Simplification: MASTERCARD![\"Mastercard](\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/06\/mastercard-rebrand-1024x358.png\" "\\"Simplified")
<\/span><\/h2>\n\n\n\nOne big trend this year is logo simplification. Pressure from social media, current design preferences, and digital advertising currently dictate that logos need to be legible when small. This means that companies are investing billions to rebrand to simpler, flatter logos. <\/span><\/p>\n\n\n\nWhile the logo\u2019s interlocking circles remain, the horizontal lines framing the word \u201cMastercard\u201d and sitting in the overlap have been removed and replaced by an orange shade, the result of mixing primary colors yellow and red. The combination strives to cement \u201cconnectivity\u201d and \u201cseamlessness,\u201d one of the company\u2019s key brand messages. <\/span><\/p>\n\n\n\n\nFollowing the rebrand, research conducted by Mastercard showed that more than 80% of consumers<\/strong> still recognized the symbol without the inclusion of the name.<\/span><\/p>\n<\/blockquote>\n\n\n\nNegative Space: INSTAGRAM
![\"Instagram's](\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/06\/instagram-rebrand-1024x358.png\" "\\"Instagram's")
<\/span><\/h2>\n\n\n\nNegative Space can provide a memorable way of calling to attention a company\u2019s attributes. While Instagram kept its camera icon, it switched from a retro three-dimensional design to a flat, minimalist design. The use of negative space is critical in their new design, as it outlines the camera lens and flashes against the rainbow gradient.<\/span><\/p>\n\n\n\nClean Lines: TACO BELL![\"Taco](\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/06\/tacobell-rebrand-1024x358.png\" "\\"Taco")
<\/span><\/h2>\n\n\n\nAs companies are leaning more towards simplification, one of the first things to go has been and textures. First, larger businesses are opting for logos with clean, simple lines, as this makes building signage more accessible and more cost-effective.<\/span><\/p>\n\n\n\nTaco Bell\u2019s designers opted to pare down the logo, replacing its magenta, purple and yellow with a regal purple with subtle gradient shading. It utilizes white space to shape the bell.<\/span><\/p>\n\n\n\n
While the logo\u2019s interlocking circles remain, the horizontal lines framing the word \u201cMastercard\u201d and sitting in the overlap have been removed and replaced by an orange shade, the result of mixing primary colors yellow and red. The combination strives to cement \u201cconnectivity\u201d and \u201cseamlessness,\u201d one of the company\u2019s key brand messages. <\/span><\/p>\n\n\n\n Following the rebrand, research conducted by Mastercard showed that more than 80% of consumers<\/strong> still recognized the symbol without the inclusion of the name.<\/span><\/p>\n<\/blockquote>\n\n\n\n Negative Space can provide a memorable way of calling to attention a company\u2019s attributes. While Instagram kept its camera icon, it switched from a retro three-dimensional design to a flat, minimalist design. The use of negative space is critical in their new design, as it outlines the camera lens and flashes against the rainbow gradient.<\/span><\/p>\n\n\n\n As companies are leaning more towards simplification, one of the first things to go has been and textures. First, larger businesses are opting for logos with clean, simple lines, as this makes building signage more accessible and more cost-effective.<\/span><\/p>\n\n\n\n Taco Bell\u2019s designers opted to pare down the logo, replacing its magenta, purple and yellow with a regal purple with subtle gradient shading. It utilizes white space to shape the bell.<\/span><\/p>\n\n\n\n\n
Negative Space: INSTAGRAM
<\/span><\/h2>\n\n\n\nClean Lines: TACO BELL
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