Marketing


At Primo Print, we offer a large selection of premium print products that can help you cultivate and expand your business and presence. Browse through our Marketing blogs to read about our recommendations, tips and stories on a variety of print products.

Bookmarks: Think Outside the Book

Marketing with Bookmarks

With school days just around the corner, students are gearing up with their back-to-school supplies. With any academic setting comes the use of textbooks and novels, and thus the need for bookmarks. Bookmarks are perhaps one of the most underused tools in the marketing tool belt. Their compact and portable size make them the perfect […]

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With school days just around the corner, students are gearing up with their back-to-school supplies. With any academic setting comes the use of textbooks and novels, and thus the need for bookmarks.

Bookmarks are perhaps one of the most underused tools in the marketing tool belt. Their compact and portable size make them the perfect token to distribute. And because readers of all ages can use them, it allows a company to target as small or wide a demographic as possible. 

We currently offer bookmarks in 2″ x 8″ and 1.5″ x 7″ sizes on a variety of stock options.

This matte 2" x 8" bookmark is given out in our sample packs as an example of how to creatively use a bookmark.

Learning Centers

Learning Centers are perfect for bookmark marketing. Not only can a bookmark be used as a practical placeholder for their books, but its canvas can host informative educational information. Reach elementary school children by offering a list of commonly misspelled words, introductory Spanish vocabulary, mini multiplication tables, or converting one of the bookmark’s edges into a ruler. By adding an educational twist to your advertising materials, your recipient is more likely to hold onto the token.

Extracurricular Programs

Almost every student has some form of extracurricular activity they participate in—from drama classes to Jiu-Jitsu. Bookmarks are a great way to promote your brand. Use bookmarks to draw potential customers in with a discount on a class package or a first free class.

Run a cooking class for chefs-in-the-making? Bookmarks are perfect for featuring a table of measurements, an easy recipe for students to try at home, or photos of current students with their culinary creations. Be sure to add links to your website and registration links.

Don’t be afraid to cross promote with other companies either. For example, if you head up a baseball team, use your bookmarks to highlight some of the top athletic shops for cleats, baseball bats, and other sports gear in your area.

Colleges and Universities

With fall comes the beginning waves of acceptance letters. Colleges and universities can offer bookmarks into their acceptance packages with information on the required summer reading, upcoming orientation dates, and important essentials for dorm living.

Bookmarks are more than a placeholder for reading materials; they’re a potential treasure trove for your business information.

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7 Marketing Essentials for Your Dental Practice

Business Cards for Dentists

For some, the idea of going to a dentist appointment can be nerve-racking. According to a study by colgate.com, it has been estimated that between 9%-15% of Americans avoid going to the dentist due to fear and anxiety. To put that into perspective, that’s about 30-40 million people. With this to contend with, it is […]

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For some, the idea of going to a dentist appointment can be nerve-racking. According to a study by colgate.com, it has been estimated that between 9%-15% of Americans avoid going to the dentist due to fear and anxiety. To put that into perspective, that’s about 30-40 million people.

With this to contend with, it is critical that dentists not only have excellent bedside manner but that they are successful in their marketing strategies.

Below are our top 7 ways to effectively promote your dental practice with print marketing.

Business Cards

Business Cards are the foundation of every successful business. At Primo Print, we offer a diverse array of printing options and high-quality paper stock. Our superior paper stock comes in 14PT, 16PT, 18PT, 22PT, and 32PT, and it can be styled with Painted Edges, Inline Foil, Plastic Cards, Linen, Spot UV, Full UV, and more. Primo Print business cards are also available in  Velvet Laminated, Linen, Oval, Slim Cards, and Square Cards, featuring rounded or square corners.

Make sure to tailor your graphic design to your clientele base. Do you have a practice in an upscale metropolis? Make sure that your business card comes across classy and sophisticated. Or, do you work mainly in pediatric dentistry? Use artwork that comes across as cheerful, perhaps with animated characters or brighter colors.

Every Door Direct Mail®

EDDM® Postcards are great for Dentists to reach new and potential customers.

In a 2015 USPS® Household Study, researchers found that 81% of recipients read or scan their mail daily. Every Door Direct Mail®, or EDDM®, is a marketing channel in which companies send postcards out to a targeted zip code or area. EDDM® is also a perfect medium to advertise business details and incorporate coupons for dental products or services. Choose from Glossy UV Coated, Matte, or Spot UV Gloss in 11 standard postcard dimensions, printed in stunning full color, single or double-sided.

Stickers/Roll Labels

Stickers are a great branding tool, especially for young children as a reward for good behavior during their visit. We offer crack-n-peel stickers with a Glossy UV Coating or with Inline Foil, and Short Run Crack-N-Peel stickers with no additional coating. Custom shaped roll labels like those shown in the image below are sure to put a smile on your young patient’s face. 

Make a Client Smile with Custom Shaped Roll Labels

Brochures

Brochures are ideal handouts and sales pieces, giving you a trifold canvas to easily and effectively share your practice’s information along with your various services. We can give your marketing materials the pizzazz they deserve with our Gloss, UV Coating, Satin Coating, or Uncoated Paper finishes. We offer 70LB, 80LB, and 100LB paper stock.

Magnets

Leave your clients with a unique yet practical marketing reminder. Post it on your refrigerator, inside your locker, or on any metal surface. Our indoor use magnets are printed in full color (CMYK) single (4/0) 17PT UV coated card stock and are available in a variety of shapes and dimensions. It’s easy to make a statement with printing magnets for your business.

Bookmarks

Bookmarks are more than just a practical placeholder; they’re a potentially informative canvas. On one side, you can advertise your practice. On the other, the opportunities are endless. If you’re targeting children, list fun facts about your state, feature the top five most commonly misspelled words, or list three riddles for them to decode. For an adult client base, list the dentist’s favorite dental hygiene products with the most cost-effective prices in town, a list of the staff’s favorite books, or a discount for their next visit. Choose from our high-quality 14PT or 16PT stock and a variety of dimensions and finishes, including Matte, Glossy UV Coating, Spot UV, or Uncoated Card Stock.

Hang Tags

Perhaps one of the more creative ways of marketing, hang tags are the perfect size for you to place your logo along with key contact information. They’re great for complimentary tooth brushes and floss one generally receives at the end of an appointment. We offer a diverse selection of sizing and printing options, including Matte, Full UV, Spot UV, Silk, and Inline Foil, with the option of printing on 16PT or 18PT premium card stock.

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A Beginner’s Guide to Successful Event Marketing

Event Marketing Guide 101

Have you ever been tempted by a college university for a promotional item in exchange for filling out a free admissions application at a college fair? Or maybe you’ll receive 50% off your first purchase when you sign up for a clothing store’s credit card program. Perhaps a brewery is offering free stickers at an […]

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Have you ever been tempted by a college university for a promotional item in exchange for filling out a free admissions application at a college fair? Or maybe you’ll receive 50% off your first purchase when you sign up for a clothing store’s credit card program. Perhaps a brewery is offering free stickers at an outdoor beer festival. These are but a few types of event marketing we engage with on a regular basis.

Event marketing strategies are designed to leave a lasting brand-centered impression by grabbing the potential customer’s attention. It provides value to attendees beyond surface information If properly executed, it will give each of them a resonating experience.

According to a 2012 study by the Event Marketing Institute, 58% of event marketing participants purchased the marketed product after the event, and 86% of these consumers became regular customers.

In order to pull off a successful campaign, it’s critical to identify the target audience and create an experience that’s sure to remain in attendees’ minds. Through interacting with both current customers and prospective buyers, a brand can build a favorable impression and long-lasting relationships.

Event Marketing can be challenging. We've listed some print materials that can help you promote an event effectively.

Below are key tools to take your event marketing skills to the next level.

Table Tents:

These are perfect for promoting your business, product, or event. They are a great way to get the word out about deals, promotions, specials, or upcoming events. Don’t be afraid to think outside of the box either! One of our clients realized that table tents are the perfect size and shape to go around the scarves she sells. This concept would also work well for t-shirts and other products that can roll up and fit inside.

Business Cards:

A signature statement in the marketing world, Primo Print offers a diverse range of printing options and high-quality paper stock for our business cards. Our superior paper stock comes in 14PT, 16PT, 18PT, 22PT, and thick 32PT, and it can be styled with Painted Edges, Inline Foil, Plastic Cards, Linen, Spot UV, Full UV, and more. They are also available in Velvet Laminated, Linen, Oval, Slim Cards, and Square Cards, featuring rounded or square corners Business cards aren’t just for wealthy, high-profile businessmen. Young professionals can benefit greatly from using business cards to jumpstart their careers through promoting themselves and their brand.

Banners & Banner Stands: 

Stand out among the crowd with our diverse range of high quality indoor and outdoor vinyl banners. We offer 10mil Premium Matte Indoor Vinyl, 15oz Blockout Indoor Vinyl, 13oz Indoor/Outdoor Scrim Vinyl, and 8oz Mesh Outdoor Vinyl. These banners include hems and grommets for easy hanging. Our banner stands are easy and effective; they’re well-designed, durable, lightweight, and compact enough that they can be conveniently packed in a small bag for easy travel.

Flags:

Ours are extremely versatile; they can be used by many businesses—from restaurants to car dealerships. They can also be used to welcome clients, announce your presence at trade shows, and advertise sales. Primo Print offers two flags: a feather as well as a teardrop shaped flag. These promotional flags have the ability to capture a customer’s attention quickly, whether used for indoor or outdoor uses. You have the option to add a cross base with a pole for indoor flags, and with outdoor flags, you have the option to purchase a pole and a ground stake. Because of their size and weight, our custom flags are easy to transport and store.

Stickers:

A great tool for personal or business branding, you can easily plant your logo on just about anything. Our custom stickers are ideal for product packaging, handouts, presentation folders, guerrilla marketing, or showing support for your favorite cause or political beliefs. We offer crack-n-peel stickers with a Glossy UV Coating or with Inline Foil, 4mil Vinyl Indoor/Outdoor Bumper Stickers, and Short Run Crack-N-Peel stickers with no additional coating.

Notepads:

Most business professionals have a notepad on their desk for meeting notes, to-do lists, etc. How great would it be if that notepad was customized with your company’s branding and contact information? Notepads are ideal for handing out at conventions and trade shows to potential and current clients. We offer Linen and Premium Smooth finishes on our high quality 70LB paper stock in a variety of sizes and quantities.

Bookmarks:

More than just a placeholder for reading materials, bookmarks are a potential treasure trove for your business information and tools. For example, a design company could offer a designer’s ruler as their bookmark, featuring font sizes, line weights, unit conversions, branding, and contact info. Or, maybe you’re a ballet studio. Draw potential students in with a discount on a class package or a “free first class” pass. Choose from our high-quality 14PT or 16PT stock and a variety of dimensions and finishes, including Matte, Glossy UV Coating, Spot UV, or Uncoated Card Stock.

Brochures:

Brochures are excellent handouts and sales pieces, allowing businesses to easily and effectively showcase their information along with the products and services they offer. From takeout menus to college brochures, this product has endless uses. We can take your marketing tools to new heights with our Gloss, UV Coating, Satin Coating, or Uncoated Paper finishes. We offer 70LB, 80LB, and 100LB paper stock.

Rack Cards:

Whether you’re promoting an upcoming play performance or marketing your pizzeria, custom rack cards are an easy and cost-effective way to promote your business. Rack cards are ideal for handing out around areas with high volumes of foot traffic. This product features a layout that’s perfect for coupons, calendars, price lists, and upcoming events. We offer printing options, such as Spot UV Coating, Glossy UV Coating, Matte Finish, Silk Laminated, and more.

Hang Tags:

A creative way to give your product some pizzazz, our hang tags serve well as custom jewelry and clothing tags, toys, for mason jar treats, and more. Hang tags are great for establishing pricing and serving as a branding reminder. We offer a diverse selection of sizes and printing options, including Matte, Full UV, Spot UV, Silk, and Inline Foil, with the option of printing on 16PT or 18PT premium card stock.

Presentation Folders: 

A practical way to display your branding and contact information and store more of your marketing materials inside, all of our custom folders are available with your choice of 1 or 2 pockets as well as business card slits. Presentation Folders are perfect for trade shows and business meetings. We offer a variety of options and finishes, such as Glossy UV Coated, Matte, Silk Laminated, Spot UV, 14PT Uncoated, 100LB Gloss Cover, Pearl Metallic, and 14PT Natural.

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How to Use Thank You Cards to Connect with Clients

Using Thank You Cards to Connect with Clients

You’ve finalized your beautiful design for your thank you cards. What’s next? What you write in your cards can be just as impactful as the cards themselves. Here are our top three suggestions for showing your customers your appreciation. Successful Thank You Note Components Make sure to thank the customer sincerely. Some people opt not […]

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You’ve finalized your beautiful design for your thank you cards. What’s next? What you write in your cards can be just as impactful as the cards themselves. Here are our top three suggestions for showing your customers your appreciation.

Successful Thank You Note Components

  • Make sure to thank the customer sincerely. Some people opt not to write thank you notes because they are under the impression it has to be lengthy. Simply recognize that this customer visited your store or website and purchased an item, and personally thank them for their patronage.
  • Steer clear of turning your thank you letter into a sales pitch. Thank you notes are viewed as passive sales tools to build customer relationships; don’t let it become a promotional ad. While you can highlight upcoming events you’ll hope he or she will attend, avoid anything directly pointing to purchasing again.
  • Remind your customers that you are easily accessible to them. At the end of the thank you note, inform your customers that you are available for any questions.

Connect with your clients by writing personalized messages in your branded thank you cards.

Writing personalized thank you notes is a sure way to stand out among your competition and show gratitude to your customer base. If you don’t have your thank you cards printed yet, we offer a variety of sizes and stocks as well as professional custom design services. For more information, visit click here.

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