Below are some examples:<\/p>\n
- \n
- When creating a business brochure<\/a> about a cruise to Alaska, you could talk about \u201csharing the adventure of Alaska\u2019s wilderness with your loved ones\u201d or \u201ctraverse the majesty of the Last Frontier.\u201d<\/li>\n
- Copy advertising personalized birthday cakes, mention \u201cmake every birthday cake as unique as the person celebrating\u201d or \u201cbirthday cakes as perfect as you are.\u201d<\/li>\n
- When writing content for a financial services company, talk about \u201cwatching your finances grow with your children\u201d or \u201csaving for the moments that matter.\u201d<\/li>\n<\/ul>\n
Key Emotional Triggers<\/h2>\n
While love and yearning are two of the more popular emotions marketers target, you shouldn\u2019t limit yourself to positive emotions. Here are some additional powerful feelings to add to your copy:<\/p>\n
- \n
- Fear.<\/strong> Speak to your consumer as if not heeding your message will result in trouble or trigger FOMO (fear of missing out). This is by no means a way to threaten your audience; rather, you are able to assuage their fears with your product or service. One example could be a security system, such as CPI Security or ADT Home Security.<\/li>\n
- Financial Reward.<\/strong> Everyone is in search of the best deal. While this might seem like an obvious ploy for a marketing team, it is often overlooked. Keep it simple and share with your customers how you can save them the most money. Companies like Walmart and Target are great examples of how to utilize this tactic.<\/li>\n
- Instant Gratification.<\/strong> We live in a society where we want everything done immediately or within a brief time period. Cultivate that emotion when advertising something that has a quick reward turnaround. A great example of this would be activity monitors, such as Fitbit.<\/li>\n
- Time Savings.<\/strong> \u00a0Time is a limited commodity, so it\u2019s natural to understand why it\u2019s so valued. Therefore, if your writing can persuade customers that your product or service will save time, point that out. For example, most people aren\u2019t huge fans of cleaning their homes. Therefore, a maid service, such as MaidPro<\/a> is a great example of someone finding a way to spend a little money to utilize their time doing something they prioritize more.<\/li>\n
- Pop Culture.<\/strong> \u00a0Popular culture is the lifeblood of our society; celebrities, music, and trends are all potential trigger points. If you can cull something from pop culture, you\u2019ll be able to garner those emotions with what\u2019s cool and hip successfully.<\/li>\n<\/ul>\n
You may be wondering, which emotion you should pursue in your copy? The easiest way to tackle this decision is to examine your target audience.<\/p>\n
Consider what would resonate most with them based on their interests, location, finances, demographics, and age. Utilizing this information, you can hone into the perfect emotion for that occasion.<\/p>\n
![\"As](\"https:\/\/www.primoprint.com\/blog\/wp-content\/uploads\/2019\/03\/content-that-triggers-emotions.jpg\" "\\"How")
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- Financial Reward.<\/strong> Everyone is in search of the best deal. While this might seem like an obvious ploy for a marketing team, it is often overlooked. Keep it simple and share with your customers how you can save them the most money. Companies like Walmart and Target are great examples of how to utilize this tactic.<\/li>\n