The USPS® requires all Every Door Direct Mail® to have an indicia (also called a mailing permit) and return address. Primoprint offers two types of Every Door Direct Mail®, and each one requires its own indicia. Retail customers bring their mailing to the local post office. Print Only customers drop off their mailings at Business Mail Entry Units.
The indicia must be located on the top half of of your mailing piece on the same side as the return address, with 1/8” space from the top and right edge. There is no specific size requirement, but must be larger than .5” x .5” Additionally, the text inside must be written in all caps and a font size no smaller than 4pt.
We provide Every Door Direct Mail® Templates in .eps and .psd formats for both horizontal and vertical postcard layouts. For Full Service, we’ve already placed the indicia on the template for you. For Print Only, simply place the provided indicia image on one of our templates and then build your artwork around it.
Primoprint offers a large selection of templates for Full Service and Print Only. Using our templates ensures that your printed piece matches every USPS® design and label requirement.
Each available size has a vertical or horizontal template and includes the following: cut line, safety line, finish size and finish size with bleed. Because the indicias for Retail (Print Only) and Full Service differ, please be sure to download the appropriate template.
One of the best attributes of Every Door Direct Mail® is the variety of sizes. This allows you the flexibility to choose what best suits your message.
Keep size and paper stock in mind when designing your mailer. You want your message and call-to-action to fit with plenty of room left over for white space and images. Oversized postcards and thick stock stand out in a customer’s crowded mailbox. Primoprint recommends using a 16pt stock for postcards.
We’ve done the hard work for you and created sizes that meet all USPS® requirements.
Popular sizes include:
• 4.5" x 12"
• 6.5" x 8" • 6.5" x 9" • 8.5" x 11"
Primoprint’s advanced mapping tool makes it easy to target potential customers. Just choose an In Mailbox Date; then search available mailing routes either by address or ZIP Code™. Advanced features allow you to:
• Find customers within a 5-mile radius of your target address
• Search and add mailing routes from multiple ZIP Codes™; within a 30 mile radius” • Download list of targeted mailing routes in PDF or Excel format