Marketing


At Primo Print, we offer a large selection of premium print products that can help you cultivate and expand your business and presence. Browse through our Marketing blogs to read about our recommendations, tips and stories on a variety of print products.

How to Get Started with Your EDDM® Campaign

Reach potential customers with EDDM

As a business owner and entrepreneur, you are tasked with not only running your business but wearing many hats. Perhaps one of the most important hats is managing your marketing strategy. By combining Every Door Direct Mail® with your other marketing tactics, you can help increase awareness and bring in potential customers. What is Every […]

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As a business owner and entrepreneur, you are tasked with not only running your business but wearing many hats. Perhaps one of the most important hats is managing your marketing strategy. By combining Every Door Direct Mail® with your other marketing tactics, you can help increase awareness and bring in potential customers.

What is Every Door Direct Mail®?

Also known as EDDM®, this is a saturation mailing option offered by the United States Postal Service. This cost-effective service allows you to create your own advertisement on premium, oversized postcards for an affordable price. Through this service, you can geographically target the neighborhoods and people that are the best customers for your business.

How To Get Started

There are two different types of EDDM®. We’ll walk you through the differences of each, helping you determine which is best for you.

Full Service EDDM®

  • You can do it all from our website.
  • Select an in-mailbox delivery date.
  • Select your mailing routes through our easy-to-use mapping tool.
  • Upload your files or have one of our in-house graphic designers create a unique design for your business.
  • Review your order and complete your checkout, including postage, for only 16 cents per postcard.
  • We handle the printing, processing, and delivery to the post office.
  • There is no limit on the number of postcards that can be sent out each day.

Print Only, which is also referred to as Every Door Direct Mail-R:

  • We print the postcards and ship them to you.
  • You create an account with the USPS® and select your routes on their website.
  • Complete your USPS® paperwork and pay for your postage (17.6 cents per home).
  • After receiving your postcards via the USPS®, you will need to prepare each route’s bundle with facing slips.
  • A maximum of 5,000 postcards per day can be sent.

Build awareness by sending out EDDM® postcards. Include a strong CTA to get potential customers excited about your business or products.

Who Can Benefit From Every Door Direct Mail®?

This service is a cost-effective marketing tool at its finest. It’s great for businesses of all sizes. Whether you’re a well-established business looking to grow or a new business working on getting the word out, EDDM® can benefit you.

Small Businesses

These oversized postcards are ideal for any local company or organization that depends on support and sales from nearby neighborhoods. It is perfect for raising awareness, promoting special events and offers, boosting traffic at brick and mortar locations, and driving new customer acquisition.

Franchises

Franchisors are a great candidate because it gives franchisees the ability to effectively market their locations at the local level while maintaining brand control. Techniques franchisees utilize include discounts and coupon codes.

Large Companies

Larger corporations opt for incorporating EDDM® into their marketing toolkits anytime a local or regional strategy is needed. Utilizing this increases their chances of hosting successful grand openings, branding, promotional campaigns, and special events. In addition, many large companies utilize EDDM® as a method to test markets prior to rolling out new products, services, or campaigns at the national or global level.

As you can see, it’s is a great tool to bring awareness to your services or products and cultivate relationships with potential customers. For more information on how to get started, check out our EDDM® Marketing Checklist blog.

SEE ALSO: How to Setup Full Service EDDM® Postcard Files

SEE ALSO: EDDM® Video Tutorial
Get Started with EDDM®

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Strengthen Your Marketing Strategy With Promotional Flags

Promotional flags are a simple and effective way to share your business logo and message.

For decades, the billboard has remained a staple for advertising brick and mortar storefronts. However, there are some mobile businesses in which a form of alternative marketing is more successful: promotional flags. Promotional flags are a simple and effective way to share your business logo and message. They’re Versatile For outdoor adventure companies, such as […]

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For decades, the billboard has remained a staple for advertising brick and mortar storefronts.

However, there are some mobile businesses in which a form of alternative marketing is more successful: promotional flags. Promotional flags are a simple and effective way to share your business logo and message.

They’re Versatile

For outdoor adventure companies, such as those that feature whitewater rafting to paddle boarding and other water activities, it’s important to find a marketing tool that is easy to read from a distance and is easy to relocate. Unlike the traditional billboard, promotional flags are the perfect transportable advertising essential.  These flags could be installed for a day or a few weeks and then moved to another area next.

Because they can be used indoors as well as outdoors, their versatility allows them to be multi-purpose. A promotional flag can not only be used for outdoor activities, but for sporting events, business trade shows, special events, and outside brick and mortar stores advertising a grand opening or promotion.

They’re Durable

Our promo flags are teardrop or feather shaped, printed on durable 3oz Polyester fabric, making them perfect for indoor or outdoor use. At Primoprint, you can choose from 7ft, 9ft, or 11ft  teardrop flags or 8ft, 10ft, 12ft regular, and 12ft jumbo feather flags.

Optional hardware is available; we offer a ground stake and pole for outdoor use and a pool and a pole and cross base for indoor use. If you purchase additional hardware, the flag and hardware will be included in a convenient carrying case.

 Promotional flags are a simple and effective way to share your business logo and message.

They’re Easy to Clean

Flags can be machine washed in cold water with a mild detergent, using the gentle cycle. No bleach should be used. In order to prevent fabric shrinking, tumble dry on low. Steam to release wrinkles if necessary.

They’re Customizable

They offer the perfect canvas to share your brand and message. Show off your creativity! If you’re struggling with creating a design, our in-house designers can assist you in creating a captivating design and will walk you through the entire process.

Promo flags are an eye-catching advertising tool. They offer you versatility and the opportunity to travel with your brand. Using durable materials and a captivating message, your promotional flag is sure to increase your business.

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Print Your #SmallThanks Google Reviews into Posters

Google Review for Small Thanks Poster

Google has launched a new way to promote your local business with your best Google reviews from customers. Named Small Thanks with Google, this simple platform allows you to generate a variety of posters to showcase your best Google reviews. Presently, it’s only available for US-based businesses. For local businesses, reviews and ratings are extremely […]

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Google has launched a new way to promote your local business with your best Google reviews from customers. Named Small Thanks with Google, this simple platform allows you to generate a variety of posters to showcase your best Google reviews. Presently, it’s only available for US-based businesses.

For local businesses, reviews and ratings are extremely important ranking factors that such engines such as Google take into consideration when displaying results.

  • 92% of consumers take time to read business online reviews 
  • 80% of consumers trust online reviews as much as receiving a personal recommendations from friends or family.

Potential customers want to see positive reviews to help influence their decision making because it assuages any purchase anxiety.  At Primoprint, we offer our short-run posters for only $1 with no minimum purchase.

How to Create Your #SmallThanks Poster

Google has made the process very easy. Below are the steps to get your reviews printed.

Visit https://smallthanks.withgoogle.com

Next, you’ll want to enter your business name and select the results when it appears.

Once you’ve selected your business, Google will generate one of your Google Reviews with a random poster option layout and color options. You can also click “or customize your own” to view additional reviews to select from.

Google will populate additional reviews.  You’ll have the option to choose from two layouts; single review or three review layout. I like how Google gives you this options, making it easy to really highlight your reviews.

Once you have selected the poster’s style and color, click next, and your poster will be automatically generated. You’ll download a zip file which includes all the files for printing.  Also, Google makes it easy for oyou to share your poster on Google +, Facebook and Twitter. It’s another great way to promote your business and positive reviews. 

If you look closely at the bottom of the page, there is a disclaimer: “All business reviews are written by real people and represent their own opinions”. This is an exciting new way for businesses of any size to share their customers’ reviews. Head over to our posters page and upload your PDF file; you’ll have your #SmallThanks poster in hand in no time!

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7 Marketing Essentials Every Real Estate Agent Needs

Print Custom Realtor Business Cards

Working in real estate is a competitive driven environment. When you’re striving to become the leading force in the industry, it’s important to have an effective marketing strategy. Utilizing both realtor print products and other promotional items, you can draw the attention of buyers and capture customer leads, ultimately making sales. Print Items Yard Signs […]

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Working in real estate is a competitive driven environment. When you’re striving to become the leading force in the industry, it’s important to have an effective marketing strategy. Utilizing both realtor print products and other promotional items, you can draw the attention of buyers and capture customer leads, ultimately making sales.

7 Marketing Essentials Every Real Estate Agent Needs

Print Items

Yard Signs

A traditional marketing tool, yard signs remain to be one of the most effective ways to promote your brand. A great marketing display, it allows you to provide crucial information about you and your business around the community. It’s also important to stake these signs in clients’ yards to show off your current business engagements. Key takeaways could be a photograph of yourself, the real estate company you work for, your contact information, and your website.

Business Cards

These compact mobile billboards are the foundation for any successful business. As an essential tool, it’s important to keep these with you at all times. You could meet potential customers outside of a business setting, such as a social gathering or random interaction. If you have business cards on hand, you can provide those interested parties with important contact information.

Make sure not to fall into a stodgy rut with your business cards’ appearance. Share a spark of creativity with your design layout. Don’t forget to add social media links to your company if you have them.

Premium Business Cards for Realtors

EDDM®

Every Door Direct Mail®, or EDDM®, is a marketing channel in which companies send postcards out to a targeted zip code or area.

According to a 2015 USPS® Household study, researchers discovered that 81% of recipients read or scan their mail daily. With such a high viewing rate, this saturation mailing tool is a great way to capture potential buyers and sellers.

Sell Sheets

When selling a property, it’s important to ensure the viewing is a positive and memorable experience. Make sure the house is welcoming and tidy. During open houses, many real estate agents offer a light appetizer or snack in the kitchen for the viewers, such as fresh baked cookies. By placing your sell sheets next to the food, it ensures that the potential buyers will more than likely snag one. Make sure to feature high-quality photographs of the property and descriptive details about the property, potentially using photographs that are not currently featured on realtor websites. By doing so, it offers the viewers an exclusive variety of visuals.

Sell Sheets are also great to display for curious passerby in a literature dispenser.

Promotional Items

Promotional items are a wonderful takeaway for potential buyers. We’ve partnered with Swag.com for all of your promotional essentials:  swag.com/primoprint. Here are three of our favorites:

Mugs

Most companies offer free promotional items, but not everyone gives away practical gifts. A  mug with your logo offers a practical purpose for the recipient, ensuring that he or she will be more likely to hold onto the promotional item.

Stress Balls

This promotional item is a fun and practical one to hand out. Stress balls are great for stressful days in the office, or it can be used as a colorful toy for younger children. Stick to the traditional sphere, or think outside the box and utilize different shapes and objects, such as a house or even a caricature of yourself.

Pens

An office essential, pens are a popular promotional item. They offer the perfect amount of space to place a logo with your website or telephone number. Depending on your clientele, you can opt for bulk orders of simple ballpoint pens to a set of luxurious, engraved gel pens to hand out.

Real estate agents have a diverse range of print and digital products available to them. With the right marketing tools, you’re sure to excel in this industry.

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