Marketing


At Primo Print, we offer a large selection of premium print products that can help you cultivate and expand your business and presence. Browse through our Marketing blogs to read about our recommendations, tips and stories on a variety of print products.

Marketing Ideas and Tips for Printing Postcards

Postcards are great for handing out to potential customers. It's easy to include a discount to increase awareness.

Printing postcards is cost-effective and one of the most efficient and successful ways to increase sales and customers quickly and easily. Postcard marketing is one of the most reliable marketing method available when designed and carried out properly. Below we have listed some ideas that can help promote your products, service and business effectively. Promote […]

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Printing postcards is cost-effective and one of the most efficient and successful ways to increase sales and customers quickly and easily. Postcard marketing is one of the most reliable marketing method available when designed and carried out properly. Below we have listed some ideas that can help promote your products, service and business effectively.

Promote an Upcoming Event

Printing postcards continue to be an amazing marketing tool as you can easily send them to an audience of potential customers that are likely to attend the event. Similar to flyers, they can include benefits of attending and additional event details. For example, you may want to include a contest or a list of door prizes to help increase event awareness and increase participation. The benefits of choosing a postcard is that you have the option to select from a variety of poster sizes and printing options to meet you and your business needs.

Printing postcards can be a great way to advertise an upcoming event.

Advertise a Sale Promotion or One Time Sale

It’s easy to create an urgency to attract customers to make a purchase with-in a defined time period.  Handing them out often keeps the products and sale on their mind. Choose a one time service or product that you can offer at a discounted price to your customers. Include terms such as “One Day Only” and “This Weekend” or “10% Off” can create the urgency and something the customers can’t refuse! This may help with attracting new customers.

SEE ALSO:  Why Print is Important for Your Marketing Plan?

One great benefit is that  you can easily test offers to determine which work best for you and your business. If you are satisfied with the results, you can increase the amount that you’ll need printed. Also, try different sizes and printing options (spot UV, inline foil) as they may work better than other.

Additional Postcard Uses

Along with promoting a business or product, they can be used for birthdays, graduations, save-the-dates and holiday greeting cards. An example would to send out a holiday greeting card with a special offer or service. The opportunities are endless, and it’s easy to get creative with postcards. Another idea is to include a special or gift for a milestone event, birthday or anniversary. They can be beneficial; learn other ways on how to market your business with postcards.

Advantages of Postcards Include:

  • They are versatile
  • Can easily track results
  • Cost-effective
  • Testing multiple offers is easy
  • They don’t take up a lot of space
  • Easy for customers to use and redeem offer

Postcard Statistics:

  • 25% of people who receive a postcard say they read them
  • 23% of individuals will respond to a postcard

At Primo Print, we offer a large selection of printing options and sizes. If you need help with a custom design, one of our in-house graphic designer will be happy to help.
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The Benefits and Uses for Bookmarks

Choose from our high quality 14PT or 16PT stock and a variety of dimensions and finishes including matte, glossy uv coating, spot uv, or uncoated card stock. Printed by Primo Print.

For those of you looking always looking to improve marketing and promotion strategies, take a moment to consider the possibility of including bookmarks. They are handy tools for any reader, yet their use extends well beyond simply marking a page in a book. Plus, they are offered in a variety of sizes and finishes. Custom […]

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For those of you looking always looking to improve marketing and promotion strategies, take a moment to consider the possibility of including bookmarks. They are handy tools for any reader, yet their use extends well beyond simply marking a page in a book. Plus, they are offered in a variety of sizes and finishes.

Custom bookmarks can also be used as an incredibly effective marketing tool for those looking to sell their publications or other products. Below, we focus on a few reasons why they are a very reliable and effective strategy for promotion and marketing purposes.

Compact and Convenient

Thanks to their compact and convenient size, there is no hassle in distributing them to a wide audience. Furthermore, you can always have enough of them on you to be able to hand them out spontaneously whenever opportunities arise such as networking and special events. The size of bookmarks will also make them more appealing to those interested customers.

Instead of having to lug around a larger marketing tool such as a portfolio or magazine, bookmarks take up almost no space and fits comfortably in a pocket. They are similar to a business card as they can be easily handed out to people in passing, making for a very fast and effective means of promotion.

SEE ALSO: How to Make the Most out of Your Print and Marketing Budget

Affordable

Everyone knows how cheap they can be, but some may be surprised to know that creating custom bookmarks are also very affordable. Print marketing continues to be a critical component of any successful business, yet one that can end up being cost-effective. The ideal balance is to have effective marketing that generates interest in your product or service without draining too much money. The great thing about personalized bookmarks is how affordable they are. This allows you to spend less time worrying about marketing costs and start putting more money towards creating and improving your product or service.

Familiar Use

There’s nothing worse than relying on marketing your product on an object that people don’t use. For any sort of marketing to be effective, there must be consistent and reliable exposure to an interested audience. This is why such platforms as billboards, television ads, space on public transportation, etc. are the most expensive because they guarantee the heaviest exposure.

Bookmarks provide a great resource to accomplish this requirement. People use bookmarks on a daily basis. This ensures that those who have received it will continuously be reminded of the product or event you’re endorsing. Additionally, when receiving your bookmark, potential customers will be more inclined to accept as the gesture seems more like a gift than a marketing tool.

SEE ALSO: Bookmarks: Think Outside the Book

Customizable and Unique

In order for a product to standout amongst its competition, there must be a unique element to help separate it from the crowd. Not only are they a relatively untapped marketing strategy, they are also easily customizable to fit the needs of any desired design and look. This gives promoters the freedom to display their product to their audience how they have envisioned. The sheer uniqueness of a bookmark promotion will also generate additional interest to further separate this marketing technique and help your product standout amongst the noise. 

Looking for a custom design? Contact one of our in-house graphic designers. They will walk you through the entire design and order process. We offer a large selection of sizes and printing options that will benefit you and your business.

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9 Tips for Your Next Networking Event

Attending a networking event? We've listed some tips to help you get ready.

The advice that everyone gets when they are looking for a job or wanting to learn more in their industry is to attend networking events. If you are in this situation, it is a great idea to attend an event. Now the big question is, what happens next? Well, you probably know by now that there is more […]

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The advice that everyone gets when they are looking for a job or wanting to learn more in their industry is to attend networking events. If you are in this situation, it is a great idea to attend an event. Now the big question is, what happens next?

Well, you probably know by now that there is more to networking than just showing up, distributing business cards and enjoying the activities on hand. The best way to network is to sell “you as a brand.” Go to the event and allow yourself to interact with people; discuss who you are and what you do by focusing on your experience.

The most important thing to remember, however, is that it takes a little preparation and practice.

9 Tips That Can Help Make the Event a Success.

Set a goal

Before going, ask yourself the specific reason for attending this event. Set a solid, realistic and achievable goal. For instance, say that by the end of the night, your goal was to interact and meet three new individuals. Setting up goals can be beneficial and gives you a purpose for attending.

Dressing the Part

As much as people like ignoring the facts, the reality is that the first impression you make is always important. Do some research and check with the organizer or look online for the dress code. Make sure you pick a professional outfit to look professional. Wear something comfortable and fits you well as this will help you exude the needed confidence.

Take Your Business Cards with You

If you want to ensure that people remember and contact you when they need the service you are providing, hand them your business cards. Always bring a few more cards than you think you’ll need. Make sure they are properly protected in a case to make sure they are not damaged in any way. Think about printing on a thicker card stock to add additional protection such as 16PT, 22PT gloss laminated card, painted edge business card or 32PT thick business card. You can view all our business card printing options we offer.

SEE ALSO: 4 Tips fro an Amazing Business Card

Be Effective in Your Introduction

A firm handshake, a smile and an introduction are the things that should define your presence. Take note of the person’s name, and use it in conversation. This will help you look more sincere and professional. For trick to help remember names, see “The Five Best Tricks to Remember Names.”

The Principle of Two Ears and One Mouth

They say that we have two ears so we can listen more than we speak. Apply this in your dialogue. Ask the other person a question as opposed to talking about yourself. People get more attentive when information is being demanded from them.

Sincerity and Interest Win

Most people approach the issue of networking from a gaining something perspective. The best way to look sincere is to list a few questions about the person’s background and ask them.

Be Concise

When you get your turn to say what is important to you, state it in two or three sentences. People lose interest very quickly when you keep telling endless tales. Stay focused and to the points.

Take Notes

This is the easiest way to remember important details. It also shows that you take yourself seriously. Not only will it help you remember everything that occurred during the event, but it will be useful when following up.

After the Networking Event,  Follow Up

Look through the business cards you received and make sure you follow up with individuals who you would like to stay in touch with. Set up a time to meet for coffee or a quick lunch to discuss more.

Custom Design

If you are looking for a custom design, our in-house graphic designers will be happy to help.  View some of our custom designers here.

With the following tips, attending a networking event should be a success.

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Important Print Marketing Materials For Realtors

A realtor must reach new customers quickly and effectively. At Primo Print, we offer a variety of print products that can benefit realtors marketing strategy.

Some people think that the ubiquity of technology renders it all-powerful. Although realtors often use the internet to market their business, that isn’t the only avenue to reach customers. Plenty of people still seek out traditional print marketing materials, and some individuals may not have access or do not have the time to navigate it. Therefore, agents […]

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Some people think that the ubiquity of technology renders it all-powerful. Although realtors often use the internet to market their business, that isn’t the only avenue to reach customers. Plenty of people still seek out traditional print marketing materials, and some individuals may not have access or do not have the time to navigate it.

Therefore, agents should look into some of the following real estate print materials to increase traffic to their businesses, including realtor business cards, brochures, real estate signs and full service EDDM®.

SEE ALSO: The Best Ways to Enhance Your Real Estate Marketing Plan

Brochures

Brochures are available in different sizes and options, allowing real estate agents to present information to interested parties in a digestible manner. Instead of reading text on a website, potential consumers can skim through the brochures to gain a visual sense of what the real estate agents have to offer. Furthermore, they can look at brief descriptions and contact information, allowing them to decide if they want to pursue a further relationship with the company. Real estate companies can also place brochures in a variety of offices and businesses.

Business Cards

At Primo Print, we offer a large selection of business cards and printing options. Select the right realtor business cards including 14PT, 16PT and thick 32PT business card. Make a statement.

Sometimes, real estate agents end up meeting people who could become customers, but these relationships do not always start to form in a business setting. For example, they may meet individuals at a social gathering who are interested in the services of a real estate agent. If they have business cards on hand, they can provide these interested parties with important contact information. Real estate agents also might go to shows where they meet with other individuals in corresponding fields. By exchanging information, they can form strong bonds.

SEE ALSO: How to Select the Best Business Card for You and Your Business

Signs

Many real estate companies have shops set up in their local communities. On a busy street, however, people might just walk by without ever noticing the shop; that is where signs come into play. Placing a custom sign in the window of the real estate company helps to attract attention. Also, real estate signs can convey important information about the real estate company. It acts as a marketing display that convinces people to check out more information. Real estate agents also want to make sure that they have signs in the yards of their clients. By placing signs here, they are letting the rest of the community know that they are available to assist them too.

Full Service EDDM® and Mailing Material

Put your business in front of the people who matter most. Let the pros at Primo Print take care of the paperwork, processing and delivery with Full Service EDDM.

SEE ALSO: Every Door Direct Mail Postcards and Real Estate Agents

Real estate companies can also let the local community know about their services through traditional mail. Therefore, they want to look into items such as postcards and flyers. When they select the information to include, they should make sure that they choose material that does not resemble spam in any way. Some people are incredulous to material that they receive in the mail and worry that they could be scammed. Find out more about Full Service EDDM® by watching our video tutorial.

 

SEE ALSO: How to Setup Full Service EDDM® Postcard Files

Choosing professional images and material that presents information in an articulate manner helps people trust the company. With full service EDDM®, a realtor can send oversized postcards to a targeted audience starting at 26¢ per home including postage.

 Outdoor Feather Flags

Selecting our teardrop or feather flag is a great choice for realtors. These flags can grab the attention of potential purchasers and increase awareness. It’s key to grab the attention of passerby, and having a colorful and attention grabbing promo flag can do the trick. Custom flags that are cost-effective can increase the interest of a property and create more leads. We offer two types: teardrop flags and feather flags. Both can be used for either indoor or outdoor use. You have the option to purchase optional hardware such as a ground stake and pole for outdoor use, or a pole and cross base for indoor use.

SEE ALSO: Benefits of Using Advertising Flags.

Using the internet to advertise services is important to do in the modern era. However, real estate agents do not want to forget about services that worked for their industry in the past. By doing so, they can have a powerful blend of services that market their businesses accurately in the modern age.

We offer high quality affordable print solutions for realtors, agents and brokers. Get started by visiting our real estate printing products and requesting a free sample packet of our products.

Questions or need a custom design? We can help with both. Feel free to contact one of our customer service representative. Take a moment and learn about our graphic design service and what we offer.

Here are a few trusted realtor brands that Primo Print prints products for. Items include business cards, sell sheets, brochures, EDDM Postcards and more.

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