There\u2019s a truckload of marketing advice out there, but it can be difficult to figure out where to start.<\/p>\n
We can help. We\u2019ve scoured the internet for the best marketing tips for small businesses<\/a> to help you create a path to success.<\/p>\n Below are 10 of the tips we found:<\/p>\n We’ve all heard it before, content is king! Before you invest one dime in marketing your business, start with a strong foundation. Include digital content like a blog and YouTube channel, as well as printed content like premium business brochures<\/a> and sales sheets.<\/p>\n Customer attention is more divided than ever. Besides written content, try one of the following below:<\/p>\n Creating visuals can create interest. People remember 65% of the information they see in a visual. Learn what is an infographic<\/a>, and helpful design tips to stand out.<\/p>\n Once you have content in place, you are ready to focus on buying more advertising, sending custom postcards<\/a>, and attracting clients to your stellar content.<\/p>\n If you\u2019re looking for an easy way to capture the attention of customers, a video is growing in popularity.<\/p>\n YouTube is the second largest search engine. Viewers watch videos on everything from cell phones to Smart TVs. In addition to creating entertaining and educational content, you can buy bumper ads.<\/p>\n Facebook Live is a great way to connect with customers in real time. You can do a Q&A related to your services or products and answer questions as viewers type them in the comment box. Watch a couple of sessions yourself to get the hang of real-time interaction.<\/p>\n All you need is a cell phone and a quality mic to get started<\/a>. What you have in your pocket is probably good enough. Add earbuds with built-in microphones and you\u2019re ready to shoot your first video! If you want to edit videos or share your computer screen, free and low-cost software is available.<\/p>\n There\u2019s so much noise on the internet now. Businesses often find postcards, brochures, and printed materials<\/a> cut through the noise. Brick-and-mortar businesses can mail coupons to local customers with Every Door Direct Mail\u00ae postcards. Online businesses can send sample packets<\/a> and brochures to clients.<\/p>\n Today\u2019s customers have more choices than ever. If you compete on price, it\u2019s a race to the bottom. Someone will always provide lower cost products and services than you.<\/p>\n Research shows that treating customers like royalty pays off. According to the Temkin Group<\/a>:<\/p>\n \u201cLoyal customers are five times as likely to repurchase, five times as likely to forgive, seven times as likely to try a new offering, and four times as likely to refer.\u201d<\/p>\n Creating loyal customers is hard work, but the results are worth it. Study customer service experts like Intercom<\/a> to see how it\u2019s done.<\/p>\n Artificial intelligence (AI) is becoming central to the way enterprise companies do business. Small businesses can take advantage of AI as well due to advances in technology. Over half of marketing executives<\/a> think AI and machine learning improve customer experience.<\/p>\n Small businesses can use AI\u2019s amazing processing power to create large-scale campaigns on a small budget<\/a>.<\/p>\n AI can do everything from support your customers after-hours to build better ads. It’s surprising how many of the tools you use everyday use AI.<\/p>\n Your website is your shop\u2019s digital welcome mat. But what about the printed hang tags on your products?<\/p>\nStart with Great Content<\/h2>\n
![\"Include](\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2018\/04\/wedding-brochure.jpg\" "\\"Create")
<\/p>\n\n
A video is a Big Business<\/h2>\n
\u201cOld School\u201d Marketing Techniques are Coming Back in a Big Way<\/h2>\n
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<\/p>\nProvide an Over-the-Top Customer Experience<\/h2>\n
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<\/p>\nArtificial Intelligence is the Wave of the Future<\/h2>\n
E-commerce Businesses Need Print Branding, Too<\/h2>\n
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