As a business owner and entrepreneur, you are tasked with not only running your business but wearing many hats. Perhaps one of the most important hats is managing your marketing strategy. By combining Every Door Direct Mail® with your other marketing tactics, you can help increase awareness and bring in potential customers.
What is Every Door Direct Mail®?
Also known as EDDM®, this is a saturation mailing option offered by the United States Postal Service. This cost-effective service allows you to create your own advertisement on premium, oversized postcards for an affordable price. Through this service, you can geographically target the neighborhoods and people that are the best customers for your business.
How To Get Started
There are two different types of EDDM®. We’ll walk you through the differences of each, helping you determine which is best for you.
Full Service EDDM®
- You can do it all from our website.
- Select an in-mailbox delivery date.
- Select your mailing routes through our easy-to-use mapping tool.
- Upload your files or have one of our in-house graphic designers create a unique design for your business.
- Review your order and complete your checkout, including postage, for only 16 cents per postcard.
- We handle the printing, processing, and delivery to the post office.
- There is no limit on the number of postcards that can be sent out each day.
Print Only, which is also referred to as Every Door Direct Mail-R:
- We print the postcards and ship them to you.
- You create an account with the USPS® and select your routes on their website.
- Complete your USPS® paperwork and pay for your postage (17.6 cents per home).
- After receiving your postcards via the USPS®, you will need to prepare each route’s bundle with facing slips.
- A maximum of 5,000 postcards per day can be sent.
Who Can Benefit From Every Door Direct Mail®?
This service is a cost-effective marketing tool at its finest. It’s great for businesses of all sizes. Whether you’re a well-established business looking to grow or a new business working on getting the word out, EDDM® can benefit you.
These oversized postcards are ideal for any local company or organization that depends on support and sales from nearby neighborhoods. It is perfect for raising awareness, promoting special events and offers, boosting traffic at brick and mortar locations, and driving new customer acquisition.
Franchisors are a great candidate because it gives franchisees the ability to effectively market their locations at the local level while maintaining brand control. Techniques franchisees utilize include discounts and coupon codes.
Larger corporations opt for incorporating EDDM® into their marketing toolkits anytime a local or regional strategy is needed. Utilizing this increases their chances of hosting successful grand openings, branding, promotional campaigns, and special events. In addition, many large companies utilize EDDM® as a method to test markets prior to rolling out new products, services, or campaigns at the national or global level.
As you can see, it’s is a great tool to bring awareness to your services or products and cultivate relationships with potential customers. For more information on how to get started, check out our EDDM® Marketing Checklist blog.
Also published on Medium.