{"id":5393,"date":"2017-09-27T18:20:00","date_gmt":"2017-09-27T18:20:00","guid":{"rendered":"https:\/\/www.primoprint.com\/blog\/?p=5393"},"modified":"2022-06-28T13:55:04","modified_gmt":"2022-06-28T13:55:04","slug":"how-to-get-started-with-your-eddm-campaign","status":"publish","type":"post","link":"https:\/\/www.primoprint.com\/blog\/how-to-get-started-with-your-eddm-campaign\/","title":{"rendered":"How to Get Started with Printing EDDM\u00ae"},"content":{"rendered":"\n<p>As a business owner and entrepreneur, we are tasked with not only running a business but wearing many hats. Perhaps one of the most important hats is managing your marketing strategy. By combining Every Door Direct Mail\u00ae with <a href=\"\/blog\/market-your-business-with-postcards\">your other marketing tactics<\/a>, you can help increase awareness and bring in potential customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Every Door Direct Mail\u00ae?<\/h2>\n\n\n\n<p>Also known as <a href=\"\/every-door-direct-mail-postcards\">EDDM\u00ae<\/a>, a saturation mailing service offered by the United States Postal Service. This cost-effective service allows you to create your own advertisement on premium, oversized postcards for an affordable price. Through this service, you can geographically target the neighborhoods and people that are the best customers for your business.<\/p>\n\n\n\n<p><a class=\"more-link\" style=\"width: 100%; max-width: 400px;\" href=\"\/every-door-direct-mail-postcards#download\">Download our Free EDDM\u00ae Success Guide<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Let&#8217;s Get Started!<\/h2>\n\n\n\n<p>There are two different types of Printing Options. We\u2019ll walk you through the differences of each, helping you determine which is best for you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Full-Service<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>You can do it all on our website.<\/li><li>Select an in-mailbox delivery date.<\/li><li>Select your mailing routes through our easy-to-use mapping tool.<\/li><li>Upload your files or have one of our in-house graphic designers<strong>\u00a0<\/strong>create a unique design for your business.<\/li><li>Review the order and complete checkout, including postage.<\/li><li>We handle the printing, processing, and delivery to the post office.<\/li><li>There is no limit to the number of postcards that can be sent each day.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">EDDM\u00ae Route Selection Tutorial<\/h3>\n\n\n\n<center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/IWUChcZsjHA\" width=\"640\" height=\"385\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a0Print-Only (Also referred to as Every Door Direct\u00ae Mail-R):<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>We print the postcards and ship them to you.<\/li><li>You create an account with the USPS\u00ae and select your routes on their website.<\/li><li>Complete your USPS\u00ae paperwork and pay for your postage.<\/li><li>After receiving your postcards via the USPS\u00ae, you will need to prepare each route\u2019s bundle with facing slips.<\/li><li>A maximum of 5,000 postcards per day can be sent.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"529\" src=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/09\/restaurant-eddm-postcard.jpg\" alt=\"Build awareness by sending out Every Door Direct Mail\u00ae postcards. Include a strong CTA to get potential customers excited about your business or products.\" class=\"wp-image-5414\" title=\"Restaurant EDDM\u00ae Postcard\" srcset=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/09\/restaurant-eddm-postcard.jpg 1000w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/09\/restaurant-eddm-postcard-300x159.jpg 300w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/09\/restaurant-eddm-postcard-768x406.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Who Can Benefit From EDDM\u00ae?<\/h2>\n\n\n\n<p>This service is a cost-effective marketing tool at its finest. It\u2019s great for businesses of all sizes. Whether you\u2019re a well-established business looking to grow or a new business working on getting the word out, this postcard mailing service can benefit you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Small Businesses<\/h3>\n\n\n\n<p>These oversized postcards are<strong>\u00a0<\/strong>ideal for any local company or organization that depends on support and sales from nearby neighborhoods. It is perfect for raising awareness, promoting special events and offers, boosting traffic at brick-and-mortar locations, and driving new customer acquisition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Franchises<\/h3>\n\n\n\n<p>Franchisors are a great candidate&nbsp;because it gives franchisees the ability to effectively market their locations at the local level while maintaining brand control. Techniques franchisees utilize include discounts and coupon codes.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"549\" src=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/09\/eddm-postcard-franchise.jpg\" alt=\"Postcard marketing is great for bringing awareness to your franchise. \" class=\"wp-image-6049\" title=\"Every Door Direct Mail\u00ae Postcard with coupons\" srcset=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/09\/eddm-postcard-franchise.jpg 1000w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/09\/eddm-postcard-franchise-300x165.jpg 300w, https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/09\/eddm-postcard-franchise-768x422.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Large Companies<\/h3>\n\n\n\n<p>Larger corporations opt for incorporating EDDM\u00ae into their marketing toolkits anytime a local or regional strategy is needed. Utilizing this increases their chances of hosting successful grand openings, branding, promotional campaigns, and special events.<\/p>\n\n\n\n<p>In addition, many large companies utilize EDDM\u00ae as a method to test markets prior to rolling out new products, services, or campaigns at the national or global level.<\/p>\n\n\n\n<p>As you can see, this is a great tool to bring awareness to your services or products and cultivate relationships with potential customers. For more information on how to get started, check out our<a href=\"\/blog\/complete-eddm-marketing-checklist\/\"> EDDM\u00ae Marketing Checklist<\/a> blog.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2019\/03\/how-to-market-with-eddm-postcards.jpg\" alt=\"There are two different types of Printing Options. We\u2019ll walk you through the differences of each, helping you determine which is best for you.\" class=\"wp-image-9444\" title=\"How to Get Started with Printing EDDM\u00ae\"\/><\/figure><\/div>\n\n\n\n<div style=\"display: none;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Perhaps one of the most important hats is managing your marketing strategy. By combining Every Door Direct Mail\u00ae with your other marketing tactics, you can help increase awareness and bring in potential customers.<\/p>\n","protected":false},"author":1,"featured_media":6051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[132],"tags":[157,140],"class_list":["post-5393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-eddm","tag-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts\/5393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/comments?post=5393"}],"version-history":[{"count":44,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts\/5393\/revisions"}],"predecessor-version":[{"id":16248,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/posts\/5393\/revisions\/16248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/media\/6051"}],"wp:attachment":[{"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/media?parent=5393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/categories?post=5393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.primoprint.com\/blog\/wp-json\/wp\/v2\/tags?post=5393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}