Every marketing plan should find a home for them because:<\/p>\n
- \n
- People can\u2019t ignore them<\/li>\n
- Versatility: small, local businesses and more massive franchises can use custom door hangers for general purposes or specific promotions<\/li>\n
- Laser-focused geographic targeting<\/li>\n<\/ul>\n
How to Launch a Successful Door Hanger Campaign<\/h2>\n
Determine Your Goal and Define Your Audience<\/h3>\n
Before diving in, outline the goal or purpose of your campaign in specific terms. Instead of saying \u201cI want to make money,\u201d say, \u201cI want to sell 75 units of product X.\u201d<\/p>\n
To be sure you\u2019re on the right track, set measurable mini-goals. These include things like:<\/p>\n
- \n
- Response rate<\/li>\n
- Number of leads<\/li>\n
- Phone calls<\/li>\n<\/ul>\n
They are ideal for promoting sales or coupons, grand openings, or special events. A new burger restaurant might pass out 500 in nearby neighborhoods that offer a BOGO meal deal<\/strong> if customers bring in the door hanger coupon. You may even consider A\/B testing different coupon deals to see which offer has the most significant impact on sales.<\/p>\n
By creating and implementing measurable goals, it\u2019s easy to evaluate your promotion\u2019s effectiveness, as well as identify strengths and weaknesses that need to be addressed.<\/p>\n
![\"Door](\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/11\/standard-door-hanger.jpg\" "\\"Your")
<\/p>\nDefining your audience is key to your promotion\u2019s success. Who do you want to gain business? The more targeted your audience, the better the return on your investment. Some companies opt to blanket entire communities while others find it more beneficial to pursue a specific demographic.<\/p>\n
An upscale clothing boutique might choose only to distribute them in affluent neighborhoods because that\u2019s where their customers live.<\/p>\n
Captivate Through Your Call-To-Action<\/h3>\n
They should trigger a sense of urgency. Use language that creates FOMO (fear of missing out) with terms like limited time, act now, call today, going fast, etc.<\/p>\n
Consult With a Graphic Designer<\/h3>\n
They must be visually appealing. An excellent design doesn\u2019t just command attention for your special offer or announcement. It makes a statement about your company, brand, and the quality of your services or products.<\/p>\n
Successful Design Feature:<\/h3>\n
- \n
- Bold, yet easy-to-read typography<\/li>\n
- Illustrations, photos, or images your customers identify with<\/li>\n
- Attention-grabbing colors and layout<\/li>\n
- Coupon codes or perforated ones with coupons<\/li>\n
- Are you struggling with a custom design? We offer in-house graphic design services<\/a> to our customers.<\/li>\n<\/ul>\n
![\"Door](\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2017\/11\/premium-door-hangers.jpg\" "\\"Door")
<\/p>\nDoor Hanger Printing<\/h3>\n
While strong copy and compelling design seem like a no-brainer, it\u2019s equally important to remember that the print quality of your door hanger play a part in how customers view your company.<\/p>\n
Here are some tips to keep in mind with\u00a0door hanger printing<\/a>:<\/p>\n
- \n
- Stick to full-color, double sided custom hangers that allow you to include all necessary information<\/li>\n
- Print as many custom hangers as you can afford to cut down on overhead.<\/li>\n<\/ul>\n
Determine Door Hanger Distribution<\/h3>\n
Once you\u2019ve received your custom printed door hangers, it\u2019s time to distribute them. Here are some options to make distribution easier:<\/p>\n
- \n
- Have employees pass them out<\/li>\n
- Recruit a team of volunteers to help and reward them with free pizza or food from your restaurant<\/li>\n
- Hire a third-party company to distribute them<\/li>\n
- Evaluate Campaign\/ROI<\/li>\n<\/ul>\n
There\u2019s no point in marketing with them if you\u2019re not keeping track of responses. It\u2019s the only way to measure your campaign\u2019s success. There are several ways you can track this, such as the number of coupons collected or asking people how they found out about the promotion.<\/p>\n
Online coupons are also an easy and popular tool; all you have to do is make sure your coupon code or URL you\u2019re referring customers to is unique, not found on any other marketing materials. From there, a tool such as Google Analytics<\/a> can do the rest.<\/p>\n
Wrapping It Up<\/h3>\n
By following these tips and continuing to test, track, and finesse your custom hanger strategy, you\u2019ll be able to reliably initiate and execute effective door hanger marketing campaigns with a successful ROI.<\/p>\n
![\"Printed](\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2019\/03\/door-hanger-marketing-101.jpg\" "\\"Door")
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