Marketing


At Primo Print, we offer a large selection of premium print products that can help you cultivate and expand your business and presence. Browse through our Marketing blogs to read about our recommendations, tips and stories on a variety of print products.

A Beginner’s Guide to Successful Event Marketing

Event Marketing Guide 101

Have you ever been tempted by a college university for a promotional item in exchange for filling out a free admissions application at a college fair? Or maybe you’ll receive 50% off your first purchase when you sign up for a clothing store’s credit card program. Perhaps a brewery is offering free stickers at an […]

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Have you ever been tempted by a college university for a promotional item in exchange for filling out a free admissions application at a college fair? Or maybe you’ll receive 50% off your first purchase when you sign up for a clothing store’s credit card program. Perhaps a brewery is offering free stickers at an outdoor beer festival. These are but a few types of event marketing we engage with on a regular basis.

Event marketing strategies are designed to leave a lasting brand-centered impression by grabbing the potential customer’s attention. It provides value to attendees beyond surface information If properly executed, it will give each of them a resonating experience.

According to a 2012 study by the Event Marketing Institute, 58% of event marketing participants purchased the marketed product after the event, and 86% of these consumers became regular customers.

In order to pull off a successful campaign, it’s critical to identify the target audience and create an experience that’s sure to remain in attendees’ minds. Through interacting with both current customers and prospective buyers, a brand can build a favorable impression and long-lasting relationships.

Event Marketing can be challenging. We've listed some print materials that can help you promote an event effectively.

Below are key tools to take your event marketing skills to the next level.

Table Tents:

These are perfect for promoting your business, product, or event. They are a great way to get the word out about deals, promotions, specials, or upcoming events. Don’t be afraid to think outside of the box either! One of our clients realized that table tents are the perfect size and shape to go around the scarves she sells. This concept would also work well for t-shirts and other products that can roll up and fit inside.

Business Cards:

A signature statement in the marketing world, Primo Print offers a diverse range of printing options and high-quality paper stock for our business cards. Our superior paper stock comes in 14PT, 16PT, 18PT, 22PT, and thick 32PT, and it can be styled with Painted Edges, Inline Foil, Plastic Cards, Linen, Spot UV, Full UV, and more. They are also available in Velvet Laminated, Linen, Oval, Slim Cards, and Square Cards, featuring rounded or square corners Business cards aren’t just for wealthy, high-profile businessmen. Young professionals can benefit greatly from using business cards to jumpstart their careers through promoting themselves and their brand.

Banners & Banner Stands: 

Stand out among the crowd with our diverse range of high quality indoor and outdoor vinyl banners. We offer 10mil Premium Matte Indoor Vinyl, 15oz Blockout Indoor Vinyl, 13oz Indoor/Outdoor Scrim Vinyl, and 8oz Mesh Outdoor Vinyl. These banners include hems and grommets for easy hanging. Our banner stands are easy and effective; they’re well-designed, durable, lightweight, and compact enough that they can be conveniently packed in a small bag for easy travel.

Flags:

Ours are extremely versatile; they can be used by many businesses—from restaurants to car dealerships. They can also be used to welcome clients, announce your presence at trade shows, and advertise sales. Primo Print offers two flags: a feather as well as a teardrop shaped flag. These promotional flags have the ability to capture a customer’s attention quickly, whether used for indoor or outdoor uses. You have the option to add a cross base with a pole for indoor flags, and with outdoor flags, you have the option to purchase a pole and a ground stake. Because of their size and weight, our custom flags are easy to transport and store.

Stickers:

A great tool for personal or business branding, you can easily plant your logo on just about anything. Our custom stickers are ideal for product packaging, handouts, presentation folders, guerrilla marketing, or showing support for your favorite cause or political beliefs. We offer crack-n-peel stickers with a Glossy UV Coating or with Inline Foil, 4mil Vinyl Indoor/Outdoor Bumper Stickers, and Short Run Crack-N-Peel stickers with no additional coating.

Notepads:

Most business professionals have a notepad on their desk for meeting notes, to-do lists, etc. How great would it be if that notepad was customized with your company’s branding and contact information? Notepads are ideal for handing out at conventions and trade shows to potential and current clients. We offer Linen and Premium Smooth finishes on our high quality 70LB paper stock in a variety of sizes and quantities.

Bookmarks:

More than just a placeholder for reading materials, bookmarks are a potential treasure trove for your business information and tools. For example, a design company could offer a designer’s ruler as their bookmark, featuring font sizes, line weights, unit conversions, branding, and contact info. Or, maybe you’re a ballet studio. Draw potential students in with a discount on a class package or a “free first class” pass. Choose from our high-quality 14PT or 16PT stock and a variety of dimensions and finishes, including Matte, Glossy UV Coating, Spot UV, or Uncoated Card Stock.

Brochures:

Brochures are excellent handouts and sales pieces, allowing businesses to easily and effectively showcase their information along with the products and services they offer. From takeout menus to college brochures, this product has endless uses. We can take your marketing tools to new heights with our Gloss, UV Coating, Satin Coating, or Uncoated Paper finishes. We offer 70LB, 80LB, and 100LB paper stock.

Rack Cards:

Whether you’re promoting an upcoming play performance or marketing your pizzeria, custom rack cards are an easy and cost-effective way to promote your business. Rack cards are ideal for handing out around areas with high volumes of foot traffic. This product features a layout that’s perfect for coupons, calendars, price lists, and upcoming events. We offer printing options, such as Spot UV Coating, Glossy UV Coating, Matte Finish, Silk Laminated, and more.

Hang Tags:

A creative way to give your product some pizzazz, our hang tags serve well as custom jewelry and clothing tags, toys, for mason jar treats, and more. Hang tags are great for establishing pricing and serving as a branding reminder. We offer a diverse selection of sizes and printing options, including Matte, Full UV, Spot UV, Silk, and Inline Foil, with the option of printing on 16PT or 18PT premium card stock.

Presentation Folders: 

A practical way to display your branding and contact information and store more of your marketing materials inside, all of our custom folders are available with your choice of 1 or 2 pockets as well as business card slits. Presentation Folders are perfect for trade shows and business meetings. We offer a variety of options and finishes, such as Glossy UV Coated, Matte, Silk Laminated, Spot UV, 14PT Uncoated, 100LB Gloss Cover, Pearl Metallic, and 14PT Natural.

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How to Use Thank You Cards to Connect with Clients

Using Thank You Cards to Connect with Clients

You’ve finalized your beautiful design for your thank you cards. What’s next? What you write in your cards can be just as impactful as the cards themselves. Here are our top three suggestions for showing your customers your appreciation. Successful Thank You Note Components Make sure to thank the customer sincerely. Some people opt not […]

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You’ve finalized your beautiful design for your thank you cards. What’s next? What you write in your cards can be just as impactful as the cards themselves. Here are our top three suggestions for showing your customers your appreciation.

Successful Thank You Note Components

  • Make sure to thank the customer sincerely. Some people opt not to write thank you notes because they are under the impression it has to be lengthy. Simply recognize that this customer visited your store or website and purchased an item, and personally thank them for their patronage.
  • Steer clear of turning your thank you letter into a sales pitch. Thank you notes are viewed as passive sales tools to build customer relationships; don’t let it become a promotional ad. While you can highlight upcoming events you’ll hope he or she will attend, avoid anything directly pointing to purchasing again.
  • Remind your customers that you are easily accessible to them. At the end of the thank you note, inform your customers that you are available for any questions.

Connect with your clients by writing personalized messages in your branded thank you cards.

Writing personalized thank you notes is a sure way to stand out among your competition and show gratitude to your customer base. If you don’t have your thank you cards printed yet, we offer a variety of sizes and stocks as well as professional custom design services. For more information, visit click here.

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Mark Your Calendars: Top 2017 Conferences

Top Conference Recommendations

Across the United States, there are dozens of conferences for those in the marketing, branding, social media, and graphic design industries. With so many options, it can become overwhelming. Below are eight conferences we believe will be most beneficial for those in these industries. Conferences are a great place to learn and develop your craft […]

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Across the United States, there are dozens of conferences for those in the marketing, branding, social media, and graphic design industries. With so many options, it can become overwhelming. Below are eight conferences we believe will be most beneficial for those in these industries.

Conferences are a great place to learn and develop your craft as well as network. It’s important to come prepared and be on your A-game.  If you need an extra boost in preparing for an upcoming conference, check out our blog on conference preparation.

Spring Conferences

HOW Design Live

Date and Location: May 2-6, 2017 at the Hyatt Regency in Chicago, Illinois.

Website: HowDesignLive.com

HOW Design Live 2017 offers creative inspiration to refuel your passion for your work combined with the practical knowledge you need to achieve and advance in your career. And at the largest gathering of creative professionals and designers, you will also have ample opportunity to network with the best and brightest speakers, industry-leading companies and your peers.

Incite Group Marketing Summit: West

Date and Location: May 23-24, 2017 at Hotel Nikko in San Francisco, California.

Website: Incite-Group.com/events/west/

Key Take-Aways

  • Learn from Chief Marketing Officers and marketing leaders from over 60 innovative brands map out the future of marketing. Companies include popular brands such as Johnson & Johnson, The North Face, Penguin Random House, Facebook, Twitter, Uber, Google, Gap, Shutterfly, Charles Schwab, and HP.
  • Personalization: Understand your customer better to market with more precision and engage more deeply.
  • Content and Storytelling: Less content, more relevant content, and more promotion. Take the next step in the maturation of content marketing.
  • Marketing Attribution: Learn to trust your marketing metrics again-reliable measurement and better insights to fail fast and learn faster.

Summer Conferences

2017 Brand New Conference

Date and Location: Sept 14-15, 2017 at Harris Theater at Millennium Park in Chicago, Illinois.

Website: underconsideration.com/BrandNewConference/register/conference-2017

The Brand New Conference focuses on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world. The conference consists of eight sessions each day offering a broad range of points of view with speakers from around the world practicing in different environments, from global consultancies to in-house groups, to small firms.

Brand Manage Camp

Date and Location: Sept. 26-27, 2017 at the Mirage Hotel-Casino in Las Vegas, Nevada.

Website: BrandManageCamp.com

Get the tools, insights, and inspiration you need to take your brand to the next level! This conference is perfect for those in the following industries: Advertising, Media, Strategy, Innovation, Content, Insights, Customer Behavior, Leadership, Metrics, and more.

Fall/Winter Conferences

Marketing Prof’s B2B Marketing Forum

Date and Location: October 3-6, 2017 at the Westin Boston Waterfront in Boston, Massachusetts. 

Website: http://mpb2b.marketingprofs.com/

The Marketing Prof’s B2B Marketing Form brings together leaders, innovators, and hardworking people to gather and learn about the latest in successful B2B marketing. Past keynote speakers include Ann Handley, John Maeda, and Andrew Davis. This forum gives the opportunity for creative networking.

American Institute of Graphic Arts Design Conference (AIGA Design Conference)

Date and Location:  October 12-14, 2017 in Minneapolis, Minnesota.

Website: http://designconference.aiga.org/#!/

The American Institute of Graphic Arts, the oldest and largest professional membership organization for design, is hosting this conference. This conference is a major event for all design professionals; featuring more than 100 speakers and thousands of attendees, the conference gives attendees endless opportunities for networking and inspiration.

PubCon

Date and Location: November 6-9, 2017 in Las Vegas, Nevada at the Las Vegas Convention Center.

Website: https://www.pubcon.com/

PubCon 2017 has been named by Forbes as a must-attend conference and an Inc. top conference for growing your business. A social media and SEO conference, PubCon also covers a vast range of marketing topics such as content, email, SEM, and more. The conference features the industry’s leading businesses and startups, with speakers, sponsors, and keynotes involved in social media, digital marketing, online advertising and search engines. This week-long conference will give attendees a glimpse into the future of technology, presented by a diverse group of the world’s key innovators.

Internet Summit 2017: Digital Marketing Conference

Date and Location: November 15-16, 2017 at the Raleigh Convention Center in Raleigh, North Carolina.

Website: InternetSummit.com

The Internet Summit 2017: Digital Marketing Conference focuses on Digital Strategies, Content Marketing, Startups, Design/UX, Analytics, Search, Emerging Technologies, Social Media, Email Marketing, Innovation.

TNW New York

Date and Location: December 12, 2017 at the Metropolitan Pavilion, Manhattan.

Website: https://thenextweb.com/new-york

The TNW is perfect for the decision makers who explore how digital technologies are disrupting business in the Communication, Media Industries and Technology. By attending TNW New York, you’ll get inspired to learn what’s down the road for your business in the next 2 to 5 years. You’ll leave with actionable tactics you’ll be able to implicate immediately.

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Why Table Tent Marketing is so Effective

Marketing with Table Tents

I’m sure we’ve all been to restaurants and bars and seen the small triangle cards sitting on the tables. And I would bet that just about every time you see one on your table, you grab it and look at the message. I know I do! With the use of custom table tents, your audience is at […]

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I’m sure we’ve all been to restaurants and bars and seen the small triangle cards sitting on the tables. And I would bet that just about every time you see one on your table, you grab it and look at the message. I know I do! With the use of custom table tents, your audience is at your fingertips. They are sitting there, willing and waiting, for you to give them something to look at. That is why tabletop marketing is so effective.

And do you want to know the glorious part? This marketing tool works far beyond as table tents for restaurants and bars!

Other great uses for table tents are listing company services, showing pricing, highlighting new products, advertising your social handles, displaying credentials, providing directions, and showing upcoming events. The possibilities are really endless. If you have an audience standing around, and some sort of table or counter available, table tents are the way to go.

Here are some examples of how we have used table tents in the past:

Examples of Table Tent Marketing

And don’t be afraid to think outside the box. One client we design for realized that table tents are the perfect size and shape to go around the scarves they sell. So now this paper marketing tool has become part of their product packaging. The same concept would work great for t-shirts or other products that can roll up and fit inside. And they sit nicely on store shelves since they have the flat bottom.

Use Table Tents for Unique Packaging

Templates and Stock Options

When you are ready to put together your artwork, be sure you download one of the table tent templates from our website. 4 x 6 and 5 x 5.5 sizes are available for UV Coated table tents and the 5 x 5.5 size is also available with a Matte finish. This will show you where the fold lines are, making sure your artwork is displayed properly.

Do you have a great idea for how to use your table tent? We’d love to see what you’ve got! Tag us (@Printprint) on Instagram or hashtag your photos with #primoprint.

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