{"id":3514,"date":"2017-02-08T09:15:40","date_gmt":"2017-02-08T09:15:40","guid":{"rendered":"https:\/\/www.primoprint.com\/blog\/?p=3514"},"modified":"2022-05-02T13:54:09","modified_gmt":"2022-05-02T13:54:09","slug":"how-to-setup-full-service-eddm-postcard-files","status":"publish","type":"post","link":"https:\/\/www.primoprint.com\/blog\/how-to-setup-full-service-eddm-postcard-files\/","title":{"rendered":"How to Setup Full Service EDDM\u00ae Postcard Files"},"content":{"rendered":"\n<p class=\"p1\"><span class=\"s1\">Since the launch of <a href=\"https:\/\/www.primoprint.com\/every-door-direct-mail-postcards\">Full-Service EDDM\u00ae<\/a>, there have been quite a few questions regarding how to successfully prepare your EDDM\u00ae mailer for print. The USPS\u00ae requires this product to be designed a bit differently than regular print-only EDDM\u00ae postcards, so we thought we\u2019d try to answer a few of the most common questions.<\/span><\/p>\n\n\n\n<p><strong>Resource:<\/strong> <a href=\"\/blog\/9-tips-for-designing-a-successful-eddm-postcard\/\">9 Design Tips for a Successful EDDM\u00ae Postcard<\/a><\/p>\n\n\n\n<h2 class=\"p1 wp-block-heading\">What is EDDM\u00ae Indicia?<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/support.primoprint.com\/eddm\/full-service-eddm\/full-service-eddm-indicia\" rel=\"noopener\">Let\u2019s Talk Indicia<\/a>!&nbsp;<\/span><span class=\"s1\">Print-only is pretty loose with the size and location of the indicia and the \u201clocal postal customer\u201d box. There are basic requirements, but overall, you have some wiggle room. With Full-Service, the post office is giving you a postage discount because Primoprint&nbsp;is doing all the work for them. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">We are ensuring them that the paperwork is correct and that the EDDM\u00ae indicia placement and postal information are perfectly placed and readable. That is why it is so important to follow the <a href=\"\/resources\/templates\">postcard template<\/a> we provide on our <\/span><span class=\"s2\">site<\/span><span class=\"s1\">. (EDDM\u00ae Postcrad Size templates include):&nbsp; <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li class=\"mb-3\">4.5&#8243; x 12&#8243;<\/li><li class=\"mb-3\">6.5&#8243; x 9&#8243;<\/li><li class=\"mb-3\">6.5&#8243; x 12&#8243;<\/li><li class=\"mb-3\">6&#8243; x 12&#8243;<\/li><li class=\"mb-3\">8.5&#8243; x 7&#8243;<\/li><li class=\"mb-3\">8.5&#8243; x 11&#8243;<\/li><li class=\"mb-3\">8.5&#8243; x 14&#8243;<\/li><li class=\"mb-3\">8&#8243; x 6.5&#8243;<\/li><li class=\"mb-3\">8&#8243; x 10&#8243;<\/li><li class=\"mb-3\">9&#8243; x 11&#8243;<\/li><li class=\"mb-3\">9&#8243; x 12&#8243;<\/li><\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">We have templates available in all size options for download. No matter if you are using InDesign, Illustrator, Photoshop, or other design software, all you have to do is place the indicia image first and then build your artwork on top of the template. We provide the indicia template in .eps and .psd formats for horizontal and vertical layouts.<\/span><\/p>\n\n\n\n<p><a class=\"more-link\" style=\"width: 100%; max-width: 400px;\" href=\"\/every-door-direct-mail-postcards#download\">Download our Free EDDM\u00ae Success Guide<\/a><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">With my postcard design, I always set up my InDesign file according to the postcard size I\u2019m printing, and then I draw a frame rectangle &#8211; fitting it perfectly to the edges of the page. Next, I place the EPS indicia file that matches my final print size. <strong>Do not<\/strong> <strong>\u201cfit to page\u201d<\/strong>, <strong>\u201ccenter\u201d<\/strong> <strong>or<\/strong> <strong>make any additional adjustments to the file<\/strong>. It should place perfectly where it is to print. <\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"493\" src=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/02\/file-placment--1024x493.jpg\" alt=\"Indesign indicia file placement for a 6.5&quot; x 9&quot; EDDM Postcard\" class=\"wp-image-4354\" title=\"Indicia file placement for a 6.5 x 9 inch for an EDDM\u00ae Postcard\" srcset=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/02\/file-placment--1024x493.jpg 1024w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/02\/file-placment--300x145.jpg 300w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/02\/file-placment--768x370.jpg 768w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/02\/file-placment-.jpg 1038w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"p1\"><span class=\"s1\"><\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Then, make sure you lock it into place. Now, as you build your artwork, you know that the indicia and postal box are secured in the required position. You\u2019ll want to be sure you place the indicia that matches your postcard print size exactly. Each template is slightly different to match the proportions. <\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"350\" src=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/02\/IndiciaBackgroud-.jpg\" alt=\"Take a look at the proper location of the indicia on the postcard templates.\" class=\"wp-image-4353\" title=\"Learn More About EDDM\u00ae Indicia\" srcset=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/02\/IndiciaBackgroud-.jpg 1000w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/02\/IndiciaBackgroud--300x105.jpg 300w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/02\/IndiciaBackgroud--768x269.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<p class=\"p1\"><span class=\"s1\">The indicia and local postal customer boxes can go right over the top of your background image. Just make sure the background image is on the layer below the locked indicia layer. We&#8217;ve included the EDDM\u00ae Indicia template to help.<br><\/span><\/p>\n\n\n\n<h3 class=\"p1 wp-block-heading\"><span class=\"s1\">Return Address Placement<\/span><\/h3>\n\n\n\n<p class=\"p1\"><span class=\"s1\">The return address is critical and is a required element of your postcard. You need to supply either a physical address or a P.O. Box, and where you put it is just as important. Typically, we think of the return address going just to the left of the indicia. But with EDDM\u00ae mailing services, it is required for the return address to be&nbsp;placed in the top left corner. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Some people choose to make it relatively small and on one line so that it is not too noticeable. Others decide to place the logo at the very top with the address large underneath it. It just depends on whether or not you would like for your customers to notice it.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"350\" src=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/02\/AddressPlacement-.jpg\" alt=\"Correct Address Placement. Examples with logos with the address large underneath it.\" class=\"wp-image-4351\" title=\"Every Door Direct Mail\u00ae Examples and Return Label Location\" srcset=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/02\/AddressPlacement-.jpg 1000w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/02\/AddressPlacement--300x105.jpg 300w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/02\/AddressPlacement--768x269.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<p class=\"p1\"><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">If you follow these two simple placement requirements, your Every Door Direct Mail\u00ae postcard should be able to mail correctly!<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">If you need further assistance with your EDDM\u00ae setup, feel free to contact our <\/span><a href=\"\/resources\/design-services\"><span class=\"s2\">design department<\/span><\/a><span class=\"s1\">. We would be happy to help you set up the postal information or even help you design one from scratch for your next postcard marketing campaign.&nbsp; <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Take a look at our <a href=\"https:\/\/www.youtube.com\/watch?v=IWUChcZsjHA&amp;t=5s\" rel=\"noopener\">Route Selection Tutorial Video<\/a>. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">You&#8217;ll learn how to utilize every aspect of our route selection tool. Our video tutorial teaches you how to select routes based on Zip Code, residential and\/or business addresses, median income, age, and household size.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Design Your EDDM\u00ae Postcard<\/h3>\n\n\n\n<p>Once you\u2019ve made the decision to send out an oversized postcard campaign, it\u2019s important that you send the right message with the right artwork.<\/p>\n\n\n\n<p>We&#8217;ve listed a few tips to keep in mind; <a href=\"\/blog\/9-tips-for-designing-a-successful-eddm-postcard\/\">9 Tips for Designing a Successful EDDM\u00ae Postcard<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2020\/05\/setup-eddm-files.jpg\" alt=\"Learn the correct way to set up your Full-Service EDDM\u00ae files. Here are some of the most common questions, discuss the proper EDDM\u00ae Indicia placement, and more. \" class=\"wp-image-9444\" title=\"How to Properly Setup You Full Service EDDM\u00ae Files\"\/><\/figure><\/div>\n\n\n\n<div style=\"display: none;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Since the launch of Full-Service EDDM\u00ae, there have been quite a few questions regarding the setup of the print files. The USPS\u00ae requires this product to be designed a bit differently than regular print-only EDDM\u00ae postcards, so we thought we\u2019d try to answer a few of the most common questions.<\/p>\n","protected":false},"author":1,"featured_media":13047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[130],"tags":[141,157,143],"class_list":["post-3514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-print-tutorials","tag-design","tag-eddm","tag-print-tutorials"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts\/3514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/comments?post=3514"}],"version-history":[{"count":55,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts\/3514\/revisions"}],"predecessor-version":[{"id":16089,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts\/3514\/revisions\/16089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/media\/13047"}],"wp:attachment":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/media?parent=3514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/categories?post=3514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/tags?post=3514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}