For any business to be successful, your copy must fire up your customer’s heart. As the voice for your company, your purpose is to effectively convey a message that draws…
How to Create Content that Triggers Emotions
Using Vision Boards to Create Your Brand Image
Whether creating your brand image or working with a client to create theirs, a cohesive brand vision is important. Brand vision goes beyond fonts, colors, and aesthetics. The brand is…
What is Typesetting?
Typesetting is thought to have been invented around 1450. Today, this process has obviously improved tremendously. Over 40 years ago computers took over the manual typesetting process. This means no more Typesetters sitting over trays of metal letters for hours upon hours placing each letter by hand.
Moving Past the Print Myths
Print advertising is a great tool to advertise your business and create awareness of your company’s products and services.
How to Reach New Customers With Direct Mail
The key to a successful Direct Mail campaign is making sure you have a proper mail list. Think about your audience and who will benefit from your services.
Business Automated Platform (BAP): What is it and how can it work for you?
“The BAP is an online portal that is attached to your personal account where we can load your branded templates. Each time you need a new order, you’d log in to your account, choose the template you want to use, enter the personalized information, and send it to print.”