\n\n\n\n<p>T<span class=\"s1\">o help you plan and keep your campaign on track and as cost-effective as possible, we offer the following EDDM\u00ae Guidelines and tips that will help you get the maximum return on your marketing investment before purchasing your <a href=\"\/eddm-postcards\">EDDM\u00ae postcards<\/a>.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"section1\"><\/a>Identify Your Best Audience<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">The more targeted your message is to a particular audience, the better the response and return you\u2019ll receive. Understand and identify the type of audience you wish to reach, whether that\u2019s an existing one or a new prospect, and customize your message and offer that will best \u201cspeak\u201d to that recipient. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">They are available in a <span class=\"s4\">variety of sizes and printing options<\/span> to meet your business\u2019s postcard marketing needs.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"section2\"><\/a>Select Your Target Area<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Instead of shopping for the right mailing list, the Every Door Direct Mail\u00ae program means you merely select those zip codes and carrier routes that best target the hottest prospects for your advertising message. Most retailers have a clearly defined geographic radius around their location that accounts for the majority of their business. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">All you need to do is match your \u201cprospect zone\u201d to the existing zip codes and carrier routes by using our mapping tool. We&#8217;ve created a tutorial video highlighting the&nbsp;process of selecting a route with our easy-to-use mapping tool.&nbsp;<\/span><\/p>\n\n\n\n<p><strong>Resource:<\/strong> <a href=\"https:\/\/youtu.be\/IWUChcZsjHA\" target=\"_blank\" rel=\"noopener noreferrer\">EDDM\u00ae Mapping Tool Tutorial Video<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"section3\"><\/a>Write \u201cSelling\u201d Content<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Avoid the fluff and focus on content that helps recipients solve a problem or get a question answered. Prospects aren\u2019t as interested in reading a laundry list of your company\u2019s features as they are in learning how they could benefit from them. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Reach out to customers who can offer authority building testimonials and showcase your professional certifications, such as the Better Business Bureau, Yelp, Trip Advisor, etc.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"section4\"><\/a>Customize Your Postcard Design<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">A well-designed postcard that matches the interests and needs of your target prospects will deliver the best results. Keep the following points in mind when laying out your mailer:&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li class=\"mb-3\">Write a straight-to-the-point headline that grabs your audience\u2019s attention.<\/li><li class=\"mb-3\">Remember that pictures truly are worth a thousand words.<\/li><li class=\"mb-3\"><a href=\"\/blog\/color-speaks-louder-than-words\/\">Take advantage of <span class=\"s5\">color<\/span> <\/a>and layout to attract attention and reinforce your brand\u2019s familiarity.<\/li><li class=\"mb-3\">To boost readership and response, feature your deal prominently on the front of your mail&nbsp;piece.<\/li><li class=\"mb-3\">Keep your text as brief and readable as possible, using bullet points or numbers to summarize your key selling points.<\/li><li class=\"mb-3\">Don\u2019t overwhelm the reader with excessive graphics or copy; your offer or call-to-action will most likely get lost in the chaos.<\/li><li class=\"mb-3\">Use no more than three different fonts on your mailer. Too many fonts make the piece look cluttered and messy. Simplified fonts help with readability.<\/li><li class=\"mb-3\">Don\u2019t forget to include all of the basics that prospects will want to know \u2013 complete business address, phone number, website, and your social media contact platforms.<\/li><\/ul>\n\n\n\n<p>The below image is a postcard displaying areas of the postcard that should be considered during the design process. For complete details regarding the image, take a look at the <a href=\"\/blog\/9-tips-for-designing-a-successful-eddm-postcard\">9 Tips for Designing a Successful Postcard<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1016\" height=\"910\" src=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2019\/12\/eddm-design-infographic.jpg\" alt=\"This EDDM\u00ae image offering helpful tips and requirements for a successful postcard design\" class=\"wp-image-13099\" title=\"EDDM\u00ae Postcard Design Infographic\" srcset=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2019\/12\/eddm-design-infographic.jpg 1016w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2019\/12\/eddm-design-infographic-300x269.jpg 300w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2019\/12\/eddm-design-infographic-768x688.jpg 768w\" sizes=\"auto, (max-width: 1016px) 100vw, 1016px\" \/><\/figure><\/div>\n\n\n\n<ol class=\"wp-block-list\"><li class=\"mb-3\">Headline<\/li><li class=\"mb-3\">Message<\/li><li class=\"mb-3\">Coupon or Discount<\/li><li class=\"mb-3\">Call-to-Action (CTA)<\/li><li class=\"mb-3\">Contact Information<\/li><li class=\"mb-3\">Photos<\/li><li class=\"mb-3\">Logo<\/li><li class=\"mb-3\">Testimonials<\/li><li class=\"mb-3\">White Space<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"section5\"><\/a>Create a Compelling Offer<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Whether your mailer is intended to spur an immediate sale or attract leads for a future marketing effort, be sure to tell recipients exactly what you want them to do next, and offer a compelling and rewarding reason to do so. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">This can be done by including a clear CTA (call-to-action) which can be a discount on products, services, or coupon codes. The below EDDM\u00ae example is a postcard dor a coffee shop. The owner included a Free beverage coupon to entice the new customers to bring their mailer to the store to receive their free beverage.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/08\/primo-eddm-marketing-checklist-1024x740.jpg\" alt=\"This is an example of a Coffee shop using an EDDM\u00ae Postcard offering a free medium beverage. \" class=\"wp-image-4964\" title=\"EDDM\u00ae Postcard\" srcset=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/08\/primo-eddm-marketing-checklist-1024x740.jpg 1024w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/08\/primo-eddm-marketing-checklist-300x217.jpg 300w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/08\/primo-eddm-marketing-checklist-768x555.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"p1\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"section6\"><\/a>Consider Your Mailer\u2019s Delivery Date<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">You want to make sure that your postcard mailing is reaching your audience when they\u2019re most likely to respond. Consider follow-up mailings to boost your overall campaign response rate. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">For example, if you are a pool cleaning company, you would want to start marketing your services in the spring so that people\u2019s pools are ready for the summer. You could then follow up in the summer.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"section7\"><\/a>Measure and Track Your Results<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">In the business world, numbers and statistics play a big role in determining the success of a marketing campaign. Don\u2019t assume that you know what your customers want or need\u2014use this service to answer that. If you mail out on a regular basis, test different routes, headlines, and offers. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">For example, your clothing company is wanting to do A\/B testing. Your first run could be a BOGO Free coupon mailer, and your second one could be a 30% off coupon mailer. You can then compare the results with previous mailings and repeat the most profitable campaigns.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"453\" src=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/08\/eddm-stat.jpg\" alt=\"EDDM has a 5.1% response rate compared to 0.6% email, 0.6% paid search, 0.2% online display, 0.4% social media. \" class=\"wp-image-8787\" srcset=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/08\/eddm-stat.jpg 2000w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/08\/eddm-stat-300x68.jpg 300w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/08\/eddm-stat-768x174.jpg 768w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/08\/eddm-stat-1024x232.jpg 1024w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Is EDDM\u00ae Right for You?<\/h3>\n\n\n\n<p>The above information is a complete guide of EDDM\u00ae and what it can offer you and your business. Many businesses can benefit from using this postcard mailing service including Churches, Nonprofits, local politicians, and more.<\/p>\n\n\n\n<p>EDDM\u00ae is a great service for sending a message that is relevant to customers in a specific location. Below is a list of some businesses that can benefit from this postcard mailing service.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li class=\"mb-3\">Restaurants<\/li><li class=\"mb-3\">Realtors<\/li><li class=\"mb-3\">Political Campaign<\/li><li class=\"mb-3\">Retail Stores<\/li><li class=\"mb-3\">Dentists<\/li><li class=\"mb-3\">Lawn Care Services<\/li><li class=\"mb-3\">Coffee Shops<\/li><li class=\"mb-3\">Dry Cleaners<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What is EDDM\u00ae<\/h2>\n\n\n\n<p>EDDM\u00ae is an affordable postcard mailing service provided by the USPS\u00ae. You can easily reach customers that matter the most to your business, for less.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Oversizes Premium Postcards<\/li><li>No Mailing List Required<\/li><li>No Need to Sort of Addressing<\/li><li>No Mailing Permit is Required<\/li><\/ul>\n\n\n\n<h2 class=\"p1 wp-block-heading\"><span class=\"s1\">Advantages<\/span><\/h2>\n\n\n\n<p><span class=\"s3\">It allows you to be selective with your audience; you can choose to target your most loyal customers or expand your scope. You use our free online mapping tool to select the delivery date, zip codes, or specific letter carrier routes within those zip codes that best match your targeted marketing area.<\/span><\/p>\n\n\n\n<ul class=\"ol1 wp-block-list\"><li>This medium allows you to track your statistics in regard to the effectiveness of different formats, mailing lists, offers, and more. With this critical information, you can then plan future campaigns.<\/li><li>It is a personable and intimate communication between you and your potential customer.<\/li><li>Because this is a tangible item, consumers can save mailed coupons for future use and share mailings with others.<\/li><li>Best of all, you\u2019ll save the cost of purchasing a mailing list, receive cheaper postage, and avoid additional shipping charges and postage permits<span class=\"s1\">.<\/span><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"401\" src=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2019\/12\/eddm-postcard-smoothie.jpg\" alt=\"What is EDDM\u00ae? It's a postcard mailing service that helps a business introduce a service or product to new customers.\" class=\"wp-image-13100\" title=\"Matte EDDM\u00ae Postcard printed for Smoothie King\" srcset=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2019\/12\/eddm-postcard-smoothie.jpg 1000w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2019\/12\/eddm-postcard-smoothie-300x120.jpg 300w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2019\/12\/eddm-postcard-smoothie-768x308.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Primoprint has simplified the regional direct mailing process for me by both lowering the costs as well as the amount of labor needed to execute&#8230;&#8221;&nbsp; Jamison Young &#8211; <a href=\"https:\/\/www.smoothieking.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Smoothy King<\/a><\/p><\/blockquote>\n\n\n\n<h2 class=\"p1 wp-block-heading\"><span class=\"s1\">Full Service vs Print Only <\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">We offer two types of solutions: Print Only and Full Service. <\/span><\/p>\n\n\n\n<h3 class=\"p1 wp-block-heading\"><span class=\"s1\"><b>Print Only, which is also referred to as Every Door Direct Mail\u00ae-R (Retail):<\/b><\/span><\/h3>\n\n\n\n<ul class=\"ul1 wp-block-list\"><li>We print the postcards and ship them to you.<\/li><li>You create an account with the USPS\u00ae and select your routes on their website.<\/li><li>Complete your USPS\u00ae paperwork and pay for your postage.<\/li><li>After receiving your postcards via the USPS\u00ae, you will need to prepare each route\u2019s bundles with facing slips.<\/li><li>You then will deliver your postcards to the post office.<\/li><li>A maximum of 5,000 postcards per day can be sent.<\/li><\/ul>\n\n\n\n<h3 class=\"p1 wp-block-heading\"><span class=\"s1\">Full Service<\/span><\/h3>\n\n\n\n<ul class=\"ul1 wp-block-list\"><li class=\"mb-3\">You can do it all from your computer.<\/li><li class=\"mb-3\">Select an in-mailbox delivery date.<\/li><li class=\"mb-3\">Select your mailing routes through our easy-to-use mapping tool.<\/li><li class=\"mb-3\"><a href=\"\/blog\/how-to-setup-full-service-eddm-postcard-files\/\">Upload your files<\/a> or have our creative team create a unique design for your business.<\/li><li class=\"mb-3\">Review your order and complete your checkout including postage.<\/li><li class=\"mb-3\">We handle the print, processing, and delivery to the post office.<\/li><li class=\"mb-3\">There is no limit to the number of postcards that can be sent out each day,<\/li><\/ul>\n\n\n\n<p><span class=\"s1\">The above information will be helpful whether you are looking to sell more items to current customers or if you\u2019re prospecting for new leads. If you have any questions, feel free to <a href=\"\/resources\/contact\"><span class=\"s4\">contact<\/span><\/a><span class=\"s4\"> one of our customer support representatives<\/span>.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2019\/02\/eddm-postcard-checklist.jpg\" alt=\"The EDDM\u00ae checklist explains the requirements, benefits and offers free templates, and design tips.\" class=\"wp-image-9444\" title=\"The Ultimate EDDM\u00ae Checklist\"\/><\/figure><\/div>\n\n\n\n<div style=\"display: none;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Despite the popularity of today\u2019s Internet-driven marketing tools such as social media, search engine marketing, and commercial email, EDDM\u00ae marketing remains to be an affordable and cost-effective technique available to businesses.<\/p>\n","protected":false},"author":1,"featured_media":4952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,132],"tags":[148,141,157,140],"class_list":["post-2929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-marketing","tag-business-tips","tag-design","tag-eddm","tag-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts\/2929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/comments?post=2929"}],"version-history":[{"count":82,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts\/2929\/revisions"}],"predecessor-version":[{"id":16239,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts\/2929\/revisions\/16239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/media\/4952"}],"wp:attachment":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/media?parent=2929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/categories?post=2929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/tags?post=2929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}