Important Print Marketing Materials For Realtors

A realtor must reach new customers quickly and effectively. At Primo Print, we offer a variety of print products that can benefit realtors marketing strategy.

Some people think that the ubiquity of technology renders it all-powerful. Although realtors often use the internet to market their business, that isn’t the only avenue to reach customers. Plenty of people still seek out traditional print marketing materials, and some individuals may not have access or do not have the time to navigate it.

Expand Full Article +

Some people think that the ubiquity of technology renders it all-powerful. Although realtors often use the internet to market their business, that isn’t the only avenue to reach customers. Plenty of people still seek out traditional print marketing materials, and some individuals may not have access or do not have the time to navigate it.

Therefore, agents should look into some of the following real estate print materials to increase traffic to their businesses including realtor business cards, brochures, real estate signs and full service EDDM.

SEE ALSO: The Best Ways to Enhance Your Real Estate Marketing Plan

Brochures

Brochures are available in different sizes and options allowing real estate agents to present information to interested parties in a digestible manner. Instead of reading text on a website, potential consumers can skim through the brochures to gain a visual sense of what the real estate agents have to offer. Furthermore, they can look at brief descriptions and contact information, allowing them to decide if they want to pursue a further relationship with the company. Real estate companies can also place brochures in a variety of offices and businesses.

Business Cards

At Primo Print, we offer a large selection of business cards and printing options. Select the right realtor business cards including 14PT, 16PT and thick 32PT business card. Make a statement.

Sometimes, real estate agents end up meeting people who could become customers, but these relationships do not always start to form in a business setting. For example, they may meet individuals at a social gathering who are interested in the services of a real estate agent. If they have business cards on hand, they can provide these interested parties with important contact information. Real estate agents also might go to shows where they meet with other individuals in corresponding fields. By exchanging information, they can form strong bonds.

Signs

Many real estate companies have shops set up in their local communities. On a busy street, however, people might just walk by without ever noticing the shop, and that is where signs come into play. Placing a sign in the window of the real estate company helps to attract attention. Also, real estate signs can convey important information about the real estate company. It acts as a marketing display that convinces people to check out more information. Real estate agents also want to make sure that they have signs in the yards of their clients. By placing signs here, they are letting the rest of the community know that they are available to assist them too.

Full Service EDDM and Mailing Material

Put your business in front of the people who matter most. Let the pros at Primo Print take care of the paperwork, processing and delivery with Full Service EDDM.

SEE ALSO: Every Door Direct Mail Postcards and Real Estate Agents

Real estate companies can also let the local community know about their services through traditional mail. Therefore, they want to look into items such as postcards and flyers. When they select the information to include, they should make sure that they choose material that does not resemble spam in any way. Some people are incredulous to material that they receive in the mail and worry that they could be scammed.

Choosing professional images and material that presents information in an articulate manner helps people to trust the company. With full service EDDM, a realtor can send oversized postcards to a targeted audience starting at 25¢ per home including postage.

We created an introductory video explaining Full Service EDDM.

Teardrop or Feather Flags

Selecting our teardrop or feather flag is a great choice for realtors. These flags can grab the attention of potential purchasers and increase awareness. It’s key to grab the attention of passerby and having a colorful and attention grabbing flag can do the trick. Custom printed flags are cost-effective that can increase the interest of a property and create more leads. We offer two types of flags; teardrop flags and feather flags. Both can be used for either indoor or outdoor use. You have the option to purchase optional hardware. A ground stake and pole for outdoor use, or a pole and cross base for indoor use.

SEE ALSO: You can read more about the benefits of using custom flags.

Using the internet to advertise services is important to do in the modern era. However, real estate agents do not want to forget about services that worked for their industry in the past. By doing so, they can have a powerful blend of services that market their businesses accurately in the modern age.

We offer high quality affordable print solutions for realtors, agents and brokers. Get started by visiting our real estate printing products and request a free sample packet of our products.

Questions or need a custom design? We can help with both. Feel free to contact one of our customer service representative. Take a moment and learn about our graphic design service and what we offer.

Here are a few trusted realtor brands that Primo Print prints products for. Items include business cards, sell sheets, brochures, EDDM Postcards and more.

Close

The Best Ways To Enhance Your Real Estate Marketing Plan

When you want to be an expert or a leading force in the real estate industry, you need an effective real estate marketing strategy. The use of print materials can draw the attention of buyers and also provide customer leads, which can turn into sales.

When you want to be an expert or a leading force in the real estate industry, you need an effective real estate marketing strategy. The use of print materials can draw the attention of buyers and also provide customer leads, which can turn into sales.

Expand Full Article +

When you want to be an expert or a leading force in the real estate industry, you need an effective real estate marketing strategy. The use of print materials can draw the attention of buyers and also provide customer leads, which can turn into sales.

At Primo Print, we offer a variety of printing supplies including business cards, brochures, flyers, EDDM postcards to assist your marketing plan. But before selecting the products, make sure you have created a thorough real estate marketing strategy. Below are some recommendations when starting the process.

  • Establish goals that your marketing plan intends to achieve
  • Create a detailed real estate market analysis
  • Compile a complete competitor analysis
  • Come up with a budget for marketing material
  • Research and get an understanding of your target audience

Implement the Marketing Plan

Branding and visibility are crucial in the world of real estate and at Primo Print, we can help you reach potential customers. We recommend you incorporate a few or all of the following print products to ensure you’ll have an effective marketing plan.

Brochures: The buyers and sellers will take notice if you have beautifully well designed brochures that target a particular market segment. It’s equally important to make sure that each printed piece is of the highest print quality. Read a previous blog on what it takes to create an effective brochure.

Business Cards: Printing realtor business cards allow you to make a first and lasting impression for you and your real estate agency. It’s important to always keep them on hand. We offer a large selection of premium business cards. Choose from our 14PT, 16PT, 22PT and even 32PT thick paper stock and finishes including spot UV, inline foil, stamped foil, matte, uncoated and more.

Flyers: Place real estate flyers at the places where the passers-by are most likely to pick up promotional and advertisement materials. Flyers are great for displaying property images, information and realtor contact information.

Real Estate Yard Signs: Brand the signs with your company name for maximum advertisement effect. Our signs are as low as $2 each and printed full color on either 4mm or a thicker 10mm coroplast. H-stake stands are available.

Postcards: Distribute real estate postcards in neighborhoods to inform potential buyers about current property listings and your agency. We also offer Every Door Direct Mail Postcards. EDDM postcards are an easy and cost-effective way for realtors to target buyers and sellers through the mail. Postcards could focus on what you offer your customers, properties you’ve sold in the area, or properties that you currently have for sale in their neighborhood.

Door Hangers: These are great marketing tools. Custom door hangers offer enough space to include business information, property details and images. Bring your message to their front door with full color door hangers.

Sell Sheets: Promote and build awareness with our full color sell sheets. We offer fast turnarounds, with no minimums. Prices as low as .15¢ each. You can utilize both sides of the sheet with property information or why someone should choose you to represent them.

Presentation Folders: They are an excellent marketing tool as a leave behind reminder of your business and property listing. Or, after meeting with customers/potential customers, they will have something to store all of the information you give them, ie: copies of contracts, flyers, vendor recommendations, etc. All are available with your choice of 1 or 2 pockets as well as business card slits. Keep all your marketing materials in one place with custom presentation folders.

Graphic Design
One of the best things a real estate agent can do, when putting together their marketing material, is make sure all pieces are well branded. Every piece you produce should all tie together and work cohesively together. This will help get you known by your community and establish you as a household name. This can be a difficult task, but know that we are always available to assist. Our team of graphic designers can work with you to create all of the above pieces and more. Contact us today to get started.

Close

Every Door Direct Mail Postcards and Real Estate Agents

Real Estate agents looking to be number one in their specific area are quickly finding out that every door direct mail (also known as EDDM) is not only an excellent marketing tool, it is also the smartest way to go.

We’re all looking for some proven method to promote our business and products. The Real Estate business is no different. Real Estate agents looking to be number one in their specific area are quickly finding out that every door direct mail is not only an excellent marketing tool, it is also the smartest way to […]

Expand Full Article +

We’re all looking for some proven method to promote our business and products. The Real Estate business is no different.

Real Estate agents looking to be number one in their specific area are quickly finding out that every door direct mail is not only an excellent marketing tool, it is also the smartest way to go.

Whether you are advertise homes that just became available, open houses or other Real Estate related community events, EDDM is the right way to get the job done. Once the real estate EDDM postcards have been designed and a marketing plan is in place, all you’ll need to do is drop off the postcards to the nearest postoffice. Simply choose your drop date up to 30 days in advance and see your postcards hit doorsteps in days!

Another positive aspect of every door direct mail (also known as EDDM) is that you can target specific neighborhoods and zip codes, as you attempt to attract the prospective home buyers who may actually be interested in home you have to sell. The bottom line is this, your marketing dollars will only go where you want them to.

There is no question that every door direct mail postcards are a great tool for marketing, but it is even better for a Real Estate agent. Below are just a few reasons why.

  • You are thinking about a past client or a future one, clients are all potential buyers, which is why EDDM can be used to keep your name on their radar.
  • Maybe you have your eye on another neighborhood to expand your possibilities, where you can advertise yourself as the person to go to if the homeowner is interested in either selling or trading up.
  • Because nothing is set in stone, you can promote your Real Estate business in one area and change it if the response is not what you expected.
  • You can also implement technology into your EDDM by adding quick response codes where you can lead your potential buyer to other areas for possible business opportunities like a website or even a quick dial to a phone number that they can talk to someone at the other end.

The possibilities are endless and the results are positive, which is why EDDM is fast becoming the wave of the marketing future.

As an EDDM postcard printer, we offer a large selection of EDDM postcard options including size, paper stock (14PT or 16PT) and finishes. Choose from our premium paper stock with glossy UV,  matte, spot UV, 100LB gloss cover and matte with spot UV.  Additional printing options include printing on both sides of the postcard and bundle options. (bundles of 100 or bundles of 50). Simply register on the USPS site for EDDM and your advertisement will be delivered to every door on a route for as low as 16¢ a piece!

Looking for additional products, look at our real estate printing page.

Need help with designing your EDDM postcards? We can help! Complete our graphic design form and one of our experience graphic designer will be in touch with you shortly. They’ll walk you through the entire design process.

Questions about EDDM? Contact us here.

Close